The Impulse Purchase

Author: Veronica Henry
Publisher: Hachette UK
ISBN: 1409183599
Category : Fiction
Languages : en
Pages : 378

Book Description
'Gorgeous. A joy to read from start to finish' JILL MANSELL 'An exquisite story bursting at the seams with summer, hope and love' MILLY JOHNSON Sometimes you have to let your heart rule your head . . . Cherry, Maggie and Rose are mother, daughter and granddaughter, each with their own hopes, dreams and even sorrows. They have always been close, so when, in a moment of impulse, Cherry buys a gorgeous but rundown pub in the village she grew up in, it soon becomes a family affair. All three women uproot themselves and move to Rushbrook, deep in the heart of Somerset, to take over The Swan and restore it to its former glory. Cherry is at the helm, Maggie is in charge of the kitchen, and Rose tends the picturesque garden that leads down to the river. Before long, the locals are delighted to find the beating heart of the village is back, bringing all kinds of surprises through the door. Could Cherry's impulse purchase change all their lives - and bring everyone the happiness they're searching for? Escape to the glorious Somerset countryside with this joyful and uplifting story of family, love and hope. Praise for The Impulse Purchase from your favourite authors: 'Uplifting, inspiring and guaranteed to make you hungry' SARAH MORGAN 'Warm, escapist and utterly uplifting, this is Veronica Henry at her very best' LUCY DIAMOND 'A lovely, cosy, delicious read' LIBBY PAGE 'Perfect escapism full of warmth, joy and a brilliant cast of characters' ALEX BROWN

Online Impulse Buying and Cognitive Dissonance

Author: Giovanni Mattia
Publisher: Springer Nature
ISBN: 3030659232
Category : Business & Economics
Languages : en
Pages : 99

Book Description
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Impulse Buying: Concepts, Frameworks and Consumer Insights

Author: Dr. C. Nagadeepa
Publisher: Shanlax Publications
ISBN: 9391373577
Category : Business & Economics
Languages : en
Pages : 74

Book Description
This book emphasizes on Impulse buying, its concepts and consumer insights. Consumer behaviour is always a remarkably interesting topic and complex subject for all marketers and retailers. Retailers have long recognised the value of impulse purchases, which have contributed significantly to their bottom lines. Getting customers to buy on impulse is a tried-and-true approach to increase average purchase value in any retail store. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. The entry of foreign products into the Indian market, growth in the organised retail industry, increasing disposable income, favourable demographic segmentation, and changing culture and lifestyle, Indian consumers' shopping behaviour has radically changed, and impulse buying is emerging as a highly noticeable behaviour. In this background, we are privileged and honoured by the interest of the academicians, research scholars and students that this Book on “Impulse Buying Behaviour” will contribute to the changing scenarios in the Field of Marketing. [email protected], for further suggestions and improvement.

The Impulse Economy

Author: Gary Schwartz
Publisher: Simon and Schuster
ISBN: 1451671865
Category : Business & Economics
Languages : en
Pages : 242

Book Description
"From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"--

A Night on the Orient Express

Author: Veronica Henry
Publisher: Orion
ISBN: 1409130967
Category : Fiction
Languages : en
Pages : 303

Book Description
Get ready for the journey of a lifetime. The wonderful award-winning novel from the bestselling author of THE LONG WEEKEND. The Orient Express. Luxury. Mystery. Romance. For one group of passengers settling in to their seats and taking their first sips of champagne, the journey from London to Venice is more than the trip of a lifetime. A mysterious errand; a promise made to a dying friend; an unexpected proposal; a secret reaching back a lifetime...As the train sweeps on, revelations, confessions and assignations unfold against the most romantic and infamous setting in the world.

Impulse purchases in retailing

Author: Pirmin Sessler
Publisher: GRIN Verlag
ISBN: 3656475970
Category : Business & Economics
Languages : en
Pages : 144

Book Description
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 6,0, University of St. Gallen (Institute of Retail Management), language: English, abstract: The purpose of this thesis is to examine impulse buying from the consumer’s perspective, pinpoint criteria that help to identify impulse shoppers, and help retail managers increase the level of impulse buying in their stores. Two studies were conducted: An online study (N=72), and a field study in a drugstore that comprised 111 participants. The extant literature on impulse buying was comprehensively reviewed to give the reader profound background knowledge. The online study yielded rich descriptions of consumers’ definitions of impulse purchases and self-reported impulse purchase episodes. Both studies corroborated the important role of emotions in impulse buying and identified the most prevalent emotions. The pervasiveness of a variety of impulse buying motives was determined, as well as the importance of different retailer-related buying determinants. The field study also served to detect seven variables, out of fifteen, that help to distinguish impulse shoppers. The author addresses the studies’ limitations, indicates promising future research avenues, and derives managerial implications from the studies’ results. The thesis provides insights into shoppers’ view of impulse buying and serves as a starting point for retail managers seeking to increase the level of impulse purchasing in their stores.

Impulse

Author: David Lewis
Publisher: Harvard University Press
ISBN: 0674729900
Category : Psychology
Languages : en
Pages : 333

Book Description
Impulse explores what people do despite knowing better, along with snap decisions that occasionally enrich their lives. This eye-opening account looks at two kinds of thinking--one slow and reflective, the other fast but prone to error--and shows how our mental tracks switch from the first to the second, leading to impulsive behavior.

We Love You, Charlie Freeman

Author: Kaitlyn Greenidge
Publisher: Algonquin Books
ISBN: 1616206446
Category : Fiction
Languages : en
Pages : 353

Book Description
A FINALIST FOR THE 2016 CENTER FOR FICTION FIRST NOVEL PRIZE AND THE 2017 YOUNG LIONS AWARD “A terrifically auspicious debut.” —Janet Maslin, The New York Times “Smart, timely and powerful . . . A rich examination of America’s treatment of race, and the ways we attempt to discuss and confront it today.” —The Huffington Post The Freeman family--Charles, Laurel, and their daughters, teenage Charlotte and nine-year-old Callie--have been invited to the Toneybee Institute to participate in a research experiment. They will live in an apartment on campus with Charlie, a young chimp abandoned by his mother. The Freemans were selected because they know sign language; they are supposed to teach it to Charlie and welcome him as a member of their family. But when Charlotte discovers the truth about the institute’s history of questionable studies, the secrets of the past invade the present in devious ways. The power of this shattering novel resides in Greenidge’s undeniable storytelling talents. What appears to be a story of mothers and daughters, of sisterhood put to the test, of adolescent love and grown-up misconduct, and of history’s long reach, becomes a provocative and compelling exploration of America’s failure to find a language to talk about race. “A magnificently textured, vital, visceral feat of storytelling . . . [by] a sharp, poignant, extraordinary new voice of American literature.” —Téa Obreht, author of The Tiger’s Wife

Thriving in a New World Economy

Author: Kirk Plangger
Publisher: Springer
ISBN: 9783319241463
Category : Business & Economics
Languages : en
Pages : 0

Book Description
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Impulse Factor

Author: Nick Tasler
Publisher: Simon and Schuster
ISBN: 1439157278
Category : Business & Economics
Languages : en
Pages : 274

Book Description
Packed with riveting examples and controversial research, "The Impulse Factor" provides a clear understanding of why people make the choices they do--and the tools necessary to turn those decisions into something great.