Author: Mary Lynn Paul Becker
Publisher: Pearson Education
ISBN: 0132702541
Category : Business & Economics
Languages : en
Pages : 427
Book Description
“All that have ever tried to impose change in their organization will immediately recognize and truly value the in-depth knowledge and experience captured in this book. It contains a collection of eye-openers that is a treasure chest for pioneers of new organizational ideas, A fantastic toolbox for use in future missions!” —Lise B. Hvatum, product development manager, Schlumberger “If you have need of changing your organization, and especially of introducing new techniques, then you want to understand what is in this book. It will help you avoid common pitfalls that doom many such projects and will show you a clear path to success. The techniques are derived from the experience of many individuals and organizations. Many are also fun to apply. This stuff is really cool—and really hot.” —Joseph Bergin, professor of computer science, Pace University, New York “If change is the only guarantee in life, why is it so hard to do? As this book points out, people are not so much resistant to change itself as they are to being changed. Mary Lynn and Linda have successfully used the pattern form to capture and present the recurring lessons of successful change efforts and have placed a powerful knowledge resource in the hands of their readers.” —Alan O'Callaghan, researcher, Software Technology Research Laboratory, De Montfort University, United Kingdom “The most difficult part of absorbing patterns, or any technology, into an organization is overcoming the people issues. The patterns in this book are the documentation of having gone through that experience, giving those that dare push the envelope a head start at success.”—David E. DeLano, IBM Pervasive Computing “If you have ever wondered how you could possibly foster any cultural changes in your organization, in this book you will find a lot of concrete advice for doing so. I recommend that everyone read this book who has a vast interest in keeping his or her organization flexible and open for cultural change.” —Jutta Eckstein, Independent Consultant, Objects In Action Author of Agile Software Development in the Large 48 Patterns for Driving and Sustaining Change in Your Organization Change. It's brutally tough to initiate, even harder to sustain. It takes too long. People resist it. But without it, organizations lose their competitive edge. Fortunately, you can succeed at making change. In Fearless Change, Mary Lynn Manns and Linda Rising illuminate 48 proven techniques, or patterns, for implementing change in organizations or teams of all sizes, and show you exactly how to use them successfully. Find out how to Understand the forces in your organization that drive and retard change Plant the seeds of change Drive participation and buy-in, from start to finish Choose an "official skeptic" to sharpen your thinking Make your changes appear less threatening Find the right timing and the best teaching moments Sustain your momentum Overcome adversity and celebrate success Inspired by the "pattern languages" that are transforming fields from software to architecture, the authors illuminate patterns for every stage of the change process: knowledge, persuasion, decision, implementation, and confirmation. These flexible patterns draw on the experiences of hundreds of leaders. They offer powerful insight into change-agent behavior, organizational culture, and the roles of every participant. Best of all, they're easy to use—and they work!
More Fearless Change
Author: Mary Lynn Manns Ph.D.
Publisher: Addison-Wesley Professional
ISBN: 0133966747
Category : Computers
Languages : en
Pages : 334
Book Description
63 New and Updated Patterns for Driving and Sustaining Change “The hard part of change is enlisting the support of other people. Whether a top manager interested in improving your organization’s results or a lone developer promoting a better way of working, this book will give you tools and ideas to help accomplish your goal.” –George Dinwiddie, independent coach and consultant, iDIA Computing, LLC “Keep the patterns in this book and Fearless Change handy. ... These patterns transformed me from an ineffective ‘voice in the wilderness’ to a valued collaborator.” –Lisa Crispin, co-author (with Janet Gregory) of Agile Testing and More Agile Testing In their classic work, Fearless Change, Mary Lynn Manns and Linda Rising interviewed successful leaders of change, identified 48 patterns for implementing change in teams of all sizes, and demonstrated how to use these techniques effectively. Now, in More Fearless Change the authors reflect on all they’ve learned about their original patterns in the past decade, and introduce 15 powerful, new techniques–all extensively validated by change leaders worldwide. Manns and Rising teach strategies that appeal to each individual’s logic (head), feelings (heart), and desire to contribute (hands)–the best way to motivate real change and sustain it for the long haul. Learn how to Focus on the best things you can achieve with limited resources Strategize to build flexible plans and go after low-hanging fruit Get help from the right people in the right ways Establish emotional connections that inspire motivation and imagination Create an “elevator pitch” that keeps everyone focused on what truly matters Build bridges, work with skeptics, soften resistance, and open minds Uncover easier paths towards change, and build on what already works Sustain momentum, provide time for reflection, and celebrate small successes More Fearless Change reflects a profound understanding of how real change happens: not instantaneously in response to top-down plans and demands, but iteratively, through small steps that teach from experience. Best of all, as thousands of change agents have already discovered, its patterns are easy to use–and they work.
Publisher: Addison-Wesley Professional
ISBN: 0133966747
Category : Computers
Languages : en
Pages : 334
Book Description
63 New and Updated Patterns for Driving and Sustaining Change “The hard part of change is enlisting the support of other people. Whether a top manager interested in improving your organization’s results or a lone developer promoting a better way of working, this book will give you tools and ideas to help accomplish your goal.” –George Dinwiddie, independent coach and consultant, iDIA Computing, LLC “Keep the patterns in this book and Fearless Change handy. ... These patterns transformed me from an ineffective ‘voice in the wilderness’ to a valued collaborator.” –Lisa Crispin, co-author (with Janet Gregory) of Agile Testing and More Agile Testing In their classic work, Fearless Change, Mary Lynn Manns and Linda Rising interviewed successful leaders of change, identified 48 patterns for implementing change in teams of all sizes, and demonstrated how to use these techniques effectively. Now, in More Fearless Change the authors reflect on all they’ve learned about their original patterns in the past decade, and introduce 15 powerful, new techniques–all extensively validated by change leaders worldwide. Manns and Rising teach strategies that appeal to each individual’s logic (head), feelings (heart), and desire to contribute (hands)–the best way to motivate real change and sustain it for the long haul. Learn how to Focus on the best things you can achieve with limited resources Strategize to build flexible plans and go after low-hanging fruit Get help from the right people in the right ways Establish emotional connections that inspire motivation and imagination Create an “elevator pitch” that keeps everyone focused on what truly matters Build bridges, work with skeptics, soften resistance, and open minds Uncover easier paths towards change, and build on what already works Sustain momentum, provide time for reflection, and celebrate small successes More Fearless Change reflects a profound understanding of how real change happens: not instantaneously in response to top-down plans and demands, but iteratively, through small steps that teach from experience. Best of all, as thousands of change agents have already discovered, its patterns are easy to use–and they work.
Be Fearless
Author: Jonathan Alpert
Publisher: Hodder & Stoughton
ISBN: 1444738542
Category : Self-Help
Languages : en
Pages : 160
Book Description
Psychotherapist Jonathan Alpert wants readers to know one thing: you can face your fear and create your ultimate life - and you can do it quickly. You can find your dream job. You can end that dead end relationship and get the love you want and deserve. You can overcome perfectionism, procrastination, panic, worry, rejection, failure, excuses and even the people in your life who keep telling you that you can't. You can turn your dreams into reality. You can find happiness, success and love. And you don't need years of therapy or even medications to do it. Be Fearless is a 5-step plan that is guaranteed to transform the fearful into fearless. It's based on a revolutionary formula developed by Jonathan Alpert and it has worked on countless of his patients whose amazing stories are told throughout the book. By teaching readers to use fear to their advantage and take important risks Be Fearless will make the impossible possible.
Publisher: Hodder & Stoughton
ISBN: 1444738542
Category : Self-Help
Languages : en
Pages : 160
Book Description
Psychotherapist Jonathan Alpert wants readers to know one thing: you can face your fear and create your ultimate life - and you can do it quickly. You can find your dream job. You can end that dead end relationship and get the love you want and deserve. You can overcome perfectionism, procrastination, panic, worry, rejection, failure, excuses and even the people in your life who keep telling you that you can't. You can turn your dreams into reality. You can find happiness, success and love. And you don't need years of therapy or even medications to do it. Be Fearless is a 5-step plan that is guaranteed to transform the fearful into fearless. It's based on a revolutionary formula developed by Jonathan Alpert and it has worked on countless of his patients whose amazing stories are told throughout the book. By teaching readers to use fear to their advantage and take important risks Be Fearless will make the impossible possible.
Be Fearless
Author: Jean Case
Publisher: Simon and Schuster
ISBN: 1501196367
Category : Self-Help
Languages : en
Pages : 288
Book Description
Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change. LOS ANGELES TIMES BESTSELLER * NATIONAL BESTSELLER Weaving together storytelling, practical tips and inspiration, the book will teach you how to put the five fearless principles to work so that you too can spark the sorts of remarkable breakthroughs that can impact the world. Philanthropist, investor, and technology pioneer Jean Case brings to life the five Be Fearless principles common to the people and organizations that bring about transformational change. When National Geographic Chairman Jean Case set out to investigate the core qualities of great change makers, past and present, from inventors to revolutionaries, she found five surprising traits they all had in common. These weren’t wealth, privilege, or even genius. What all of these exceptional men and women shared was that they had chosen to make a “big bet,” take bold risks, learn from their failures, reach beyond their bubbles, and let urgency conquer fear. Throughout Be Fearless, Jean vividly illustrates these principles through storytelling—from her own transformational life experiences, to Jane Goodall’s remarkable breakthroughs in understanding and protecting chimpanzees, to celebrity chef José Andrés’ decision to be a “first responder” and take his kitchen to the sites of devastating hurricanes to feed the hungry, to Madame C.J. Walker’s vision to build a hair care empire that would employ thousands across the country, and more. She shares new insights to stories you might think you know—like Airbnb’s tale of starting from scratch to transform the hospitality industry, to John F. Kennedy’s history-making moonshot—and gems from changemakers you’ve never heard of. Be Fearless features a compelling foreword from Jane Goodall saying “there is no time in history when it has been more important to Be Fearless” and a new afterword with stories of people inspired to take action after reading the book.
Publisher: Simon and Schuster
ISBN: 1501196367
Category : Self-Help
Languages : en
Pages : 288
Book Description
Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change. LOS ANGELES TIMES BESTSELLER * NATIONAL BESTSELLER Weaving together storytelling, practical tips and inspiration, the book will teach you how to put the five fearless principles to work so that you too can spark the sorts of remarkable breakthroughs that can impact the world. Philanthropist, investor, and technology pioneer Jean Case brings to life the five Be Fearless principles common to the people and organizations that bring about transformational change. When National Geographic Chairman Jean Case set out to investigate the core qualities of great change makers, past and present, from inventors to revolutionaries, she found five surprising traits they all had in common. These weren’t wealth, privilege, or even genius. What all of these exceptional men and women shared was that they had chosen to make a “big bet,” take bold risks, learn from their failures, reach beyond their bubbles, and let urgency conquer fear. Throughout Be Fearless, Jean vividly illustrates these principles through storytelling—from her own transformational life experiences, to Jane Goodall’s remarkable breakthroughs in understanding and protecting chimpanzees, to celebrity chef José Andrés’ decision to be a “first responder” and take his kitchen to the sites of devastating hurricanes to feed the hungry, to Madame C.J. Walker’s vision to build a hair care empire that would employ thousands across the country, and more. She shares new insights to stories you might think you know—like Airbnb’s tale of starting from scratch to transform the hospitality industry, to John F. Kennedy’s history-making moonshot—and gems from changemakers you’ve never heard of. Be Fearless features a compelling foreword from Jane Goodall saying “there is no time in history when it has been more important to Be Fearless” and a new afterword with stories of people inspired to take action after reading the book.
Fearless Change and Social Action in Difficult Times
Author: Paula Donnelly Roark
Publisher: Taylor & Francis
ISBN: 1040148492
Category : Social Science
Languages : en
Pages : 312
Book Description
Our divided politics, unable to solve the challenges we face concerning society’s hierarchies of injustice, poverty, endless war, and climate change, are now backtracking to even more division. But the reality goes far deeper than the simple politics of left and right. For true change, we need something more profound: a culture shift, a collective change of consciousness. Fearless Change and Social Action in Difficult Times argues that culture shifts don’t just happen, they require a strong focus on social and cultural human connection which neither political nor economic power can provide alone. It is only deep participation and social integrative power which have the capacity to create these necessary cultural and societal transformations. Developing awareness in participatory groups of thought-worlds which remain out-of-sight but give cover to the implicit rules of culture and society is the first step to creating shared awareness of constructs and negative thought-worlds that subconsciously support inequality. Consciously putting aside those that are negative allows for the emergence of new positive realities and social movements. Thus, the real revolution is of the mind. It does take courage, but this is the process by which better futures are created. Offering significant contributions to sociology and social theory, this book promotes an understanding that societal change is rooted in social power and cultural shifts. Inclusive in its presentation, students, professors, NGO professionals, volunteers, activists, and interested observers will find this book of high interest.
Publisher: Taylor & Francis
ISBN: 1040148492
Category : Social Science
Languages : en
Pages : 312
Book Description
Our divided politics, unable to solve the challenges we face concerning society’s hierarchies of injustice, poverty, endless war, and climate change, are now backtracking to even more division. But the reality goes far deeper than the simple politics of left and right. For true change, we need something more profound: a culture shift, a collective change of consciousness. Fearless Change and Social Action in Difficult Times argues that culture shifts don’t just happen, they require a strong focus on social and cultural human connection which neither political nor economic power can provide alone. It is only deep participation and social integrative power which have the capacity to create these necessary cultural and societal transformations. Developing awareness in participatory groups of thought-worlds which remain out-of-sight but give cover to the implicit rules of culture and society is the first step to creating shared awareness of constructs and negative thought-worlds that subconsciously support inequality. Consciously putting aside those that are negative allows for the emergence of new positive realities and social movements. Thus, the real revolution is of the mind. It does take courage, but this is the process by which better futures are created. Offering significant contributions to sociology and social theory, this book promotes an understanding that societal change is rooted in social power and cultural shifts. Inclusive in its presentation, students, professors, NGO professionals, volunteers, activists, and interested observers will find this book of high interest.
Data Science
Author: Doug Rose
Publisher: Apress
ISBN: 1484222539
Category : Computers
Languages : en
Pages : 252
Book Description
Learn how to build a data science team within your organization rather than hiring from the outside. Teach your team to ask the right questions to gain actionable insights into your business. Most organizations still focus on objectives and deliverables. Instead, a data science team is exploratory. They use the scientific method to ask interesting questions and run small experiments. Your team needs to see if the data illuminate their questions. Then, they have to use critical thinking techniques to justify their insights and reasoning. They should pivot their efforts to keep their insights aligned with business value. Finally, your team needs to deliver these insights as a compelling story. Insight!: How to Build Data Science Teams that Deliver Real Business Value shows that the most important thing you can do now is help your team think about data. Management coach Doug Rose walks you through the process of creating and managing effective data science teams. You will learn how to find the right people inside your organization and equip them with the right mindset. The book has three overarching concepts: You should mine your own company for talent. You can’t change your organization by hiring a few data science superheroes. You should form small, agile-like data teams that focus on delivering valuable insights early and often. You can make real changes to your organization by telling compelling data stories. These stories are the best way to communicate your insights about your customers, challenges, and industry. What Your Will Learn: Create data science teams from existing talent in your organization to cost-efficiently extract maximum business value from your organization’s data Understand key data science terms and concepts Follow practical guidance to create and integrate an effective data science team with key roles and the responsibilities for each team member Utilize the data science life cycle (DSLC) to model essential processes and practices for delivering value Use sprints and storytelling to help your team stay on track and adapt to new knowledge Who This Book Is For Data science project managers and team leaders. The secondary readership is data scientists, DBAs, analysts, senior management, HR managers, and performance specialists.
Publisher: Apress
ISBN: 1484222539
Category : Computers
Languages : en
Pages : 252
Book Description
Learn how to build a data science team within your organization rather than hiring from the outside. Teach your team to ask the right questions to gain actionable insights into your business. Most organizations still focus on objectives and deliverables. Instead, a data science team is exploratory. They use the scientific method to ask interesting questions and run small experiments. Your team needs to see if the data illuminate their questions. Then, they have to use critical thinking techniques to justify their insights and reasoning. They should pivot their efforts to keep their insights aligned with business value. Finally, your team needs to deliver these insights as a compelling story. Insight!: How to Build Data Science Teams that Deliver Real Business Value shows that the most important thing you can do now is help your team think about data. Management coach Doug Rose walks you through the process of creating and managing effective data science teams. You will learn how to find the right people inside your organization and equip them with the right mindset. The book has three overarching concepts: You should mine your own company for talent. You can’t change your organization by hiring a few data science superheroes. You should form small, agile-like data teams that focus on delivering valuable insights early and often. You can make real changes to your organization by telling compelling data stories. These stories are the best way to communicate your insights about your customers, challenges, and industry. What Your Will Learn: Create data science teams from existing talent in your organization to cost-efficiently extract maximum business value from your organization’s data Understand key data science terms and concepts Follow practical guidance to create and integrate an effective data science team with key roles and the responsibilities for each team member Utilize the data science life cycle (DSLC) to model essential processes and practices for delivering value Use sprints and storytelling to help your team stay on track and adapt to new knowledge Who This Book Is For Data science project managers and team leaders. The secondary readership is data scientists, DBAs, analysts, senior management, HR managers, and performance specialists.
Agile Kaizen
Author: Ángel Medinilla
Publisher: Springer
ISBN: 3642549918
Category : Business & Economics
Languages : en
Pages : 208
Book Description
Agile teams have been struggling with the concept of continuous improvement since the first Agile frameworks were developed, and still very little has been written about the practice of continuous improvement in Agile environments. Although team retrospectives have been prescribed and some practices have been introduced in order to implement and facilitate them, the truth is that most Agile teams are conducting dull retrospectives that end with a list of things that have been done wrong, just to repeat the same list two weeks later at the next meeting. Instead of listing hundreds of Japanese-labeled tools, this book gives you practical insights into how to spot improvement opportunities, how to plan for improvement and how to engage everyone in your company in the Kaizen process. In addition, it will also provide you with 27 proven practices and 12 bonus activities to introduce into your retrospectives in order to keep them fresh, creative and exciting, so you can promise a team that, in a year’s time, no two retrospectives will be alike. This book helps you as a manager, team leader, change agent or consultant in any type of organization to unleash the real power of Kaizen cultures – no matter what kind of organization, market, product, technology, vision, goal or size. It provides you with the background, tools and practical hints on how to engage your organization in a process of continuous quest for new and better ways of performing.
Publisher: Springer
ISBN: 3642549918
Category : Business & Economics
Languages : en
Pages : 208
Book Description
Agile teams have been struggling with the concept of continuous improvement since the first Agile frameworks were developed, and still very little has been written about the practice of continuous improvement in Agile environments. Although team retrospectives have been prescribed and some practices have been introduced in order to implement and facilitate them, the truth is that most Agile teams are conducting dull retrospectives that end with a list of things that have been done wrong, just to repeat the same list two weeks later at the next meeting. Instead of listing hundreds of Japanese-labeled tools, this book gives you practical insights into how to spot improvement opportunities, how to plan for improvement and how to engage everyone in your company in the Kaizen process. In addition, it will also provide you with 27 proven practices and 12 bonus activities to introduce into your retrospectives in order to keep them fresh, creative and exciting, so you can promise a team that, in a year’s time, no two retrospectives will be alike. This book helps you as a manager, team leader, change agent or consultant in any type of organization to unleash the real power of Kaizen cultures – no matter what kind of organization, market, product, technology, vision, goal or size. It provides you with the background, tools and practical hints on how to engage your organization in a process of continuous quest for new and better ways of performing.
Enterprise Agility For Dummies
Author: Doug Rose
Publisher: John Wiley & Sons
ISBN: 1119446090
Category : Business & Economics
Languages : en
Pages : 388
Book Description
Manage and improve your organization's agile transformation Adopting an enterprise agile framework is a radical organizational change, and this book will help you get there without ever breaking a sweat. In Enterprise Agility For Dummies, you'll discover how to successfully choose and implement the right framework based on your organization's own unique culture. Organizational culture is one of the most overlooked challenges when trying to make a change to enterprise agile, and there are lots of resources out there that claim to have the perfect, one-size-fits-all solution. Luckily, this book takes a neutral stance and covers popular organizational change management techniques that you can implement to suit to your unique needs. Packed with step-by-step instruction and complemented with real-world case studies, this book offers everything you need to know in order to embrace a more agile mindset. Understand the benefits of an agile approach Pick the best enterprise agile framework for your organization Create a successful enterprise change management plan Let Enterprise Agility For Dummies help you optimize your business processes, and watch your productivity soar.
Publisher: John Wiley & Sons
ISBN: 1119446090
Category : Business & Economics
Languages : en
Pages : 388
Book Description
Manage and improve your organization's agile transformation Adopting an enterprise agile framework is a radical organizational change, and this book will help you get there without ever breaking a sweat. In Enterprise Agility For Dummies, you'll discover how to successfully choose and implement the right framework based on your organization's own unique culture. Organizational culture is one of the most overlooked challenges when trying to make a change to enterprise agile, and there are lots of resources out there that claim to have the perfect, one-size-fits-all solution. Luckily, this book takes a neutral stance and covers popular organizational change management techniques that you can implement to suit to your unique needs. Packed with step-by-step instruction and complemented with real-world case studies, this book offers everything you need to know in order to embrace a more agile mindset. Understand the benefits of an agile approach Pick the best enterprise agile framework for your organization Create a successful enterprise change management plan Let Enterprise Agility For Dummies help you optimize your business processes, and watch your productivity soar.
Project Management All-in-One For Dummies
Author: Stanley E. Portny
Publisher: John Wiley & Sons
ISBN: 1119700272
Category : Business & Economics
Languages : en
Pages : 608
Book Description
Your go-to project management guide! Project managers are among the most sought-after people in today's business universe. Here's your one-stop guide to all the information and advice you need for masterful project management! Hone your skills in sizing, organizing, scheduling, and handling projects to help teams maximize their productivity as you make yourself indispensible. Whether you're new to project management or an experienced pro, this book has the resources you need to get the job done. 7 Books Inside... Project Management For Dummies Agile Project Management For Dummies Project Management Checklists For Dummies PMP Certification All-in-One For Dummies Scrum For Dummies Microsoft Project 2019 For Dummies Enterprise Agility For Dummies
Publisher: John Wiley & Sons
ISBN: 1119700272
Category : Business & Economics
Languages : en
Pages : 608
Book Description
Your go-to project management guide! Project managers are among the most sought-after people in today's business universe. Here's your one-stop guide to all the information and advice you need for masterful project management! Hone your skills in sizing, organizing, scheduling, and handling projects to help teams maximize their productivity as you make yourself indispensible. Whether you're new to project management or an experienced pro, this book has the resources you need to get the job done. 7 Books Inside... Project Management For Dummies Agile Project Management For Dummies Project Management Checklists For Dummies PMP Certification All-in-One For Dummies Scrum For Dummies Microsoft Project 2019 For Dummies Enterprise Agility For Dummies
Change Maker
Author: John Berardi
Publisher: BenBella Books
ISBN: 1948836807
Category : Business & Economics
Languages : en
Pages : 253
Book Description
The health and fitness industry is huge, highly competitive, and often confusing to navigate. This one-of-a-kind book helps you make sense of the chaos, laying out a clear roadmap for career success—for both established professionals and anyone just getting started. With thousands of certifications, seminars, websites, and gurus promising advice, it's difficult for even the best pros to turn their passion for health and fitness into meaningful—and measurable—success. Enter Change Maker. In this definitive career guide, John Berardi—co-founder of Precision Nutrition, founder of Change Maker Academy, and one of the most successful people in the history of the health and fitness industry—shares his blueprint for becoming the ultimate change maker, one with a powerful purpose, an enthusiastic client base, and the ability to fund your own ideal lifestyle. Whether you're new to the industry and looking for a head-start, or you're already an expert but need a fresh approach, consider this your go-to career guide. With six helpful steps, this book covers the range of logistical, financial, psychological, and practical issues that every health and fitness pro needs to know, including how to: • Choose your specialty based on your unique strengths • Identify what your clients really want and deliver it every time • Build new relationships and become a next-level coach • Get new clients, make more money, and manage a thriving business • Nurture and protect your most precious asset, your reputation • Create a life-long, growth-oriented continuing education plan If you work as a trainer, nutritionist, functional medicine doctor, group instructor, rehab specialist, or health coach—or you eventually want to—this step-by-step guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.
Publisher: BenBella Books
ISBN: 1948836807
Category : Business & Economics
Languages : en
Pages : 253
Book Description
The health and fitness industry is huge, highly competitive, and often confusing to navigate. This one-of-a-kind book helps you make sense of the chaos, laying out a clear roadmap for career success—for both established professionals and anyone just getting started. With thousands of certifications, seminars, websites, and gurus promising advice, it's difficult for even the best pros to turn their passion for health and fitness into meaningful—and measurable—success. Enter Change Maker. In this definitive career guide, John Berardi—co-founder of Precision Nutrition, founder of Change Maker Academy, and one of the most successful people in the history of the health and fitness industry—shares his blueprint for becoming the ultimate change maker, one with a powerful purpose, an enthusiastic client base, and the ability to fund your own ideal lifestyle. Whether you're new to the industry and looking for a head-start, or you're already an expert but need a fresh approach, consider this your go-to career guide. With six helpful steps, this book covers the range of logistical, financial, psychological, and practical issues that every health and fitness pro needs to know, including how to: • Choose your specialty based on your unique strengths • Identify what your clients really want and deliver it every time • Build new relationships and become a next-level coach • Get new clients, make more money, and manage a thriving business • Nurture and protect your most precious asset, your reputation • Create a life-long, growth-oriented continuing education plan If you work as a trainer, nutritionist, functional medicine doctor, group instructor, rehab specialist, or health coach—or you eventually want to—this step-by-step guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.