Design for a Brain

Author: W. Ashby
Publisher: Springer Science & Business Media
ISBN: 9401513201
Category : Science
Languages : en
Pages : 294

Book Description
THE book is not a treatise on aIl cerebral mechanisms but a pro poscd solution of a specific problem: the origin of the nervous system's unique ability to produce adaptive behaviour. The work has as basis the fact that the nervous system behaves adap tively and the hypothesis that it is essentiaIly mechanistic; it proceeds on the assumption that these two data are not irrecon cilable. It attempts to deduce from the observed facts what sort of a mechanism it must be that behaves so differently from any machinc made so far. Other proposed solutions have usuaIly left open the question whether so me different theory might not fit the facts equaIly weIl: I have attempted to deduce what is necessary, what properties the nervous system must have if it is to behave at once mechanisticaIly and adaptively. For the deduction to be rigorous, an adequately developed logic of mechanism is essential. Until recently, discussions of mechan ism were carried on almost entirely in terms of so me particular embodiment-the mechanical, the electronic, the neuronie, and so on. Those days are past. There now exists a weIl-developed logic of pure mechanism, rigorous as geometry, and likely to play the same fundamental part, in our understanding of the complex systems of biology, that geometry does in astronomy. Only by the dcvelopment of this basic logic has thc work in this book been made possible.

Design for How People Think

Author: John Whalen Ph.D.
Publisher: O'Reilly Media
ISBN: 1491985429
Category : Design
Languages : en
Pages : 239

Book Description
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers. Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes Learn how to immediately apply what you’ve learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

Engage the Brain

Author: Allison Posey
Publisher: ASCD
ISBN: 141662631X
Category : Education
Languages : en
Pages : 202

Book Description
Research on the brain has shown that emotion plays a key role in learning, but how can educators apply that research in their day-to-day interactions with students? What are some teaching strategies that take advantage of what we know about the brain? Engage the Brain answers these questions with easy-to-understand explanations of the brain's emotion networks and how they affect learning, paired with specific suggestions for classroom strategies that can make a real difference in how and what students learn. Readers will discover how to design an environment for learning that Makes material relevant, relatable, and engaging. Accommodates tremendous variability in students' brains by giving them multiple options for how to approach their learning. Incorporates Universal Design for Learning (UDL) principles and guidelines. Uses process-oriented feedback and other techniques to spark students' intrinsic motivation. Author Allison Posey explains how schools can use the same "emotional brain" concepts to create work environments that reduce professional stress and the all-too-common condition of teacher burnout. Real-world classroom examples, along with reflection and discussion questions, add to the usefulness of Engage the Brain as a practical, informative guide for understanding how to capture the brain's incredible power and achieve better results at all grade levels, in all content areas.

The Gamer's Brain

Author: Celia Hodent
Publisher: CRC Press
ISBN: 1351650769
Category : Computers
Languages : en
Pages : 383

Book Description
Making a successful video game is hard. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with the user experience (UX) that they are delivering. The game user experience accounts for the whole experience players have with a video game, from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the experience they want to deliver, shipping higher quality games (whether it is an indie game, AAA game, or "serious game"), and meeting their business goals while staying true to their design and artistic intent. In a nutshell, UX is about understanding the gamer’s brain: understanding human capabilities and limitations to anticipate how a game will be perceived, the emotions it will elicit, how players will interact with it, and how engaging the experience will be. This book is designed to equip readers of all levels, from student to professional, with neuroscience knowledge and user experience guidelines and methodologies. These insights will help readers identify the ingredients for successful and engaging video games, empowering them to develop their own unique game recipe more efficiently, while providing a better experience for their audience. Key Features Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way. Topics covered include: "neuromyths", perception, memory, attention, motivation, emotion, and learning. Includes numerous examples from released games of how scientific knowledge translates into game design, and how to use a UX framework in game development. Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge, implementing human-computer interaction principles, and applying the scientific method (user research). Provides a practical definition of UX specifically applied to games, with a unique framework. Defines the most relevant pillars for good usability (ease of use) and good "engage-ability" (the ability of the game to be fun and engaging), translated into a practical checklist. Covers design thinking, game user research, game analytics, and UX strategy at both a project and studio level. Offers unique insights from a UX expert and PhD in psychology who has been working in the entertainment industry for over 10 years. This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today.

Well Designed Life

Author: Kyra Bobinet
Publisher:
ISBN: 9780996734578
Category :
Languages : en
Pages : 414

Book Description
"I know what I should do...I just don't know why I don't do it." This phrase captures a universal human experience--we can't always get ourselves to do what we know is best for us. In Well Designed Life, you will learn that the solution to this stumbling block resides in coupling two disciplines: brain science and design thinking. Brain and behavior sciences have exploded in recent years. This catalyzes new insights into why we do what we do--and how we can change. Meanwhile, major advances in consumer technology, service industries, and public health are rapidly changing how we live. This boom of innovation has been fueled by a creative approach to solving problems called design thinking. We are living in the age of design--and designers are the new rock stars. Dr. Kyra Bobinet brings together over 25 years of successfully designing interventions, products, and experiences that change lives--to empower you as the designer of your life. Dr. Bobinet has gathered ten key concepts from psychology, behavior and neuroscience and applies each of them to changing your health, relationships, and well-being. Bobinet insists that the success or failure of changing our lives hinges on both understanding what's going on inside our head and applying the flexible mindset of a designer. She writes, "Adopting the mindset of a designer puts you in the driver's seat of making life work. Grounding yourself in the science of how we see the world and how our brain responds helps you design behaviors that work--in real life. This is about you acting on what you always wished you would do. It's about stepping out of any areas of helplessness and into creative self-direction. You have a choice: design your life or let it design you!" Infused with relatable narratives that are at once witty and gripping, professional and personal, Bobinet takes you on a journey through the origins of your self-image, motivations, decisions, and unconscious behaviors--leaving you with the keys to free yourself from your conditioning and lead a well-designed life.

Mindful Design

Author: Scott Riley
Publisher: Apress
ISBN: 1484242343
Category : Computers
Languages : en
Pages : 368

Book Description
Learn to create seamless designs backed by a responsible understanding of the human mind. This book examines how human behavior can be used to integrate your product design into lifestyle, rather than interrupt it, and make decisions for the good of those that are using your product. Mindful Design introduces the areas of brain science that matter to designers, and passionately explains how those areas affect each human’s day-to-day experiences with products and interfaces. You will learn about the neurological aspects and limitations of human vision and perception; about our attachment to harmony and dissonance, such as visual harmony, musical harmony; and about our brain’s propensity towards pattern recognition and how we perceive the world cognitively. In the second half of the book you will focus on the practical application of what you have learned, specific to interaction and interface design. Real-world examples are used throughout so that you can really see how design is impacting our everyday digital experience. Design is a responsibility, but not enough designers understand the human mind or the process of thought. This book explores the key factors involved and shows you how to make the right design choices. What You'll Learn Review how attention and distraction work and the cost of attentional switching Use Gestalt principles to communicate visual grouping Ensure your underlying models make sense to your audience Use time, progression, and transition to create a composition Carefully examine controlling behavior through reductionist and behaviorist motivation concepts Apply the theoretical knowledge to practical, mindful application design Who This Book Is For The primary audience for this book is professional designers who wish to learn more about the human mind and how to apply that to their work. The book is also useful for design-focussed product owners and startup founders who wish to apply ethical thinking to a team, or when bootstrapping their products. The secondary audience is design students who are either studying a ‘traditional’ visual design course, or a UX/interaction design course who have a desire to learn how they might be able to apply mindful design to their early careers. Finally, a tertiary audience for this book would be tutors involved in teaching design, or peripheral, courses who may wish to incorporate its teachings into their lectures, workshops or seminars.

Brain-Centric Design

Author: Rich Carr
Publisher:
ISBN: 9781944602581
Category :
Languages : en
Pages : 292

Book Description
Brain-centric Design (BcD) is the product of decades of scientific research on how we acquire knowledge, refined and successfully implemented by the authors, Dr. Kieran O'Mahony and Rich Carr. Brain-centric Design hopes to explain the fundamental science behind how to unlock a learner's full potential, and offer an intuitive, easy to use process for presenting information for deep understanding.

Brain Landscape The Coexistence of Neuroscience and Architecture

Author: John P. Eberhard
Publisher: Oxford University Press
ISBN: 0195331729
Category : Architecture
Languages : en
Pages : 280

Book Description
Brain Landscape: The Coexistence of Neuroscience and Architecture is the first book to serve as an intellectual bridge between architectural practice and neuroscience research. John P. Eberhard, founding President of the non-profit Academy of Neuroscience for Architecture, argues that increased funding, and the ability to think beyond the norm, will lead to a better understanding of how scientific research can change how we design, illuminate, and build spaces. Inversely, he posits that by better understanding the effects that buildings and places have on us, and our mental state, the better we may be able to understand how the human brain works. This book is devoted to describing architectural design criteria for schools, offices, laboratories, memorials, churches, and facilities for the aging, and then posing hypotheses about human experiences in such settings.

The Lean Brain Theory

Author: Javier Villalba-Diez, PhD
Publisher: Taylor & Francis
ISBN: 1351631675
Category : Business & Economics
Languages : en
Pages : 205

Book Description
The most complex organization known in the universe is inside of our heads: our brain. Because organizations are formed by human beings, The Lean Brain Theory aims to mimic human brain structure and functionality so as to enable the emergence of brain-like organizations in which the 'neurons' are the human-beings and the 'axons' ought to be Lean Management oriented behavioral and communication patterns. These networks ought to evolve towards brain-like configurations that display thinking-like processes and ultimately organizational consciousness. The Lean Brain Theory offers a quantifiable holistic framework to strategically design any organization as a human brain. By embedding complexity into the Strategic Organizational Design (SOD) and combining this with Lean Management and neuropsychological state of the art knowledge, The Lean Brain Theory ends up with the Brain-Organization metaphor and makes it possible. This idea of embedding complexity into organizational design is a follow up to the book The Hoshin Kanri Forest. That book dealt with the methodology of creating 'forest-like' topologies. The Lean Brain Theory aims to set the ground for Lean organizations of the future that embrace both Business Intelligence and Complex Networked Lean Strategic Organizational Design. The organization as a super-network evolves towards 'intelligent' Human-Brain-like entity. The Lean Brain Theory ultimately seeks to integrate an anthropomorphic organizational paradigm with future tendencies of technological advances. In this way, the brain-like organization emerging from it can be regarded as bionic.

Building a Second Brain

Author: Tiago Forte
Publisher: Simon and Schuster
ISBN: 1982167386
Category : Business & Economics
Languages : en
Pages : 272

Book Description
"Building a second brain is getting things done for the digital age. It's a ... productivity method for consuming, synthesizing, and remembering the vast amount of information we take in, allowing us to become more effective and creative and harness the unprecedented amount of technology we have at our disposal"--