Author: Rosaline S. Barbour Publisher: SAGE ISBN: 1526426021 Category : Reference Languages : en Pages : 225
Book Description
A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
Author: Jenny Kitzinger Publisher: SAGE ISBN: 9780761955689 Category : Social Science Languages : en Pages : 244
Book Description
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Author: Richard A. Krueger Publisher: SAGE ISBN: 9780761920717 Category : Medical Languages : en Pages : 238
Book Description
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Author: Marc Stickdorn Publisher: "O'Reilly Media, Inc." ISBN: 1491927135 Category : Business & Economics Languages : en Pages : 1156
Book Description
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
Author: David L. Morgan Publisher: SAGE Publications ISBN: 1506327133 Category : Social Science Languages : en Pages : 306
Book Description
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
Author: Michael Bloor Publisher: SAGE ISBN: 9780761957430 Category : Social Science Languages : en Pages : 126
Book Description
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
Author: Edward F. Fern Publisher: SAGE ISBN: 9780761912491 Category : Reference Languages : en Pages : 268
Book Description
Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
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Author: Rosaline S. Barbour
Author: Jenny Kitzinger
Author: Richard A. Krueger
Author: Marc Stickdorn
Author: Phillip H. Miller
Author: David L. Morgan
Author: Claudia Puchta
Author: Michael Bloor
Author: David A. Ball
Author: Edward F. Fern