The Tanning of America

Author: Steve Stoute
Publisher: Avery
ISBN: 1592407382
Category : Business & Economics
Languages : en
Pages : 322

Book Description
Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."--

Suntanning in 20th Century America

Author: Kerry Segrave
Publisher: McFarland
ISBN: 0786423943
Category : Social Science
Languages : en
Pages : 216

Book Description
The suntan experienced a profound change in the last century. Considered a mark of the lower class for hundreds of years, tanning became a fad in the early 1920s and remains popular today. The tan, though, was much more than a matter of fashion,enjoying at first a boost from the medical establishment. Opinions ranging from hard science to quackery lauded the suntan as something of a panacea. Near the end of World War II, however, researchers increasingly warned against the hazards of overexposure to the sun, and a large new industry developed--sunscreen. Americans' current paradoxical obsession with the tan developed almost entirely from the conflicting rays of twentieth century thought. This history examines the twentieth century suntan as a social and scientific phenomenon. Beginning with the years 1900-1920, it debunks the myth that changing attitudes toward the tan sprang largely from the world of fashion. Initial pro-tanning medical hype, emerging negative opinions of sunbathing near the middle of the century, the development of sunscreens, the debate over sunscreen efficacy, and the sunless tan are all covered here. Numerous pictures demonstrate changing perceptions of the suntan, displaying advertisements for products that promoted, prevented or healed tans.

Between Lives: An Artist and Her World

Author: Dorothea Tanning
Publisher: W. W. Norton & Company
ISBN: 0393062899
Category : Biography & Autobiography
Languages : en
Pages : 428

Book Description
The life and times of one of our most enchanting artists; a twentieth-century fairy tale, lovingly remembered and luminously told. Fourteen years ago, the artist Dorothea Tanning published Birthday, a collection of reminiscences. Now she has expanded it into a memoir of her journey through the last century as confidant, collaborator, and muse to some of its most inspired minds and personalities: a diverse assemblage that ranges from the fathers of dada and surrealism to Virgil Thompson, George Balanchine, Alberto Giacometti, Dylan Thomas, Truman Capote, Joan Miró, James Merrill, and many more. At its center is the relationship, tenderly rendered, between Tanning and her famed husband, the enigmatic surrealist Max Ernst. Whether recalling the poignant presence of her friend Joseph Cornell or simply marveling at the facades along a Venice canal, "their filmy reflections fluttering in the dirty canal like fragile altar cloths hung out to dry," Tanning's writing is beguiling, wry, and shot through with the same eye for pregnant detail and immanent magic that marks her art.

Truth in Advertising

Author: John Kenney
Publisher: Simon and Schuster
ISBN: 1451675550
Category : Fiction
Languages : en
Pages : 336

Book Description
Struggling with encroaching middle age, advertising agent Finbar Dolan is forced to cancel his Christmas plans to tackle a last-minute assignment, only to learn that his estranged father has taken ill and that his siblings are unwilling to help.

Mission to America

Author: Walter Kirn
Publisher: Anchor
ISBN: 140003101X
Category : Fiction
Languages : en
Pages : 290

Book Description
Mason LaVerle is a young man on a mission–a mission to save his people’s way of life. Mason was raised in a tiny, isolated Montanan sect, the church of the Aboriginal Fulfilled Apostles. But the Apostles face a dwindling membership, so Mason is sent on an outreach operation to bring back converts–specifically brides. As he discovers shopping malls, fast food, and faster women, the forces of faith and the forces of America collide, leading Mason to the brink of missionary madness.

Jekyll Island

Author: Tyler Bagwell
Publisher: Arcadia Publishing
ISBN: 9780738505725
Category : History
Languages : en
Pages : 132

Book Description
Since the 1940s, Jekyll Island has gone through a transformation from an exclusive private club where America's wealthiest families vacationed to a state-owned resort enjoyed by thousands of visitors each year. The changes that came to Jekyll brought both disappointments and triumphs, and involved people from all walks of life--the former employees of the Jekyll Island Club who remained after its closing in 1942, the military servicemen who were stationed on the island in the early 1940s, the legislators divided over the State of Georgia's purchase of the island in 1947, and the tourists who continue to enjoy this coastal community into the twenty-first century. Within these pages, the story of Jekyll's transformation unfolds. Historic photographs of the island, its early residents, and devoted beachcombers recall the early days when the island was accessed only by ferry and when the elite club reopened as a hotel. Included are images of the island's continued development, prompted by the 1950 formation of the Jekyll Island Authority, which remains today as the island's governing entity. Hotels, parks, restaurants, golf courses, and a host of other attractions are featured in this unique retrospective.

The Marathon Don't Stop

Author: Rob Kenner
Publisher: Simon and Schuster
ISBN: 1982140305
Category : Biography & Autobiography
Languages : en
Pages : 464

Book Description
"The first in-depth biography of Nipsey Hussle, the hip hop mogul, artist, and activist whose transformative legacy inspired a generation with his motivational lyrics and visionary business savvy-before he was tragically shot down in the very neighborhood he was dedicated to building up"--

Wordcraft

Author: Alex Frankel
Publisher: Crown Currency
ISBN: 1400051053
Category : Business & Economics
Languages : en
Pages : 255

Book Description
In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how ﬁve major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.” Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people’s behavior. The book is ﬁlled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.

Big Green Purse

Author: Diane Maceachern
Publisher: Penguin
ISBN: 9781583333037
Category : Nature
Languages : en
Pages : 436

Book Description
Read Diane McEachern's posts on the Penguin Blog. Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women. MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book: - targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference; - provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support; - encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and - differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly." Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"

Dorothea Tanning

Author: Victoria Carruthers
Publisher: Lund Humphries Publishers Limited
ISBN: 9781848221741
Category : Art
Languages : en
Pages : 0

Book Description
This is the definitive study of US artist Dorothea Tanning (1910-2012), positioning her as one of the most fascinating and significant creative forces to emerge from the 20th century. It provides a framework within which to consider the range and depth of Tanning's work, well beyond the better-known early surrealist works of the 1940s, and makes connections between her life experiences and thematic preoccupations. Extensively illustrated and featuring unpublished material from interviews which the author conducted with the artist between 2000 and 2009, this book will appeal to the general museum-going public as well as academics, students, curators and collectors.