Engagements with Narrative

Author: Janine Utell
Publisher: Routledge
ISBN: 1317698312
Category : Literary Criticism
Languages : en
Pages : 195

Book Description
Balancing key foundational topics with new developments and trends, Engagements with Narrative offers an accessible introduction to narratology. As new narrative forms and media emerge, the study of narrative and the ways people communicate through imagination, empathy, and storytelling is especially relevant for students of literature today. Janine Utell presents the foundational texts, key concepts, and big ideas that form narrative theory and practical criticism, engaging readers in the study of stories by telling the story of a field and its development. Distinct features designed to initiate dialogue and debate include: Coverage of philosophical and historical contexts surrounding the study of narrative An introduction to essential thinkers along with the tools to both use and interrogate their work A survey of the most up-to-date currents, including mind theory and postmodern ethics, to stimulate conversations about how we read fiction, life writing, film, and digital media from a variety of perspectives. A selection of narrative texts, chosen to demonstrate critical practice and spark further reading and research "Engagement" sections to encourage students to engage with narrative theory and practice through interviews with scholars This guide teaches the key concepts of narrative—time, space, character, perspective, setting—while facilitating conversations among different approaches and media, and opening paths to new inquiry. Engagements with Narrative is ideal for readers needing an introduction to the field, as well as for those seeking insight into both its historical developments and new directions.

Engagements with Narrative

Author: Janine Utell
Publisher: Routledge
ISBN: 1317698320
Category : Literary Criticism
Languages : en
Pages : 183

The Engagements

Author: J. Courtney Sullivan
Publisher: Vintage
ISBN: 0307958728
Category : Fiction
Languages : en
Pages : 401

Book Description
A People Magazine Top 10 Best Books of the Year • The New York Times best-selling author of Maine returns with an exhilarating novel about Frances Gerety, the real pioneering ad woman who coined the famous slogan “A Diamond is Forever,” and four unique marriages that will test how true—or not—those words might be. "Sullivan is a born storyteller. Like its mineral muse, Engagements shines."—Entertainment Weekly Evelyn has been married to her husband for forty years, but their son’s messy divorce has put them at rare odds; James, a beleaguered paramedic, has spent most of his marriage haunted by his wife’s family’s expectations; Delphine has thrown caution to the wind and left a peaceful French life for an exciting but rocky romance in America; and Kate, partnered with Dan for a decade, has seen every kind of wedding and has vowed never, ever, to have one of her own. As the stories connect to each other and to Frances’s legacy in surprising ways, The Engagements explores the complicated ins and outs of relationships, then, now, and forever.

Social Media Rules of Engagement

Author: Nicole Matejic
Publisher: John Wiley & Sons
ISBN: 0730322262
Category : Business & Economics
Languages : en
Pages : 232

Book Description
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Author: Hernández-Santaolalla, Víctor
Publisher: IGI Global
ISBN: 1799831205
Category : Business & Economics
Languages : en
Pages : 457

Book Description
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Narratives of (Dis)Engagement

Author: Amanda L. Folk
Publisher: American Library Association
ISBN: 0838949932
Category : Language Arts & Disciplines
Languages : en
Pages : 81

Book Description
Librarianship is still a predominantly white profession. It is essential that current practitioners as well as those about to enter the field take an unflinching look at the profession’s legacy of racial discrimination, including the ways in which race might impact service to users such as students in school, public, and academic libraries. Given the prevalence of implicit and explicit bias against Black and African American people, authors Folk and Overbey argue that we must speak to these students directly to hear their stories and thereby understand their experiences. This Special Report shares the findings of a qualitative research study that explored the library experiences of Black and African American undergraduate students both before and during college, grounding it within an equity framework. From this Report readers will learn details about the study, which focused on the potential role of race in the students’ interactions with library staff, including white staff and staff of color; gain insight into Black and African American users’ perceptions of libraries and library staff, attitudes towards reading, frequency of library usage, and the importance of family; understand the implications of the study’s findings for our practice and for librarianship more broadly, including our ongoing commitment to diversifying the profession; and walk away with recommendations that can be applied to every library and educational context, such as guidance for developing an antiracist organization and more equitable service provision.

The Designing for Growth Field Book

Author: Jeanne Liedtka
Publisher: Columbia University Press
ISBN: 0231547544
Category : Business & Economics
Languages : en
Pages : 153

Book Description
Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach. In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.

Varieties of Narrative Analysis

Author: James A. Holstein
Publisher: SAGE
ISBN: 1412987555
Category : Literary Criticism
Languages : en
Pages : 329

Book Description
Offers practical illustrations from different disciplines and perspectives, showing how researchers from various backgrounds deal with narrative data.

The Situation and the Story

Author: Vivian Gornick
Publisher: Farrar, Straus and Giroux
ISBN: 1466819014
Category : Literary Criticism
Languages : en
Pages : 188

Book Description
A guide to the art of personal writing, by the author of Fierce Attachments and The End of the Novel of Love All narrative writing must pull from the raw material of life a tale that will shape experience, transform event, deliver a bit of wisdom. In a story or a novel the "I" who tells this tale can be, and often is, an unreliable narrator but in nonfiction the reader must always be persuaded that the narrator is speaking truth. How does one pull from one's own boring, agitated self the truth-speaker who will tell the story a personal narrative needs to tell? That is the question The Situation and the Story asks--and answers. Taking us on a reading tour of some of the best memoirs and essays of the past hundred years, Gornick traces the changing idea of self that has dominated the century, and demonstrates the enduring truth-speaker to be found in the work of writers as diverse as Edmund Gosse, Joan Didion, Oscar Wilde, James Baldwin, or Marguerite Duras. This book, which grew out of fifteen years teaching in MFA programs, is itself a model of the lucid intelligence that has made Gornick one of our most admired writers of nonfiction. In it, she teaches us to write by teaching us how to read: how to recognize truth when we hear it in the writing of others and in our own.

The Experientiality of Narrative

Author: Marco Caracciolo
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110377802
Category : Literary Criticism
Languages : en
Pages : 308

Book Description
Recent developments in cognitive narrative theory have called attention to readers' active participation in making sense of narrative. However, while most psychologically inspired models address interpreters' subpersonal (i.e., unconscious) responses, the experiential level of their engagement with narrative remains relatively undertheorized. Building on theories of experience and embodiment within today's "second-generation" cognitive science, and opening a dialogue with so-called "enactivist" philosophy, this book sets out to explore how narrative experiences arise from the interaction between textual cues and readers' past experiences. Caracciolo's study offers a phenomenologically inspired account of narrative, spanning a wide gamut of responses such as the embodied dynamic of imagining a fictional world, empathetic perspective-taking in relating to characters, and "higher-order" evaluations and interpretations. Only by placing a premium on how such modes of engagement are intertwined in experience, Caracciolo argues, can we do justice to narrative's psychological and existential impact on our lives. These insights are illustrated through close readings of literary texts ranging from Émile Zola's Germinal to José Saramago's Blindness.