Why Noise Matters

Author: John Stewart
Publisher: Routledge
ISBN: 1134934106
Category : Political Science
Languages : en
Pages : 185

Book Description
Is noise the most neglected green issue of our age? This book argues compellingly that it is, and tells you all you need to know about noise as a social, cultural, environmental and health issue. Across the world, more people are disturbed by noise in their day-today lives than by any other pollutant on Earth. From the shanty towns of Mumbai to the smart boulevards of Paris, noise is a problem. It is damaging people's health, costing billions, and threatening the world's natural sound systems in the same way that climate change is altering its eco-systems. Drawing on evidence from all over the world, this book showcases policies and strategies that have worked to decrease noise pollution, and offers lessons for policymakers and environmental health professionals, campaigners and any individual affected by noise. Written by a renowned noise campaigner and experts in law and health, this book tells you all you need to know about noise as a social, cultural and environmental issue and how we can act to build a more peaceful world.

Noise Matters

Author: R. Haven Wiley
Publisher: Harvard University Press
ISBN: 0674287061
Category : Science
Languages : en
Pages : 517

Book Description
Noise, as we usually think of it, is background sound that interferes with our ability to hear more interesting sounds. In general terms, though, it is anything that interferes with the reception of signals of any sort. It includes extraneous energy in the environment, degradation of signals in transit, and spontaneous random activity in receivers and signalers. Whatever the cause, the consequence of noise is error by receivers, and these errors are the key to understanding how noise shapes the evolution of communication. Noise Matters breaks new ground in the scientific understanding of how communication evolves in the presence of noise. Combining insights of signal detection theory with evidence from decades of his own original research, Haven Wiley explains the profound effects of noise on the evolution of communication. The coevolution of signalers and receivers does not result in ideal, noise-free communication, Wiley finds. Instead, signalers and receivers evolve to a joint equilibrium in which communication is effective but never error-free. Noise is inescapable in the evolution of communication. Wiley’s comprehensive approach considers communication on many different levels of biological organization, from cells to individual organisms, including humans. Social interactions, such as honesty, mate choice, and cooperation, are reassessed in the light of noisy communication. The final sections demonstrate that noise even affects how we think about human language, science, subjectivity, and freedom. Noise Matters thus contributes to understanding the behavior of animals, including ourselves.

Noise Matters

Author: Greg Hainge
Publisher: Bloomsbury Publishing USA
ISBN: 1441152865
Category : Music
Languages : en
Pages : 240

Book Description
Everyone knows what noise is. Or do they? Can we in fact say that one man's noise is another teenager's music? Is noise in fact only an auditory phenomenon or does it extend far beyond this realm? If our common definitions of noise are necessarily subjective and noise is not just unpleasant sound, then it merits a closer look (or listen). Greg Hainge sets out to define noise in this way, to find within it a series of operations common across its multiple manifestations that allow us to apprehend it as something other than a highly subjective term that tells us very little. Examining a wide range of texts, including Sartre's novel Nausea and David Lynch's iconic films Eraserhead and Inland Empire, Hainge investigates some of the Twentieth Century's most infamous noisemongers to suggest that they're not that noisy after all; and it finds true noise in some surprising places. The result is a thrilling and illuminating study of sound and culture.

How Noise Matters to Finance

Author: N. Adriana Knouf
Publisher: U of Minnesota Press
ISBN: 145295321X
Category : Business & Economics
Languages : en
Pages : 60

Book Description
As scores of crises over the past century have shown, the stock market is manipulable and manipulated. The market is composed of human-made machines, which are affected by a lack of predictability more fundamental than the human: the noise of the material world. N. Adriana Knouf draws on historical and contemporary documents to show how noise—sonic, informatic, or otherwise—affects the ways in which financial markets function. How Noise Matters to Finance draws on different forms of financial noise, paying attention to how materiality and the interference of humans and machines causes the meanings of noise to shift over space and time. Forerunners is a thought-in-process series of breakthrough digital works. Written between fresh ideas and finished books, Forerunners draws on scholarly work initiated in notable blogs, social media, conference plenaries, journal articles, and the synergy of academic exchange. This is gray literature publishing: where intense thinking, change, and speculation take place in scholarship.

Noise

Author: Daniel Kahneman
Publisher: Little, Brown
ISBN: 031645138X
Category : Business & Economics
Languages : en
Pages : 429

Book Description
From the Nobel Prize-winning author of Thinking, Fast and Slow and the coauthor of Nudge, a revolutionary exploration of why people make bad judgments and how to make better ones—"a tour de force” (New York Times). Imagine that two doctors in the same city give different diagnoses to identical patients—or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants—or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. Now imagine that the same doctor, the same judge, the same interviewer, or the same customer service agent makes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical. In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. Wherever there is judgment, there is noise. Yet, most of the time, individuals and organizations alike are unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. Packed with original ideas, and offering the same kinds of research-based insights that made Thinking, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment—and what we can do about it.

Make the Noise Go Away

Author: Larry G. Linne
Publisher: iUniverse
ISBN: 1936236745
Category : Business & Economics
Languages : en
Pages : 120

Book Description
Many entrepreneurs embrace the challenge of being their own boss; they desire freedom—both financial and temporal. But, often, the business consumes both time and money and ends up owning the owner. In Make the Noise Go Away, author Larry G. Linne discusses thirteen principles to help business owners reclaim their freedom. Written in parable style, Make the Noise Go Away follows business owner Jim Clancy and second-in-command Brett Giles at Golden Electric Supply. During a weekend retreat at a quiet mountain cabin, the two executives discuss the principles and strategies that make Jim’s noise—all the worries and concerns about his business—go away and allow Brett’s job to be more enjoyable and successful. They talk about important skills and concepts such as maintaining upward communication, setting priorities, practicing effective problem solving, and introducing new ideas. Targeted to both first- and second-in-commands, Make the Noise Go Away provides insights on decision-making skills, methods to protect and nurture great CEO ideas, and strategies for managing the perception of the business by important third parties. With concrete takeaways and tools for implementation, this guide helps clear the way for productivity and success for today’s business executives and their seconds-in-command.

White Noise

Author: Jesse Diamond
Publisher:
ISBN: 9781732124141
Category :
Languages : en
Pages : 80

Book Description
The book's title speaks to many frequencies of equal intensities; the author is also sensitive to the phrase's colloquial association with drowning out the fragmentation and cultural distance permeating the United States today. Many forms of art, including music and photography, offer a platform for commonality; Ralph Gibson's succinct introduction places these two related art forms in context in Diamond's work. Through the high-key light permeating much of his way of seeing, complemented in the extreme by his attention to gestures in the shadows of the night, Diamond fosters a brief connection between the world, himself, and the viewer through each carefully composed frame.

Sound Matters

Author: Nora M. Alter
Publisher: Berghahn Books
ISBN: 9781571814371
Category : Music
Languages : en
Pages : 272

Book Description
Working across established disciplines & methodological divides, these essays investigate the ways in which texts, artists, & performers in all kinds of media have utilized sound materials in order to enforce or complicate dominant notions of German cultural & national identity.

Marketing Above the Noise

Author: Linda J. Popky
Publisher: Routledge
ISBN: 1351861417
Category : Business & Economics
Languages : en
Pages : 248

Book Description
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand: * The critical upfront work needed to really understand customers, markets and unmet needs * The value of consistent, focused messaging * Why empowering employees to effectively represent the brand is so critical * How to thrive in an age of user-generated content and customer driven marketing * Why it's key not to confuse selling with installing The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment. Today's businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd--above the marketing fray. Most organizations don't have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they're not able to integrate every new tactic as it appears and they're not sure how to prioritize all of these options. What's needed is a timeless framework--a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business--not just once, but time and time again.

Your Message Matters

Author: Jonathan Milligan
Publisher: Baker Books
ISBN: 1493427784
Category : Business & Economics
Languages : en
Pages : 272

Book Description
Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters. In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good.