Run with Foxes

Author: Paul Dervan
Publisher: Harriman House Limited
ISBN: 085719772X
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn't. He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale. Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.

A Black Fox Running

Author: Brian Carter
Publisher: Bloomsbury Publishing
ISBN: 140889615X
Category : Fiction
Languages : en
Pages : 375

Book Description
A beautiful lost classic of nature writing which sits alongside Tarka the Otter, Watership Down, War Horse and The Story of a Red Deer This is the story of Wulfgar, the dark-furred fox of Dartmoor, and of his nemesis, Scoble the trapper, in the seasons leading up to the pitiless winter of 1947. As breathtaking in its descriptions of the natural world as it is perceptive its portrayal of damaged humanity, it is both a portrait of place and a gripping story of survival. Uniquely straddling the worlds of animals and men, Brian Carter's A Black Fox Running is a masterpiece: lyrical, unforgiving and unforgettable.

Foxes in the Henhouse

Author: Steve Jarding
Publisher: Simon and Schuster
ISBN: 0743288939
Category : Political Science
Languages : en
Pages : 336

Book Description
Like a newly discovered treasure map offering a path to buried riches, Foxes in the Henhouse is a hard-hitting political blueprint for how the Democrats can win again in the South and rural America. The authors document the Republicans' rise in the South and Midwest, expose the hypocrisy that marked their ascent, and offer a take-no-prisoners plan to kick them out. The authors know of what they speak. "Rural strategists" Steve Jarding and Dave "Mudcat" Saunders are famous for securing Democratic victories in places they shouldn't have -- most notably in Mark Warner's successful run for governor of Virginia, a campaign that wasn't afraid to use bluegrass concerts and NASCAR to get the message out. When George W. Bush swept the South clean in 2004, it was the final insult to Jarding and Saunders, two self-proclaimed "bubbas" on a mission to convince their fellow southerners and rural Americans that the GOP's claim of representing "values," patriotism, the sportsmen, and fiscal conservatism is a disastrous farce. In addition to exposing the lies behind the gradual Republican invasion of the hinterland that began in the 1960s, they offer some surprisingly simple strategies for Democrats to capture each of these issues. Among other things, Jarding and Saunders urge Democrats to • Quit turning their noses up at the culture of rural America and talk to people where they live • Learn how to count when going after votes • Show some passion and retaliate when Republicans assassinate their characters Packed with meticulous and shocking research findings; blunt, laugh-out-loud language; and merciless assaults on George W. Bush, Tom DeLay, Bill O'Reilly, and plenty of other right-wing charlatans, Foxes in the Henhouse is a must-read and will be one of the most talked-about books of the year and for election cycles to come.

Run with the Wind

Author: Tom McCaughren
Publisher: The O'Brien Press
ISBN: 184717857X
Category : Young Adult Fiction
Languages : en
Pages : 146

Book Description
The multi-award-winning 'Run With the Wind' series 'Don't forget', said the old fox, 'if danger threatens, run with the wind ...' In the Land of Sinna, Black Tip, Vickey, Old Sage Brush, Fang, Hop-along and the rest of the foxes living around Beech Paw are in trouble. They are being hunted, trapped and harried and have no choice but to set out in search of the secret of survival. As they journey through countryside and city, facing many dangers along the way, they find new friendships and rediscover what it means to be 'as cunning as a fox'. 'Entertainment and suspense at it's very best, it is the Watership Down of the fox world.' The Irish Times 'A wildlife winner for all ages.' The Sunday Independent Back in print, one of the most popular Irish wildlife stories of all time

Little Foxes

Author: Michael Morpurgo
Publisher: HarperCollins UK
ISBN: 1780311761
Category : Juvenile Fiction
Languages : en
Pages : 92

Book Description
A spellbinding animal story from War Horse author and former Children's Laureate, Michael Morpurgo.

How to Tame a Fox (and Build a Dog)

Author: Lee Alan Dugatkin
Publisher: University of Chicago Press
ISBN: 022659971X
Category : History
Languages : en
Pages : 237

Book Description
Tucked away in Siberia, there are furry, four-legged creatures with wagging tails and floppy ears that are as docile and friendly as any lapdog. But, despite appearances, these are not dogs—they are foxes. They are the result of the most astonishing experiment in breeding ever undertaken—imagine speeding up thousands of years of evolution into a few decades. In 1959, biologists Dmitri Belyaev and Lyudmila Trut set out to do just that, by starting with a few dozen silver foxes from fox farms in the USSR and attempting to recreate the evolution of wolves into dogs in real time in order to witness the process of domestication. This is the extraordinary, untold story of this remarkable undertaking. Most accounts of the natural evolution of wolves place it over a span of about 15,000 years, but within a decade, Belyaev and Trut’s fox breeding experiments had resulted in puppy-like foxes with floppy ears, piebald spots, and curly tails. Along with these physical changes came genetic and behavioral changes, as well. The foxes were bred using selection criteria for tameness, and with each generation, they became increasingly interested in human companionship. Trut has been there the whole time, and has been the lead scientist on this work since Belyaev’s death in 1985, and with Lee Dugatkin, biologist and science writer, she tells the story of the adventure, science, politics, and love behind it all. In How to Tame a Fox, Dugatkin and Trut take us inside this path-breaking experiment in the midst of the brutal winters of Siberia to reveal how scientific history is made and continues to be made today. To date, fifty-six generations of foxes have been domesticated, and we continue to learn significant lessons from them about the genetic and behavioral evolution of domesticated animals. How to Tame a Fox offers an incredible tale of scientists at work, while also celebrating the deep attachments that have brought humans and animals together throughout time.

Red Fox Running

Author: Eve Bunting
Publisher: Sandpiper
ISBN: 9780395797235
Category : Animals
Languages : en
Pages : 34

Book Description
Rhyming text follows the experiences of a red fox as it searches across a wintery landscape for food.

Run to Earth

Author: Tom McCaughren
Publisher: Wolfhound Press (IE)
ISBN: 9780863279355
Category : Foxes
Languages : en
Pages : 167

Book Description
To protect their new cubs, the foxes band together to stop the construction of a dam which would flood their homeland, the Irish valley of Glensinna. Sequel to "Run with the Wind."

The Wonderling

Author: Mira Bartok
Publisher: Candlewick Press
ISBN: 0763698598
Category : Juvenile Fiction
Languages : en
Pages : 465

Book Description
In this extraordinary debut novel with its deft nod to Dickensian heroes and rogues, Mira Bartók tells the story of Arthur, a shy, fox-like foundling with only one ear and a desperate desire to belong, as he seeks his destiny. Have you been unexpectedly burdened by a recently orphaned or unclaimed creature? Worry not! We have just the solution for you! Welcome to the Home for Wayward and Misbegotten Creatures, an institution run by evil Miss Carbunkle, a cunning villainess who believes her terrified young charges exist only to serve and suffer. Part animal and part human, the groundlings toil in classroom and factory, forbidden to enjoy anything regular children have, most particularly singing and music. For the Wonderling, an innocent-hearted, one-eared, fox-like eleven-year-old with only a number rather than a proper name — a 13 etched on a medallion around his neck — it is the only home he has ever known. But unexpected courage leads him to acquire the loyalty of a young bird groundling named Trinket, who gives the Home’s loneliest inhabitant two incredible gifts: a real name — Arthur, like the good king in the old stories — and a best friend. Using Trinket’s ingenious invention, the pair escape over the wall and embark on an adventure that will take them out into the wider world and ultimately down the path of sweet Arthur’s true destiny. Richly imagined, with shimmering language, steampunk motifs, and gripping, magical plot twists, this high adventure fantasy is the debut novel of award-winning memoirist Mira Bartók and has already been put into development for a major motion picture.

Flying Foxes Are Not Foxes!

Author: Jamie Honders
Publisher: Gareth Stevens Publishing LLLP
ISBN: 1482407841
Category : Juvenile Nonfiction
Languages : en
Pages : 26

Book Description
Flying foxes aren’t really foxes—they’re bats. Compared to many kinds of bats, flying foxes can look like giants. Some can have a 6-foot wingspan! Inside this volume, vibrant photographs of these awesome animals allow readers to get up close and personal with flying foxes in the wild. Readers will be delighted to learn about the different kinds of flying foxes, where they live, what they eat, and much more.