Predatory Thinking

Author: Dave Trott
Publisher: Pan Macmillan
ISBN: 1447248392
Category : Business & Economics
Languages : en
Pages : 215

Book Description
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

One Plus One Equals Three

Author: Dave Trott
Publisher: Pan Macmillan
ISBN: 1447283864
Category : Business & Economics
Languages : en
Pages : 235

Book Description
How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

Predatory Marketing

Author: C. Britt Beemer
Publisher: Crown Business
ISBN: 9780767901895
Category : Consumer behavior
Languages : en
Pages : 0

Book Description
"Predatory Marketing" is based on one powerful principle: find out what competitors do best and convince their customers that you can do it better. Applying this prescription to all aspects of marketing, this book reveals proven methods for winning customer satisfaction and loyalty. Includes special nationwide Consumer Mind Reader surveys conducted exclusively for this book.

International Handbook of Threat Assessment

Author: J. Reid Meloy
Publisher: Oxford University Press
ISBN: 0190940166
Category : Political Science
Languages : en
Pages : 761

Book Description
Revised edition of International handbook of threat assessment, [2014]

Stalking, Threatening, and Attacking Public Figures

Author: J. Reid Meloy
Publisher: Oxford University Press
ISBN: 0195326385
Category : Biography & Autobiography
Languages : en
Pages : 493

Book Description
Stalking, Threatening, and Attacking Public Figures is a comprehensive survey of the current knowledge about stalking, violence risk, and threat management towards public figures. With contributions from forensic psychologists, clinicians, researchers, attorneys, and current and former law enforcement professionals, this book is the first of its kind, international in scope, and rich in both depth and complexity.

Dis-eased

Author: John Ralph Tuccitto
Publisher: FriesenPress
ISBN: 1525502239
Category : Psychology
Languages : en
Pages : 103

Book Description
The purpose of this book is to help you acknowledge that when you persist in an environment without adapting to change, you will become obsolete. If you persist in an incompatible environment, you will eventually convince yourself your personality is a disease. Through the evidence of my own experience and my artwork, I attempt to define these underpinnings that represent the silent engine behind human ego. When difficult times like depression mercilessly shuffle experience, that blur of activity is difficult to comprehend. The next time you are grappling with your inadequacy, reach for this book and you will find a comrade who empathizes with your struggle.

The Ad-Makers

Author: Tom von Logue Newth
Publisher: CRC Press
ISBN: 1136016961
Category : Performing Arts
Languages : en
Pages : 177

Book Description
The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry

Daily Bible Study Summer 2021

Author: Taylor W. Mills
Publisher: Cokesbury
ISBN: 1501895494
Category : Religion
Languages : en
Pages : 197

Book Description
Study the Bible daily following the Uniform Lesson Series.

Hannibal Lecter and Philosophy

Author: Joseph Westfall
Publisher: Open Court
ISBN: 0812699130
Category : Philosophy
Languages : en
Pages : 289

Book Description
Sixteen philosophers come at Hannibal the way he comes at his victims—from unexpected angles and with plenty of surprises thrown in. Hannibal is a revolting monster, and yet a monster with whom we identify because of his intelligence, artistry, and personal magnetism. The chapters in this book pose many questions—and offer intriguing answers—about the enigma of Hannibal Lecter. What does the the relationship between Hannibal and those who know him—particularly FBI investigator Will Graham—tell us about the nature of friendship and Hannibal’s capacity for friendship? Does Hannibal confer benefits on society by eliminating people who don’t live up to his high aesthetic standards? Can upsetting experiences in early childhood turn you into a serial killer? Why are we enthralled by someone who exercises god-like control over situations and people? Does it make any difference morally that a killer eats his victims? Can a murder be a work of art? Several chapters look at the mind of this accomplished killer, psychiatrist, and gourmet cook. Is he a sociopath or a psychopath, or are these the same: Is he lacking in empathy: Apparently not, since he has a quick understanding of what other people think and feel. Maybe what he lacks is a conscience.

Leopardology

Author: Kivi Bernhard
Publisher: Morgan James Publishing
ISBN: 1614480443
Category : Business & Economics
Languages : en
Pages : 235

Book Description
LeopardologyTM – the art of Positive Predatory Thinking. Critical business strategy, gleaned from the hunt of the African leopard. Critical business thinking and strategy, gleaned from the hunting habits and techniques of the African leopard, perhaps the most successful predator on earth! Using the hunting habits and techniques of Africa’s most successful predator, Leopardology TM draws metaphors of personal and business success that will simply leave you spellbound! Having the “lion's share” of market territories and clients, to which corporations have been accustomed, is no longer the case. Competitor predators are continually on the prowl for your market share and profit. On the plains of the African savannah, deficiencies of vision, strategy, trust and change-management are often the indicators that lead alert predators to easy prey. Not unlike the world of commerce, in the bushlands of Africa, if one is not hunting to survive, one will simply survive to be hunted!