Author: Martin EveningPublisher: Taylor & Francis
ISBN: 024052604X
Category : Computers
Languages : en
Pages : 770
Book Description
The most comprehensive guide to Photoshop, fully updated to cover all new features
Adobe Photoshop CS6 Book for Digital Photographers
Author: Scott KelbyPublisher: Peachpit Press
ISBN: 0133014770
Category : Computers
Languages : en
Pages : 1009
Book Description
ARE YOU READY FOR AN AMAZING NEW VERSION OF THE PHOTOSHOP BOOK THAT BREAKS ALL THE RULES? Scott Kelby, Editor and Publisher of Photoshop User magazine – and the best-selling Photoshop author in the world today – once again takes this book to a whole new level as he uncovers more of the latest, most important, and most useful Adobe Photoshop CS6 techniques for digital photographers. This major update to his award-winning, record-breaking book does something for digital photographers that’s never been done before – it cuts through the bull and shows you exactly “how to do it.” It’s not a bunch of theory; it doesn’t challenge you to come up with your own settings or figure it out on your own. Instead, Scott shows you step by step the exact techniques used by today’s cutting-edge digital photographers, and best of all, he shows you flat-out exactly which settings to use, when to use them, and why. That’s why the previous editions of this book are widely used as the official study guides in photography courses at colleges and universities around the world. LEARN HOW THE PROS DO IT Each year, Scott trains thousands of professional photographers on how to use Photoshop, and almost without exception they have the same questions, the same problems, and the same challenges – and that’s exactly what he covers in this book. You’ll learn: The sharpening techniques the pros really use. The pros’ tricks for fixing the most common digital photo problems fast! The step-by-step setup for getting what comes out of your printer to match exactly what you see onscreen. How to process HDR (High Dynamic Range) images using CS6’s Merge to HDR Pro. How to master CS6’s Content-Aware features. How to use Photoshop CS6’s new video editing features to make movies from your DSLR videos. How to process RAW images like a pro (plus how to take advantage of all the new Camera Raw features in CS6!). The latest Photoshop special effects for photographers (there’s a whole chapter just on these!). A host of shortcuts, workarounds, and slick “insider” tricks to send your productivity through the roof! Plus, Scott includes a special bonus chapter with his own CS6 workflow, from start to finish, and each chapter ends with a Photoshop Killer Tips section, packed with timesaving, job-saving tips that make all the difference. If you’re a digital photographer, and if you’re ready to learn all the “tricks of the trade” – the same ones that today’s leading pros use to correct, edit, sharpen, retouch, and present their work—then you’re holding the book that will do just that. Note from the publisher: August 9, 2012: All binding issues mentioned in our July 31, 2012 note below have been resolved. Thank you. July 31, 2012: We have encountered issues with the binding in our initial print run of this book. If you have purchased a copy of the book you are not happy with, please return it to the store where you made your purchase to request a replacement copy right away. We apologize for the inconvenience and appreciate your patience.
Photoshop CC and Lightroom
Author: Stephen LaskevitchPublisher: Rocky Nook, Inc.
ISBN: 1492016101
Category : Photography
Languages : en
Pages : 336
Book Description
Adobe Photoshop and Lightroom are central to almost all photographic workflows. Each new version of the software is a milestone in the development of these vital imaging tools, and the 2014 releases are no exception. Photographers often feel overwhelmed when starting with Photoshop; the sheer number of tools and options make it difficult for the novice and intermediate user alike. There is no shortage of instructional books, yet very few direct the user to the most significant aspects of the program in a way that reflects a real workflow for the photographer. Adobe Certified Instructor Steve Laskevitch has leveraged his experience as a teacher and practitioner to create a guide that provides a clear and effective workflow for editing photographs in the 2014 release of Photoshop CC and its companions Bridge, Camera Raw, and Lightroom 5. Focusing on the critical elements of a workflow rather than covering every arcane feature, this book is designed to get you working quickly in these applications. Along the way, the various applications are presented side-by-side so that a user of one may learn how to use the other: a kind of workflow Rosetta Stone. Or, if you're new to it all, this book will be your roadmap, helping you decide which way to go. In addition to the essential features of these programs, Laskevitch covers new features specific to the new releases, including: Lightroom mobile Dramatically improved RAW image processing, including the new Radial Filter and retouching of irregular shapes Photoshop's Improved Blur Gallery (Tilt-Shift, Iris, Field. and Radial Blur tools), Add selective focus, and bokeh effects Recomposing or retouching photos with even more content-aware editing and retouching tools Automatic straightening of image content Camera shake reduction Improved perspective correction Broader video support This book is based on Lightroom 5, the current version at the time of writing. With the release of the next version of Lightroom, readers of this book may sign up to receive a free PDF by the author that will cover what's new.
Adobe Photoshop CS6 Essentials
Author: Scott OnstottPublisher: John Wiley & Sons
ISBN: 1118236955
Category : Computers
Languages : en
Pages : 386
Book Description
The perfect primer for learning Adobe Photoshop, whether you're new to it or updating your skills Create logos, edit images, and design without fear in Adobe Photoshop, once you learn the essentials. This clear, task-based book covers them all, from navigating the user interface to how to identify design elements, paint and draw in Photoshop, apply layer styles, correct and adjust color, and much more. Each chapter provides clear step-by-step instruction as well as illustrative, full-color images and examples. Before you know it, you'll have the skills to start a design career with Photoshop. What's more, if you're preparing for the Adobe Certified Associate (ACA) exam for Visual Communication using Photoshop, this thorough guide is the perfect preparation. Covers Photoshop essentials for beginners and assists ACA candidates preparing for the Adobe Certified Associate (ACA) for Visual Communication using Photoshop certification exam Explores how to identify design elements, paint and draw in Photoshop, apply layer styles, correct and adjust color, and more Covers the five basic areas required for the ACA Photoshop exam, including setting project requirements, identifying design elements when preparing elements, understanding Adobe Photoshop, manipulating images, and evaluating digital images Provides downloadable files that readers can use while going through the tutorials in the book
Adobe Photoshop 2020 for Photographers
Author: Martin EveningPublisher: Routledge
ISBN: 1000259919
Category : Photography
Languages : en
Pages : 805
Book Description
Adobe Photoshop 2020 for Photographers by acclaimed digital imaging professional Martin Evening has been revamped to include detailed instruction for all of the updates to Photoshop on Adobe’s Creative Cloud, including significant new features such as Cloud document saving, the new Content-Area Fill and the Texture slider and Depth Range Mask for Camera Raw. This guide covers all the tools and techniques photographers and professional image editors need to know when using Photoshop, from workflow guidance to core skills to advanced techniques for professional results. Using clear, succinct instruction and real world examples, this guide is the essential reference for Photoshop users. The accompanying website has been updated with new sample images, tutorial videos, and bonus chapters.
Real World Adobe Photoshop CS4 for Photographers
Author: Conrad ChavezPublisher: Peachpit Press
ISBN: 0132104555
Category : Computers
Languages : en
Pages : 1017
Book Description
This edition of Real World Photoshop is more tightly focused for the needs and demands of the professional digital photographers. From acquiring images to using an efficient processing workflow to maintaining image quality and final output quality all within the powerful feature set of Adobe Photoshop CS4 and Photoshop Extended CS4. Coverage of new features includes: live, non-destructive corrections in the Adjustments panel, re-editable, feathered, density controlled masks, enhanced auto-align, auto blend, 360 degree panoramas, and more. The book's new focus helps readers understand the core workflow tasks, main print and web output options as well as the commercial printing information necessary to hand off images for prepress. Essentials information on file formats, color settings, image adjustment fundamentals, sharpness, detail, noise reduction, and image storage and output is also included. Photoshop Extended is covered where it relates specifically to photographers.
The Adobe Photoshop Lightroom CC Book for Digital Photographers
Author: Scott KelbyPublisher: New Riders
ISBN: 0133979873
Category : Computers
Languages : en
Pages : 1281
Book Description
Since Lightroom 1.0 first launched, Scott’s Kelby’s The Adobe Photoshop Lightroom Book for Digital Photographers has been the world’s #1 bestselling Lightroom book (it has been translated into a dozen different languages), and in this latest version for Lightroom 6, Scott uses his same award-winning, step-by-step, plain-English style and layout to make learning Lightroom easy and fun. Scott doesn’t just show you which sliders do what (every Lightroom book will do that). Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom: • Throughout the book, Scott shares his own personal settings and studio-tested techniques. Each year he trains thousands of Lightroom users at his live seminars and through that he’s learned what really works, what doesn’t, and he tells you flat out which techniques work best, which to avoid, and why. • The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start. • What really sets this book apart is the last chapter. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: “Exactly what order am I supposed to do things in, and where does Photoshop fit in?” You’ll see Scott’s entire start-to-finish Lightroom 6 workflow and learn how to incorporate it into your own workflow. • Plus, this book includes a downloadable collection of some of the hottest Lightroom Develop module presets to give you a bunch of amazing effects with just one click! Scott knows firsthand the challenges today’s digital photographers are facing, and what they want to learn next to make their workflow faster, easier, and more fun. He has incorporated all of that into this major update for Lightroom 6. It’s the first and only book to bring the whole process together in such a clear, concise, and visual way. Plus, the book includes a special chapter on integrating Adobe Photoshop seamlessly right into your workflow, and you’ll learn some of Scott’s latest Photoshop portrait retouching techniques and special effects, which take this book to a whole new level. There is no faster, more straight to the point, or more fun way to learn Lightroom than with this groundbreaking book.
Advertising Research
Author: Joel DavisPublisher: Pearson
ISBN: 9780132128322
Category : Advertising
Languages : en
Pages : 0
Book Description
In order to become a successful advertising professional, it's important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment. KEY TOPICS: The Nature and Process of Research; Research Ethics; Secondary Research; Sampling; Collecting Qualitative Insights; Focus Groups; Analysis of Qualitative Data; Data Collection through Observation: Human and Automated; Data Collection through Observation: Biometrics; Survey Research; Measurement; Asking Questions; Questionnaire Design; Experiments; Quantitative Data Analysis: Descriptive Statistics; Quantitative Data Analysis: Inferential Statistics; Segmentation; Brand Maps; Concept and Benefit Testing; Post-Production Advertising Testing and Optimization; Presenting Research MARKET: For professionals looking to increase their advertising knowledge and skills.
Photoshop CS6: The Missing Manual
Author: Lesa SniderPublisher: "O'Reilly Media, Inc."
ISBN: 1449337589
Category : Computers
Languages : en
Pages : 887
Book Description
Photoshop CS6 is truly amazing, but it can also be overwhelming if you’re just getting started. This book makes learning Photoshop a breeze by explaining things in a friendly, conversational style—without technical jargon. After a thorough introduction to the program, you’ll delve deep into Photoshop’s secrets with expert tips and practical advice you can use every day. The important stuff you need to know: Learn your way around. Get a guided tour of Photoshop’s beautiful new workspace. Unlock the magic. Discover the most practical ways to use layers, channels, masks, paths, and other tools. Fine-tune your images. Learn techniques for cropping, retouching, and combining photos. Play with color. Drain, change, and add color; and create gorgeous black-and-whites and duotones. Be artistic. Create original illustrations and paintings, use text and filters effectively, and edit video clips. Share your work. Produce great-looking images for print and the Web. Work smarter and faster. Automate common chores and install plug-ins for complex tasks.
Adobe Photoshop CS6 Digital Classroom
Author: Jennifer SmithPublisher: John Wiley & Sons
ISBN: 1118238249
Category : Computers
Languages : en
Pages : 450
Book Description
A complete training package on the newest version of Photoshop! The Digital Classroom series combines a full-color book with a full-featured DVD, resulting in a complete training package written by expert instructors. Photoshop is the industry standard for image editing, and this guide gets photographers, commercial designers, web developers, fine artists, and serious hobbyists up to speed on the newest version. It includes 13 self-paced lessons that allow you to progress at your own speed, with complete lesson files and tutorials on the DVD. Topics include Camera RAW, masks and layers, retouching, and much more. A self-paced way to learn the newest version of Photoshop, the essential image-editing software used by professional photographers, web developers, and graphic designers Features full-color, step-by-step instructions in the book plus additional tutorials and lesson files on the DVD Developed by a team of Adobe Certified Instructors and Photoshop experts who have created many of the official training titles for Adobe Systems Covers Adobe Bridge, Camera RAW, masks and layers, painting and retouching, and selections and layers, taking you through basic and intermediate-level topics Photoshop CS6 Digital Classroom is like having your own personal tutor teaching you the newest version of Photoshop. Note: DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
