Author: J. Christopher Holloway
Publisher: Trans-Atlantic Publications
ISBN: 9780712105941
Category : Tourism
Languages : en
Pages : 246
Book Description
Rave Culture and Religion
Author: Graham St John
Publisher: Routledge
ISBN: 1134379722
Category : Family & Relationships
Languages : en
Pages : 349
Book Description
Vast numbers of western youth have attached primary significance to raving and post-rave experiences. This collection of essays explores the socio-cultural and religious dimensions of the rave, 'raving' and rave-derived phenomena.
Publisher: Routledge
ISBN: 1134379722
Category : Family & Relationships
Languages : en
Pages : 349
Book Description
Vast numbers of western youth have attached primary significance to raving and post-rave experiences. This collection of essays explores the socio-cultural and religious dimensions of the rave, 'raving' and rave-derived phenomena.
The Business of Tourism
Author: J. Christopher Holloway
Publisher:
ISBN: 9781292063249
Category : Tourism
Languages : en
Pages : 0
Book Description
The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences, including factors such as technological and economic change. The Business of Tourism by Chris Holloway and Claire Humphreys is the ideal textbook to help readers not only understand these new changes but look at them with a critical eye and predict future trends. This book is an essential text for students of tourism management or travel and tourism. The historical context is combined with background theory and research, plus up-to-date international case studies. It examines in detail the tourism product, its impacts and the nature of the tourist, to provide the reader with a comprehensive understanding of the management of this important global industry. The result is a practical and relevant text for any student wishing to work in one of the many diverse sectors of the tourism industry.
Publisher:
ISBN: 9781292063249
Category : Tourism
Languages : en
Pages : 0
Book Description
The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences, including factors such as technological and economic change. The Business of Tourism by Chris Holloway and Claire Humphreys is the ideal textbook to help readers not only understand these new changes but look at them with a critical eye and predict future trends. This book is an essential text for students of tourism management or travel and tourism. The historical context is combined with background theory and research, plus up-to-date international case studies. It examines in detail the tourism product, its impacts and the nature of the tourist, to provide the reader with a comprehensive understanding of the management of this important global industry. The result is a practical and relevant text for any student wishing to work in one of the many diverse sectors of the tourism industry.
Consumer Tribes
Author: Avi Shankar
Publisher: Routledge
ISBN: 1136414673
Category : Business & Economics
Languages : en
Pages : 348
Book Description
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
Publisher: Routledge
ISBN: 1136414673
Category : Business & Economics
Languages : en
Pages : 348
Book Description
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
Management in Ten Words
Author: Terry Leahy
Publisher: Crown Currency
ISBN: 077043570X
Category : Business & Economics
Languages : en
Pages : 274
Book Description
From one of the world’s most admired business leaders, here is a remarkable book that will forever change the way you think about management. The meteoric rise of UK supermarket chain Tesco from humble beginnings to its current status as one of the largest retailers in the world can be largely credited to one man—its recently departed CEO, Terry Leahy. Leahy’s unflagging drive and commitment to progress, his no-nonsense approach to leadership, and his visionary perspective on the manager’s role made him a transformative figure not only within his company but within the culture at large—he was voted Business Person of the Year by the Sunday Times in 2010. But what’s Leahy’s secret? How did a workingclass kid whose first job with Tesco was stocking shelves rise to become his company’s most dynamic leader—quadrupling the firm’s profits and creating a new job every twenty minutes for more than ten years? How did he steer a midlevel supermarket chain to such success that it now accounts for one-seventh of all British spending on consumer goods, with truly global reach and thriving departments in everything from mobile-phone operation to financial services? The answer can be found in ten deceptively simple words—words such as truth, loyalty, courage, and balance. Everyone thinks they understand what these words mean. But what Leahy learned in his fourteen years as the world’s greatest turnaround artist was that there is far more to actually practicing these time-honored values than most people know. Management in 10 Words is Terry Leahy’s unflinchingly honest, deeply insightful account of the most valuable, hard-won lessons of his career. For any leader who aspires to be truly exceptional, this book is a must-read.
Publisher: Crown Currency
ISBN: 077043570X
Category : Business & Economics
Languages : en
Pages : 274
Book Description
From one of the world’s most admired business leaders, here is a remarkable book that will forever change the way you think about management. The meteoric rise of UK supermarket chain Tesco from humble beginnings to its current status as one of the largest retailers in the world can be largely credited to one man—its recently departed CEO, Terry Leahy. Leahy’s unflagging drive and commitment to progress, his no-nonsense approach to leadership, and his visionary perspective on the manager’s role made him a transformative figure not only within his company but within the culture at large—he was voted Business Person of the Year by the Sunday Times in 2010. But what’s Leahy’s secret? How did a workingclass kid whose first job with Tesco was stocking shelves rise to become his company’s most dynamic leader—quadrupling the firm’s profits and creating a new job every twenty minutes for more than ten years? How did he steer a midlevel supermarket chain to such success that it now accounts for one-seventh of all British spending on consumer goods, with truly global reach and thriving departments in everything from mobile-phone operation to financial services? The answer can be found in ten deceptively simple words—words such as truth, loyalty, courage, and balance. Everyone thinks they understand what these words mean. But what Leahy learned in his fourteen years as the world’s greatest turnaround artist was that there is far more to actually practicing these time-honored values than most people know. Management in 10 Words is Terry Leahy’s unflinchingly honest, deeply insightful account of the most valuable, hard-won lessons of his career. For any leader who aspires to be truly exceptional, this book is a must-read.
Tourism
Author: Roy A.. Cook
Publisher: Pearson
ISBN: 9781292039503
Category : Tourism
Languages : en
Pages : 374
Book Description
This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
Publisher: Pearson
ISBN: 9781292039503
Category : Tourism
Languages : en
Pages : 374
Book Description
This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.