Content is Currency

Author: Jon Wuebben
Publisher: Nicholas Brealey
ISBN: 1857889908
Category : Business & Economics
Languages : en
Pages : 352

Book Description
New strategies in SEO and SMM to help grow your business In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. You will learn: - What types of content best suit your specific business, market, and industry - How key content tactics influence search engine rankings and sales conversion - How to leverage social media to connect with your target market - How to merge the many elements of your webs presence. Don't lose your target audience to the millions of online search results, or allow them to click away because your content doesn't engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

The Future of Money

Author: Eswar S. Prasad
Publisher: Harvard University Press
ISBN: 0674258444
Category : Business & Economics
Languages : en
Pages : 497

Book Description
A cutting-edge look at how accelerating financial change, from the end of cash to the rise of cryptocurrencies, will transform economies for better and worse. We think weÕve seen financial innovation. We bank from laptops and buy coffee with the wave of a phone. But these are minor miracles compared with the dizzying experiments now underway around the globe, as businesses and governments alike embrace the possibilities of new financial technologies. As Eswar Prasad explains, the world of finance is at the threshold of major disruption that will affect corporations, bankers, states, and indeed all of us. The transformation of money will fundamentally rewrite how ordinary people live. Above all, Prasad foresees the end of physical cash. The driving force wonÕt be phones or credit cards but rather central banks, spurred by the emergence of cryptocurrencies to develop their own, more stable digital currencies. Meanwhile, cryptocurrencies themselves will evolve unpredictably as global corporations like Facebook and Amazon join the game. The changes will be accompanied by snowballing innovations that are reshaping finance and have already begun to revolutionize how we invest, trade, insure, and manage risk. Prasad shows how these and other changes will redefine the very concept of money, unbundling its traditional functions as a unit of account, medium of exchange, and store of value. The promise lies in greater efficiency and flexibility, increased sensitivity to the needs of diverse consumers, and improved market access for the unbanked. The risk is instability, lack of accountability, and erosion of privacy. A lucid, visionary work, The Future of Money shows how to maximize the best and guard against the worst of what is to come.

Handbook of Digital Currency

Author:
Publisher: Academic Press
ISBN: 0128023511
Category : Business & Economics
Languages : en
Pages : 613

Book Description
Incorporating currencies, payment methods, and protocols that computers use to talk to each other, digital currencies are poised to grow in use and importance. The Handbook of Digital Currency gives readers a way to learn about subjects outside their specialties and provides authoritative background and tools for those whose primary source of information is journal articles. Taking a cross-country perspective, its comprehensive view of the field includes history, technicality, IT, finance, economics, legal, tax and regulatory environment. For those who come from different backgrounds with different questions in mind, The Handbook of Digital Currency is an essential starting point. Discusses all major strategies and tactics associated with digital currencies, their uses, and their regulations Presents future scenarios for the growth of digital currencies Written for regulators, crime prevention units, tax authorities, entrepreneurs, micro-financiers, micro-payment businesses, cryptography experts, software developers, venture capitalists, hedge fund managers, hardware manufacturers, credit card providers, money changers, remittance service providers, exchanges, and academics Winner of the 2015 "Outstanding Business Reference Source" by the Reference and User Services Association (RUSA)

Inside the Currency Market

Author: Brian Twomey
Publisher: John Wiley & Sons
ISBN: 1118149351
Category : Business & Economics
Languages : en
Pages : 336

Book Description
A complete resource to trading today's currency market Currency movements are impacted by a variety of factors, including interest rates, trade balances, inflation levels, monetary and fiscal policies, and the political climate. Traders use both fundamental data and a variety of technical tools to trade within this market. Inside the Currency Market describes both the underlying dynamics that drive this market and the strategies that can help you capture consistent profits in it. Page by page, this reliable guide skillfully discusses the structure of the market, its roles in the global economy, the forces that drive currency values, trading strategies, and tactics. It also offers a detailed understanding of how global financial flows, derivatives, and other markets such as oil and gold impact currencies. Along the way, author and professor Brian Twomey provides information on gathering and analyzing global financial data so that traders can gain a "big-picture" perspective when attempting to identify trades. Explains virtually every element of the market and can function as a desk reference that puts everyday events into context for traders Fundamentally driven trades based on interest rate differentials and trade imbalances are discussed, as well as technical trades involving chart patterns, trends, and trading ranges Each chapter contains questions and answers to help readers master the material The currency market continues to generate interest and attract new retail traders due to the many opportunities available within it. This book will show you how to successfully operate within this arena by making the most informed trading decisions possible.

Noise Trading, Central Bank Interventions, and the Informational Content of Foreign Currency Options

Author: Christian Pierdzioch
Publisher: Springer Science & Business Media
ISBN: 9783540427452
Category : Business & Economics
Languages : en
Pages : 232

Book Description
A flexible instrument to insure against adverse exchange rate movements are options on foreign currency. Often a relatively simple foreign currency option valuation model is used to address issues related to the pricing and hedging of such options. The results of many empirical studies document that real-world foreign currency option premia deviate from those predicted by the baseline model. In the first part of the book, it is shown that a noise trader model can help to explain the observed mispricing of the baseline foreign currency option pricing model. In the second part of the book, it is studied how policymakers can exploit the pricing errors of the baseline model. In particular, it is examined how option pricing theory can be applied to assess the effectiveness of central bank interventions in the foreign exchange market. To this end, a model is constructed to analyze the effectiveness of the interventions conducted by the Deutsche Bundesbank during the Louvre period.

Design Currency

Author: Jenn Visocky O'Grady
Publisher: Pearson Education
ISBN: 0321844920
Category : Art
Languages : en
Pages : 241

Book Description
The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O'Grady show designers how to understand and speak about the value of their design work in terms that their business partners will both understand and respect. A veritable survival guide for designers, Design Currency will empower designers to do their jobs with less pushback on design decisions, enable designers to get involved earlier in the creation process, make it easier for them to justify their fees, and possibly keep their jobs from being out-sourced or even crowd-sourced.

Junkyard Wisdom

Author: Roy Goble
Publisher: Deep River Books LLC
ISBN: 9781940269979
Category : Christian life
Languages : en
Pages : 0

Book Description
"Most of us live a life of unprecedented abundance. No matter what our income level, walls of security and distraction inevitably insulate us from the poor or anyone else who might threaten our comfortable life. Yet despite our trappings of wealth--or perhaps because of them--we continue to experience a spiritual hunger for something deeper and more meaningful. In a surprising solution to that hunger, Jesus invites us to utilize our wealth and our talents to create Kingdom relationships, beginning right in our own communities. To tear down the walls, bother literal and cultural, separating God's children in our neighborhoods and across the globe. To experience a life of joy and fulfillment. In Junkyard Wisdom, Roy Goble shares what's waiting for us on the other side of complacency: an abundant future we can only reach together."--Back cover.

Gaining Currency

Author: Eswar Prasad
Publisher: Oxford University Press
ISBN: 0190631058
Category : Business & Economics
Languages : en
Pages : 345

Book Description
China's currency, the renminbi, has taken the world by storm. This book documents the renminbi's impressive rise to global prominence in a short period but also shows how much further it has to go before becoming a major international currency. The hype about its inevitable ascendance to global dominance is overblown.

Currency Conflict and Trade Policy

Author: C. Fred Bergsten
Publisher: Columbia University Press
ISBN: 0881327255
Category : Business & Economics
Languages : en
Pages : 392

Book Description
Conflicts over currency valuations are a recurrent feature of the modern global economy. To strengthen their international competitiveness, many countries resort to buying foreign currencies to make their exports cheaper and their imports more expensive. In the first decade of the 21st century, for example, China's currency manipulation practices were so flagrant that they produced a backlash in the United States and other trading partners, prompting threats of retaliation. How damaging is the practice of currency manipulation—and how extensive is the problem? This book by C. Fred Bergsten and Joseph E. Gagnon—two leading experts on trade, investment, and the effects of currency manipulation—traces the history, causes, and effects of currency manipulation and analyzes a range of policy responses that the United States could adopt. The book is an indispensable guide to a complex and serious problem and what might be done to solve it.

The Accountant

Author:
Publisher:
ISBN:
Category : Accounting
Languages : en
Pages : 1040

Book Description