Author: Jay Conrad Levinson Publisher: Houghton Mifflin Harcourt ISBN: 9780395502204 Category : Business & Economics Languages : en Pages : 212
Book Description
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Author: Jay Conrad Levinson Publisher: Entrepreneur Press ISBN: 1599183838 Category : Business & Economics Languages : en Pages : 266
Book Description
Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Author: Bill Gallagher Publisher: Houghton Mifflin Harcourt ISBN: 9780395578209 Category : Business & Economics Languages : en Pages : 230
Book Description
Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.
Author: Jay Levinson Publisher: Entrepreneur Press ISBN: 1613081863 Category : Business & Economics Languages : en Pages : 202
Book Description
Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.
Author: Jay Conrad Levinson Publisher: Plume Books ISBN: Category : Business & Economics Languages : en Pages : 286
Book Description
Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.
Author: Jay Conrad Levinson Publisher: TipTec Development ISBN: 9781600370250 Category : Business & Economics Languages : en Pages : 280
Book Description
Franchisees learn how to write a marketing plan, launch and maintain an ongoing marketing attack, understand their role as a franchisee, and reach sales and profit goals.
Author: Jay Conrad Levinson Publisher: Houghton Mifflin Harcourt ISBN: 9780395908754 Category : Business & Economics Languages : en Pages : 276
Book Description
"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.
Author: Jay Conrad Levinson Publisher: Morgan James Pub ISBN: 9781933596075 Category : Business & Economics Languages : en Pages : 136
Book Description
The Internet is the ultimate guerrilla battlefield, according to the bestselling author of "Guerrilla Marketing." His newest book provides the definitive place to get started, where readers will find an easy-to-follow, step-by-step plan for launching a "guerrilla attack."
Author: Jay Levinson Publisher: Entrepreneur Press ISBN: 1613080077 Category : Business & Economics Languages : en Pages : 362
Book Description
The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables
Author: Al Ries Publisher: McGraw Hill Professional ISBN: 9780071371124 Category : Business & Economics Languages : en Pages : 228
Book Description
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
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Author: Jay Conrad Levinson
Author: Jay Conrad Levinson
Author: Bill Gallagher
Author: Jay Levinson
Author: Jay Conrad Levinson
Author: Jay Conrad Levinson
Author: Jay Conrad Levinson
Author: Jay Conrad Levinson
Author: Jay Levinson
Author: Al Ries