Author: Paul Arden Publisher: Phaidon Press ISBN: 9780714843377 Category : Self-Help Languages : en Pages : 128
Book Description
" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "
Author: Paul Arden Publisher: Penguin UK ISBN: 9780141025711 Category : Business & Economics Languages : en Pages : 0
Book Description
Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. This book looks at life the wrong way, in a bid to explain the benefits of making wrong decisions.
Author: Christie Hartman Publisher: Simon and Schuster ISBN: 1440507007 Category : Self-Help Languages : en Pages : 169
Book Description
From the Introduction: This book is research-based—and what the research shows is this: The real problem isn't dating, or men. The problem is that during the early stages of dating, women unknowingly make one or more fundamental mistakes that hinder their ability to date successfully and find the man of their dreams. This book will identify each of these Top 10 mistakes, and show you how to fix them. With Dr. Christie Hartman as your guide, you'll learn how to put this groundbreaking research to work for you. You'll learn that you, as a woman: Have the advantage over men in the dating world Should make the first move with men—not wait for them to act Can detect if a guy is truly interested in you, even before you go out with him Anyone can tell you to avoid sex on the first date, or to wear a skirt, or to flirt a lot. This book gives you what you really need: the research-based strategies you need to make dating work for you—and find the happiness you deserve!
Author: James Young Publisher: ISBN: 9781987817461 Category : Languages : en Pages : 38
Book Description
This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field...
Author: Julie Jansen Publisher: Penguin ISBN: 0698409019 Category : Business & Economics Languages : en Pages : 320
Book Description
The quintessential guide to kick-starting your career, fully revised and updated for the ever-changing modern job market Despite a recovering economy, many Americans are still losing their jobs, while many who do have jobs are overworked, maxed out, and miserable. In this fully revised and updated edition of I Don’t Know What I Want, But I Know It’s Not This, career coach Julie Jansen shows how anyone—whether you’re unhappy with your job, or without one—can implement a real and satisfying transformation. Changing careers, conducting a job search, or starting a business is more complicated than ever before. Jansen has updated her classic guide to address the unique challenges of today’s job market, from the ever-more important world of social media to new ways of funding your own endeavors online. Filled with quizzes, personality assessments, and real-life examples, this guide helps you identify the type of work you’re best suited for and provides the know-how—and the inspiration—for transforming an uncertain time into an opportunity for meaningful change.
Author: George Lois Publisher: Phaidon Press ISBN: 9780714863481 Category : Business & Economics Languages : en Pages : 176
Book Description
Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.
Author: Steve Krug Publisher: Pearson Education ISBN: 0321648781 Category : Computers Languages : en Pages : 325
Book Description
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Author: Jim Collins Publisher: Harper Collins ISBN: 0066620996 Category : Business & Economics Languages : en Pages : 320
Book Description
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?
Author: Will Larson Publisher: Stripe Press ISBN: 1953953336 Category : Computers Languages : en Pages : 281
Book Description
A human-centric guide to solving complex problems in engineering management, from sizing teams to handling technical debt. There’s a saying that people don’t leave companies, they leave managers. Management is a key part of any organization, yet the discipline is often self-taught and unstructured. Getting to the good solutions for complex management challenges can make the difference between fulfillment and frustration for teams—and, ultimately, between the success and failure of companies. Will Larson’s An Elegant Puzzle focuses on the particular challenges of engineering management—from sizing teams to handling technical debt to performing succession planning—and provides a path to the good solutions. Drawing from his experience at Digg, Uber, and Stripe, Larson has developed a thoughtful approach to engineering management for leaders of all levels at companies of all sizes. An Elegant Puzzle balances structured principles and human-centric thinking to help any leader create more effective and rewarding organizations for engineers to thrive in.
Author: Verlyn Klinkenborg Publisher: Vintage ISBN: 0307279413 Category : Language Arts & Disciplines Languages : en Pages : 226
Book Description
An indispensable and distinctive book that will help anyone who wants to write, write better, or have a clearer understanding of what it means for them to be writing, from widely admired writer and teacher Verlyn Klinkenborg. Klinkenborg believes that most of our received wisdom about how writing works is not only wrong but an obstacle to our ability to write. In Several Short Sentences About Writing, he sets out to help us unlearn that “wisdom”—about genius, about creativity, about writer’s block, topic sentences, and outline—and understand that writing is just as much about thinking, noticing, and learning what it means to be involved in the act of writing. There is no gospel, no orthodoxy, no dogma in this book. Instead it is a gathering of starting points in a journey toward lively, lucid, satisfying self-expression.
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Author: Paul Arden
Author: Paul Arden
Author: Christie Hartman
Author: James Young
Author: Julie Jansen
Author: George Lois
Author: Steve Krug
Author: Jim Collins
Author: Will Larson
Author: Verlyn Klinkenborg