Brand Relevance

Brand Relevance PDF Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400

Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Contrasting Elements

Contrasting Elements PDF Author: Jae Maries
Publisher:
ISBN: 9780955537165
Category : Color in textile crafts
Languages : en
Pages : 79

Book Description
Well-respected textile artist Jae Maries shows how to bring dynamism into your work with the use of contrast: contrast in colour, contrast in materials, contrast in imagery, contrast in technique. The methods explored are described clearly with step-by-step instructions. Paper techniques translate to fabric and stitch .. and the book's main theme 'contrast' will elevate your work to new heights. -- Blurb.

The Conservation of Artifacts Made from Plant Materials

The Conservation of Artifacts Made from Plant Materials PDF Author: Mary-Lou E. Florian
Publisher: Getty Publications
ISBN: 0892361603
Category : Art
Languages : en
Pages : 352

Book Description
This teaching guide covers the identification, deterioration, and conservation of artifacts made from plant materials. Detailed information on plant anatomy, morphology, and development, focusing on information useful to the conservator in identifying plant fibers are described, as well as the processing, construction, and decorative techniques commonly used in such artifacts. A final chapter provides a thorough discussion of conservation, preservation, storage, and restoration methods. This is a valuable resource to conservators and students alike.

Sand Creek and the Tragic End of a Lifeway

Sand Creek and the Tragic End of a Lifeway PDF Author: Louis Kraft
Publisher: University of Oklahoma Press
ISBN: 0806166924
Category : History
Languages : en
Pages : 449

Book Description
Western Heritage Award, Best Western Nonfiction Book, National Cowboy and Western Heritage Museum Nothing can change the terrible facts of the Sand Creek Massacre. The human toll of this horrific event and the ensuing loss of a way of life have never been fully recounted until now. In Sand Creek and the Tragic End of a Lifeway, Louis Kraft tells this story, drawing on the words and actions of those who participated in the events at this critical time. The history that culminated in the end of a lifeway begins with the arrival of Algonquin-speaking peoples in North America, proceeds through the emergence of the Cheyennes and Arapahos on the Central Plains, and ends with the incursion of white people seeking land and gold. Beginning in the earliest days of the Southern Cheyennes, Kraft brings the voices of the past to bear on the events leading to the brutal murder of people and its disastrous aftermath. Through their testimony and their deeds as reported by contemporaries, major and supporting players give us a broad and nuanced view of the discovery of gold on Cheyenne and Arapaho land in the 1850s, followed by the land theft condoned by the U.S. government. The peace treaties and perfidy, the unfolding massacre and the investigations that followed, the devastating end of the Indians’ already-circumscribed freedom—all are revealed through the eyes of government officials, newspapers, and the military; Cheyennes and Arapahos who sought peace with or who fought Anglo-Americans; whites and Indians who intermarried and their offspring; and whites who dared to question what they considered heinous actions. As instructive as it is harrowing, the history recounted here lives on in the telling, along with a way of life destroyed in all but cultural memory. To that memory this book gives eloquent, resonating voice.

Ecology

Ecology PDF Author: Michael Begon
Publisher: John Wiley & Sons
ISBN: 1119279313
Category : Science
Languages : en
Pages : 864

Book Description
A definitive guide to the depth and breadth of the ecological sciences, revised and updated The revised and updated fifth edition of Ecology: From Individuals to Ecosystems – now in full colour – offers students and practitioners a review of the ecological sciences. The previous editions of this book earned the authors the prestigious ‘Exceptional Life-time Achievement Award’ of the British Ecological Society – the aim for the fifth edition is not only to maintain standards but indeed to enhance its coverage of Ecology. In the first edition, 34 years ago, it seemed acceptable for ecologists to hold a comfortable, objective, not to say aloof position, from which the ecological communities around us were simply material for which we sought a scientific understanding. Now, we must accept the immediacy of the many environmental problems that threaten us and the responsibility of ecologists to play their full part in addressing these problems. This fifth edition addresses this challenge, with several chapters devoted entirely to applied topics, and examples of how ecological principles have been applied to problems facing us highlighted throughout the remaining nineteen chapters. Nonetheless, the authors remain wedded to the belief that environmental action can only ever be as sound as the ecological principles on which it is based. Hence, while trying harder than ever to help improve preparedness for addressing the environmental problems of the years ahead, the book remains, in its essence, an exposition of the science of ecology. This new edition incorporates the results from more than a thousand recent studies into a fully up-to-date text. Written for students of ecology, researchers and practitioners, the fifth edition of Ecology: From Individuals to Ecosystems is anessential reference to all aspects of ecology and addresses environmental problems of the future.

Dharma Rain

Dharma Rain PDF Author: Stephanie Kaza
Publisher: Shambhala Publications
ISBN: 1570624755
Category : Nature
Languages : en
Pages : 506

Book Description
A comprehensive collection of classic texts, contemporary interpretations, guidelines for activists, issue-specific information, and materials for environmentally-oriented religious practice. Sources and contributors include Basho, the Dalai Lama, Thich Nhat Hanh, Gary Snyder, Chögyam Trungpa, Gretel Ehrlich, Peter Mathiessen, Helen Tworkov (editor of Tricycle), and Philip Glass.

Creative Stitching Second Edition

Creative Stitching Second Edition PDF Author: Sue Spargo
Publisher:
ISBN: 9780999390207
Category : Appliqué
Languages : en
Pages : 214

Book Description
Full color, highly detailed, step by step instructions for over 70 of Sue Spargo's favorite embroidery stitches.

Cuppa

Cuppa PDF Author: Sue Spargo
Publisher:
ISBN: 9780692873755
Category :
Languages : en
Pages :

Book Description
'Cuppa' Quilt Pattern Book by Sue Spargo
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