Author: Chris Goward Publisher: John Wiley & Sons ISBN: 1118463838 Category : Business & Economics Languages : en Pages : 389
Book Description
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Author: Khalid Saleh Publisher: "O'Reilly Media, Inc." ISBN: 9781449397692 Category : Computers Languages : en Pages : 272
Book Description
How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)
Author: Ron Kohavi Publisher: Cambridge University Press ISBN: 1108590098 Category : Computers Languages : en Pages : 291
Book Description
Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.
Author: Tim Ash Publisher: John Wiley & Sons ISBN: 1118234537 Category : Computers Languages : en Pages : 480
Book Description
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Author: Bryan Eisenberg Publisher: John Wiley & Sons ISBN: 0470612665 Category : Computers Languages : en Pages : 476
Book Description
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
Author: Andrew B. King Publisher: "O'Reilly Media, Inc." ISBN: 1449367712 Category : Computers Languages : en Pages : 394
Book Description
Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
Author: Benji Rabhan Publisher: John Wiley & Sons ISBN: 1118759702 Category : Business & Economics Languages : en Pages : 242
Book Description
A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
Author: Kalombe Andy Mutambya Publisher: ISBN: 9781711003702 Category : Languages : en Pages : 98
Book Description
How to Improve Conversions, Sales & Profit is a challenge for every entrepreneur; Are you a start-up or looking for ways to scale your business. This is the only startup book that will make you discover the top 7 secrets of the most successful entrepreneurs of our time (2019, 2020 and beyond). For advanced internet marketers, this piece of work will teach you hacking techniques and serve you as a step-by-step guide to help you find your target customer, sell more, earn more and build a profitable business. Websites Are Dead - Traditional Marketing Is Failing - Discover the Top 7 Weird Secrets to Increase your Traffic, Conversions and SalesWhat sets this book apart, is its direct approach to: -How to improve conversions, sales & profit by optimizing your Facebook ads-Everything entrepreneurs need to know about SEO, social media, email marketing, and generating leads online-A step-by-step guide to help you find your target customer, sell more, earn more-How to turn your idea into a money machine-How to stop procrastinating, build a business, and do work that matters -Essential beliefs, characteristics, and habits of elite entrepreneurs-How great entrepreneurs build their sales funnels - and how you can, too-A beginner guide to passive income creation-Hack for advanced internet marketers-Discover everything you need to build and implement a digital marketing strategy that produces results-How to get out of the rat race-Use passion and perseverance to build your ideal business-The secrets to getting everything done while learning how to improve conversions, sales & profit-Step-by-step guide to starting, managing, and building a profitable business-Ultimately, how to make sales conversion that will blow your mind!How to Be Fearless & Focused to Accelerate Your Success"The greatest distinction he's noticed is not intelligence or chance or resources between successful and unsuccessful individuals..." James Clear"The only thing your brain is more interested in is to keep you alive. That's why it gives way to procrastination, negative thoughts, self-doubt, and anxiety, among others. These are nothing but false beliefs!" Nick VujicicYou will learn to unlock and leverage new powers of internet, turning ordinary entrepreneurs into super money-making machines! This book on how to improve conversions, sales & profit will teach you powerful steps to help skyrocket your passive income.You will understand how to improve conversions, sales & profit by optimizing your Facebook ads and leveraging other social media.Ways to Develop Your Entrepreneur Mindset. What is that particular secret, that: - Takes you steps closer to achieving your dreams?- Inspires you to take action?- Gives you the right and positive attitude?- Helps you overcome negative thoughts?- Makes you see failure as part of your success journey?Learn the secrets to getting everything done by implementing the right techniques about how to improve conversions, sales & profit-What are the 4 musts all super online entrepreneurs have in common?-Why the "who" not the "how"?-What are you customers' needs, wants and desires?-Why and how must you hack your influencer?-How and why should you publish?-Why and how college teaching is irrelevant in today's market?Whether you are starting up or not, this is a step-by-step guide to help you find your target customer, sell more, earn more. You have in your hands the business bible for the unconventional entrepreneur, teaching you how to improve conversions, sales & profit in whatever business.You need to be the no fear entrepreneur who takes action and is able to implement this beginner guide to passive income creation and learn how to make sales conversion that will blow your mind!Be coachable and get out of the rat race by implementing this step-by-step guide to help you find your target customer, sell more, earn more.
Author: Mia Jordan Publisher: ISBN: 9781517738600 Category : Languages : en Pages : 32
Book Description
Are you an entrepreneur or small business owner with a website? Do you want to turn more browsers into buyers who call you or purchase your products? With over 18 years of web design experience I can teach you simple tips and tricks that will increase your website conversion rate. You do not need more traffic to your site, you simply need to convert more of your current visitors into customers. Most business owners are clueless about what a website can do for them and how to optimize it for increased conversions. This book will show you why every element on your website is important. Whether you sell physical products, digital products or services this book can help you design a website that will increase your sales and encourage visitors to reach out to you. Including: *How to create an actionable headline*Why you need to stop using sliders and carousels on your homepage*What an action color is and why you need one*Where to place your calls to action for maximum clicks*Why you should not display social media icons* And more!This book will not teach you the technical side of designing a website. What it does include are design techniques and principles such as changing colors, rearranging text blocks, creating effective calls to actions and much more. Inside you will discover all the tips and tricks I have gathered from building and transforming simple websites into money making machines. These are proven, researched and effective techniques that any website can use to attract and retain clients, sell more products and increase lead generations. Tags: web design, conversion optimization, optimize website, online e-commerce, website design, increase sales, landing page, web store, more sales, increase revenue, increase sales, optimizing a website, website conversion, conversion rate.
Author: Rich Page Publisher: John Wiley & Sons ISBN: 111824060X Category : Computers Languages : en Pages : 495
Book Description
Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.
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Author: Chris Goward
Author: Khalid Saleh
Author: Ron Kohavi
Author: Tim Ash
Author: Bryan Eisenberg
Author: Andrew B. King
Author: Benji Rabhan
Author: Kalombe Andy Mutambya
Author: Mia Jordan
Author: Rich Page