Confessions of the Pricing Man

Author: Hermann Simon
Publisher: Springer
ISBN: 3319204009
Category : Business & Economics
Languages : en
Pages : 231

Book Description
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.

Confessions of an Economic Hit Man

Author: John Perkins
Publisher: Berrett-Koehler Publishers
ISBN: 1576755126
Category : Biography & Autobiography
Languages : en
Pages : 430

Book Description
Perkins, a former chief economist at a Boston strategic-consulting firm, confesses he was an "economic hit man" for 10 years, helping U.S. intelligence agencies and multinationals cajole and blackmail foreign leaders into serving U.S. foreign policy and awarding lucrative contracts to American business.

Confessions of an Advertising Man

Author: David Ogilvy
Publisher:
ISBN: 9781904915379
Category : Advertising
Languages : en
Pages : 0

Book Description
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Power Pricing

Author: Robert J. Doan
Publisher: Simon and Schuster
ISBN: 068483443X
Category : Business & Economics
Languages : en
Pages : 392

Book Description
In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore

The New Confessions of an Economic Hit Man

Author: John Perkins
Publisher: Berrett-Koehler Publishers
ISBN: 1626566755
Category : Biography & Autobiography
Languages : en
Pages : 385

Book Description
Featuring 15 explosive new chapters, this new edition of the New York Times bestseller brings the story of Economic Hit Men up-to-date and, chillingly, home to the U.S.―but it also gives us hope and the tools to fight back. The previous edition of this now-classic book revealed the existence and subversive manipulations of "economic hit men. John Perkins wrote that they are highly paid professionals who cheat countries around the globe out of trillions of dollars. Their tools include fraudulent financial reports, rigged elections, payoffs, extortion, sex, and murder. In Perkins's case the tool was debt-convincing strategically important countries to borrow huge amounts of money for enormous, development projects that served the very rich while driving the country deeper into poverty and debt. And once indebted, these countries could be controlled. In this latest edition, Perkins provides revealing new details about how he and others did their work. But more importantly, in an explosive new section he describes how the EHM tools are being used around the world more widely than ever-even in the U. S. itself. The cancer has metastasized, yet most people still aren't aware of it. Fear and debt drive the EHM system. We are hammered with messages that terrify us into believing that we must pay any price, assume any debt, to stop the enemies who, we are told, lurk at our doorsteps. The EHM system-employing false economics, bribes, surveillance, deception, debt, coups, assassinations, unbridled military power-has become the dominant system of economics, government, and society today. It has created what Perkins calls a Death Economy. But Perkins offers hope: he concludes with dozens of specific, concrete suggestions for actions all of us can take to wrest control of our world away from the economic hit men, and help give birth to a Life Economy.

Confessions of an Innocent Man

Author: David R. Dow
Publisher: Penguin
ISBN: 1524743895
Category : Fiction
Languages : en
Pages : 306

Book Description
“Every person wrongfully convicted of a crime at some point dreams of getting revenge against the system. In Confessions of an Innocent Man, the dream comes true and in a spectacular way.”—John Grisham, New York Times bestselling author of The Reckoning A thrillingly suspenseful debut novel and a fierce howl of rage that questions the true meaning of justice. Rafael Zhettah relishes the simplicity and freedom of his life. He is the owner and head chef of a promising Houston restaurant, a pilot with open access to the boundless Texas horizon, and a bachelor, content with having few personal or material attachments that ground him. Then, lightning strikes. When he finds Tieresse—billionaire, philanthropist, sophisticate, bombshell—sitting at one of his tables, he also finds his soul mate and his life starts again. And just as fast, when she is brutally murdered in their home, when he is convicted of the crime, when he is sentenced to die, it is all ripped away. But for Rafael Zhettah, death row is not the end. It is only the beginning. Now, with his recaptured freedom, he will stop at nothing to deliver justice to those who stole everything from him. This is a heart-stoppingly suspenseful, devastating, page-turning debut novel. A thriller with a relentless grip that wants you to read it in one sitting. David R. Dow has dedicated his life to the fight against capital punishment—to righting the horrific injustices of the death penalty regime in Texas. He delivers the perfect modern parable for exploring our complex, uneasy relationships with punishment and reparation in a terribly unjust world.

Price Management

Author: Hermann Simon
Publisher: Springer
ISBN: 3319994565
Category : Business & Economics
Languages : en
Pages : 569

Book Description
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)

Confessions of a Medicine Man

Author: Alfred I. Tauber
Publisher: MIT Press
ISBN: 9780262700726
Category : Medical
Languages : en
Pages : 188

Book Description
This book probes the ethical structure of contemporary medicine in an argument accessible to lay readers, healthcare professionals, and ethicists alike.

Confessions of a Single Man

Author: Peter Anthony
Publisher: AuthorHouse
ISBN: 1504982894
Category : Family & Relationships
Languages : en
Pages : 158

Book Description
Confessions of a Single Man is an inspiring exploration of life through the lens and experiences of author Peter Anthony. In this book, the author eloquently shares his deepest secrets, biggest fears, and triumphs through poetry and prose. What is it really like to be a single man in the twenty-first century? This book answers that essential question for both men and women. For those who have failed at the game of love or succeeded, there is a lesson to take away with each page. Peter Anthonys hope is that through his confessions, readers will not only learn but understand that the greatest glory comes from truth. Finding strength in his vulnerability, the author shares his lifes beautiful struggle of anger, pain, loss, love, and rebirth with delicate writings for all to experience a soul-filled world hidden from within. Anthonys words of simplicity will make you rethink, reconnect, revise, regain, and remember that there is a life of greatness waiting to be captured, beginning by being true to yourself.

Confessions of a Left-Handed Man

Author: Peter Selgin
Publisher: University of Iowa Press
ISBN: 1609380568
Category : Biography & Autobiography
Languages : en
Pages : 209

Book Description
Peter Selgin was cursed/blessed with an unusual childhood. The son of Italian immigrants—his father an electronics inventor and a mother so good looking UPS drivers swerved off their routes to see her—Selgin spent his formative years scrambling among the hat factory ruins of a small Connecticut town, visiting doting—and dotty—relatives in the “old world,” watching mental giants clash at Mensa gatherings, enduring Pavlovian training sessions with a grandmother bent on “curing” his left-handedness, and competing savagely with his right-handed twin. It’s no surprise, then, that Selgin went on from these peculiar beginnings to do . . . well, nearly everything. Confessions of a Left-Handed Man is a bold, unblushing journey down roads less traveled. Whether recounting his work driving a furniture delivery truck, his years as a caricaturist, his obsession with the Titanic that compelled him to complete seventy-five paintings of the ship(in sinking and nonsinking poses), or his daily life as a writer, from start to finish readers are treated to a vividly detailed, sometimes hilarious, often moving, but always memorable life. In this modern-day picaresque, Selgin narrates an artist’s journey from unconventional roots through gritty experience to artistic achievement. With an elegant narrative voice that is, by turns, frank, witty, and acid-tongued, Selgin confronts his past while coming to terms with approaching middle age, reaching self-understanding tempered by reflection, regret, and a sharply self-deprecating sense of humor.