Author: Mary Cross Publisher: AMACOM/American Management Association ISBN: 9780814458983 Category : Business writing Languages : en Pages : 210
Book Description
Describes aspects of persuasion, tells how to use copywriting techniques in routine business communication, and provides specific tips for business letters, memos, and reports.
Author: Nick Souter Publisher: Sterling Publishing Company ISBN: 9781402748363 Category : Business & Economics Languages : en Pages : 158
Book Description
The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.
Author: Maryann V. Piotrowski Publisher: Harper Collins ISBN: 0062112007 Category : Language Arts & Disciplines Languages : en Pages : 164
Book Description
From persuasive memos to complaint letters, sales letters to executive summaries -- this exceedingly useful guide helps the business worker write clearly and in an appropriate format, style and tone. Numerous examples show how to overcome writer's block, organize messages for maximum impact, achieve an easy-to-read style, find an efficient writing system and much more.
Author: Peter Frederick Publisher: Pearson UK ISBN: 0273746162 Category : Business & Economics Languages : en Pages : 132
Book Description
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
Author: Trish Hall Publisher: Liveright Publishing ISBN: 163149306X Category : Language Arts & Disciplines Languages : en Pages : 224
Book Description
From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.
Author: Patrick Forsyth Publisher: Book Shaker ISBN: 9781781331026 Category : Business & Economics Languages : en Pages : 134
Book Description
"In this straightforward and practical book Patrick Forsyth reveals how to define your message clearly and present it powerfully and persuasively. There are proven easy to apply tips and techniques here that will help you achieve the results you want more easily, more certainly and more often."--Publisher.
Author: Tom Sant Publisher: AMACOM Div American Mgmt Assn ISBN: 081441785X Category : Business & Economics Languages : en Pages : 289
Book Description
Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: * Essential questions for qualifying opportunities * Ways to "power up" cover letters and executive summaries * Advice for overcoming "value paranoia" * Guidelines for incorporating proof into a proposal * Tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming-and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
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Author: Mary Cross
Author: Nick Souter
Author: Tom Sant
Author: Patrick Forsyth
Author: Maryann V. Piotrowski
Author: Peter Frederick
Author: Royce Kay Murcherson
Author: Trish Hall
Author: Patrick Forsyth
Author: Tom Sant