Author: Leigh Caldwell
Publisher: Jaico Publishing House
ISBN: 8184957688
Category : Business & Economics
Languages : en
Pages : 170
Book Description
How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations. Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.
The Psychology of Graphic Design Pricing
Author: Michael C Janda
Publisher: Independently Published
ISBN: 9781794390140
Category :
Languages : en
Pages : 208
Book Description
Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.
Publisher: Independently Published
ISBN: 9781794390140
Category :
Languages : en
Pages : 208
Book Description
Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.
The Psychology of Money
Author: Morgan Housel
Publisher: Harriman House Limited
ISBN: 085719769X
Category : Business & Economics
Languages : en
Pages : 209
Book Description
Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.
Publisher: Harriman House Limited
ISBN: 085719769X
Category : Business & Economics
Languages : en
Pages : 209
Book Description
Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.
The Psychology of the Body, Enhanced
Author: Elliot Greene
Publisher: Jones & Bartlett Learning
ISBN: 128420992X
Category : Medical
Languages : en
Pages : 313
Book Description
Prepare your students to appropriately identify, understand, and respond appropriately to the phenomenon of emotional release during massage and bodywork! This new edition continues to provide a crucial basis of knowledge for massage therapy and students regarding the emotional impact of effective massage therapy. With a new, more colorful layout, this new edition has been fully revised to address the latest science around this topic. Furthermore, in-text features aim to help students apply their learning to actual practice as a massage therapist.
Publisher: Jones & Bartlett Learning
ISBN: 128420992X
Category : Medical
Languages : en
Pages : 313
Book Description
Prepare your students to appropriately identify, understand, and respond appropriately to the phenomenon of emotional release during massage and bodywork! This new edition continues to provide a crucial basis of knowledge for massage therapy and students regarding the emotional impact of effective massage therapy. With a new, more colorful layout, this new edition has been fully revised to address the latest science around this topic. Furthermore, in-text features aim to help students apply their learning to actual practice as a massage therapist.
The Psychology of Consumer Behavior
Author: Brian Mullen
Publisher: Psychology Press
ISBN: 1134932898
Category : Business & Economics
Languages : en
Pages : 290
Book Description
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Publisher: Psychology Press
ISBN: 1134932898
Category : Business & Economics
Languages : en
Pages : 290
Book Description
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Psychology of the Stock Market
Author: George Charles Selden
Publisher:
ISBN:
Category : Speculation
Languages : en
Pages : 140
Book Description
"This book is based upon the belief that the movements of prices on the exchanges are dependent to a very large degree on the mental attitude of the investing and trading public ... [and] is intended chiefly as a practical help to that considerable part of the community which is interested, directly or indirectly, in the markets.--p. [3]
Publisher:
ISBN:
Category : Speculation
Languages : en
Pages : 140
Book Description
"This book is based upon the belief that the movements of prices on the exchanges are dependent to a very large degree on the mental attitude of the investing and trading public ... [and] is intended chiefly as a practical help to that considerable part of the community which is interested, directly or indirectly, in the markets.--p. [3]
The Psychology of Finance
Author: Lars Tvede
Publisher: John Wiley & Sons
ISBN: 047084342X
Category : Business & Economics
Languages : de
Pages : 341
Book Description
There is one constant factor in the chaos of the markets and that constant is human psychology. In the Psychology of Finance readers are shown how the market's characteristics that arise can be interpreted and learnt from. This revised edition contains new examples and updates to charts. There is also a summary of the characteristics of each phase of the equity market, bear bottom, rise, bull peak, and decline. It includes an appendix covering the history of economic psychology Written in an extremely readable and enjoyable style it shows how psychology can drive movements in the prices of financial assets, breakdown key market phenomena, eg, irrational attitude changes in the individual, and their indicators.
Publisher: John Wiley & Sons
ISBN: 047084342X
Category : Business & Economics
Languages : de
Pages : 341
Book Description
There is one constant factor in the chaos of the markets and that constant is human psychology. In the Psychology of Finance readers are shown how the market's characteristics that arise can be interpreted and learnt from. This revised edition contains new examples and updates to charts. There is also a summary of the characteristics of each phase of the equity market, bear bottom, rise, bull peak, and decline. It includes an appendix covering the history of economic psychology Written in an extremely readable and enjoyable style it shows how psychology can drive movements in the prices of financial assets, breakdown key market phenomena, eg, irrational attitude changes in the individual, and their indicators.
The Psychology of Selling
Author: Brian Tracy
Publisher: Thomas Nelson Inc
ISBN: 0785288066
Category : Selling
Languages : en
Pages : 240
Book Description
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Publisher: Thomas Nelson Inc
ISBN: 0785288066
Category : Selling
Languages : en
Pages : 240
Book Description
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
The Psychology of Totalitarianism
Author: Mattias Desmet
Publisher: Chelsea Green Publishing
ISBN: 1645021734
Category : Political Science
Languages : en
Pages : 240
Book Description
The world is in the grips of mass formation—a dangerous, collective type of hypnosis—as we bear witness to loneliness, free-floating anxiety, and fear giving way to censorship, loss of privacy, and surrendered freedoms. It is all spurred by a singular, focused crisis narrative that forbids dissident views and relies on destructive groupthink. Desmet’s work on mass formation theory was brought to the world’s attention on The Joe Rogan Experience and in major alternative news outlets around the globe. Read this book to get beyond the sound bites! Totalitarianism is not a coincidence and does not form in a vacuum. It arises from a collective psychosis that has followed a predictable script throughout history, its formation gaining strength and speed with each generation—from the Jacobins to the Nazis and Stalinists—as technology advances. Governments, mass media, and other mechanized forces use fear, loneliness, and isolation to demoralize populations and exert control, persuading large groups of people to act against their own interests, always with destructive results. In The Psychology of Totalitarianism, world-renowned Professor of Clinical Psychology Mattias Desmet deconstructs the societal conditions that allow this collective psychosis to take hold. By looking at our current situation and identifying the phenomenon of “mass formation”—a type of collective hypnosis—he clearly illustrates how close we are to surrendering to totalitarian regimes. With detailed analyses, examples, and results from years of research, Desmet lays out the steps that lead toward mass formation, including: An overall sense of loneliness and lack of social connections and bonds A lack of meaning—unsatisfying “bullsh*t jobs” that don’t offer purpose Free-floating anxiety and discontent that arise from loneliness and lack of meaning Manifestation of frustration and aggression from anxiety Emergence of a consistent narrative from government officials, mass media, etc., that exploits and channels frustration and anxiety In addition to clear psychological analysis—and building on Hannah Arendt’s essential work on totalitarianism, The Origins of Totalitarianism—Desmet offers a sharp critique of the cultural “groupthink” that existed prior to the pandemic and advanced during the COVID crisis. He cautions against the dangers of our current societal landscape, media consumption, and reliance on manipulative technologies and then offers simple solutions—both individual and collective—to prevent the willing sacrifice of our freedoms. “We can honor the right to freedom of expression and the right to self-determination without feeling threatened by each other,” Desmet writes. “But there is a point where we must stop losing ourselves in the crowd to experience meaning and connection. That is the point where the winter of totalitarianism gives way to a spring of life.” "Desmet has an . . . important take on everything that’s happening in the world right now."—Aubrey Marcus, podcast host "[Desmet] is waking a lot of people up to the dangerous place we are now with a brilliant distillation of how we ended up here."—Robert F. Kennedy, Jr. "One of the most important books I’ve ever read."—Ivor Cummins, The Fat Emperor Podcast "This is an amazing book . . . [Desmet is] one of the true geniuses I've spoken to . . . This book has really changed my view on a lot."—Tucker Carlson, speaking on The Will Cain Podcast
Publisher: Chelsea Green Publishing
ISBN: 1645021734
Category : Political Science
Languages : en
Pages : 240
Book Description
The world is in the grips of mass formation—a dangerous, collective type of hypnosis—as we bear witness to loneliness, free-floating anxiety, and fear giving way to censorship, loss of privacy, and surrendered freedoms. It is all spurred by a singular, focused crisis narrative that forbids dissident views and relies on destructive groupthink. Desmet’s work on mass formation theory was brought to the world’s attention on The Joe Rogan Experience and in major alternative news outlets around the globe. Read this book to get beyond the sound bites! Totalitarianism is not a coincidence and does not form in a vacuum. It arises from a collective psychosis that has followed a predictable script throughout history, its formation gaining strength and speed with each generation—from the Jacobins to the Nazis and Stalinists—as technology advances. Governments, mass media, and other mechanized forces use fear, loneliness, and isolation to demoralize populations and exert control, persuading large groups of people to act against their own interests, always with destructive results. In The Psychology of Totalitarianism, world-renowned Professor of Clinical Psychology Mattias Desmet deconstructs the societal conditions that allow this collective psychosis to take hold. By looking at our current situation and identifying the phenomenon of “mass formation”—a type of collective hypnosis—he clearly illustrates how close we are to surrendering to totalitarian regimes. With detailed analyses, examples, and results from years of research, Desmet lays out the steps that lead toward mass formation, including: An overall sense of loneliness and lack of social connections and bonds A lack of meaning—unsatisfying “bullsh*t jobs” that don’t offer purpose Free-floating anxiety and discontent that arise from loneliness and lack of meaning Manifestation of frustration and aggression from anxiety Emergence of a consistent narrative from government officials, mass media, etc., that exploits and channels frustration and anxiety In addition to clear psychological analysis—and building on Hannah Arendt’s essential work on totalitarianism, The Origins of Totalitarianism—Desmet offers a sharp critique of the cultural “groupthink” that existed prior to the pandemic and advanced during the COVID crisis. He cautions against the dangers of our current societal landscape, media consumption, and reliance on manipulative technologies and then offers simple solutions—both individual and collective—to prevent the willing sacrifice of our freedoms. “We can honor the right to freedom of expression and the right to self-determination without feeling threatened by each other,” Desmet writes. “But there is a point where we must stop losing ourselves in the crowd to experience meaning and connection. That is the point where the winter of totalitarianism gives way to a spring of life.” "Desmet has an . . . important take on everything that’s happening in the world right now."—Aubrey Marcus, podcast host "[Desmet] is waking a lot of people up to the dangerous place we are now with a brilliant distillation of how we ended up here."—Robert F. Kennedy, Jr. "One of the most important books I’ve ever read."—Ivor Cummins, The Fat Emperor Podcast "This is an amazing book . . . [Desmet is] one of the true geniuses I've spoken to . . . This book has really changed my view on a lot."—Tucker Carlson, speaking on The Will Cain Podcast