Story Driven

Author: Bernadette Jiwa
Publisher:
ISBN: 9780994432810
Category : Competition
Languages : en
Pages : 181

Book Description
"Every one of us-- regardless of where we were born, how we were brought up, how many setbacks we've endured or privileges we've been afforded-- has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers--the ones we respect, admire and try to emulate--choose an alternative path to success. They have a powerful sense of identity. They don't worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead. Whether you're an individual or you're representing an organisation or a movement, a city or a country, 'Story Driven' gives you a framework to help you consistently articulate, live and lead with your story. This book is about how to stop competing and start succeeding by being who you are, so you can do work you're proud of and create the future you want to see"--Page 4 of cover.

Storynomics

Author: Robert McKee
Publisher: Twelve
ISBN: 1455541974
Category : Business & Economics
Languages : en
Pages : 211

Book Description
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.

The Customer-Driven Culture: A Microsoft Story

Author: Travis Lowdermilk
Publisher: O'Reilly Media
ISBN: 1492058688
Category : Business & Economics
Languages : en
Pages : 211

Book Description
If you’re striving to make products and services that your customers will love, then you’ll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed, employees move to safeguard their expertise, and customer data creates polarization and infighting between teams. All of these challenges widen the distance between the people who make your products and the customers who use them. To meet today’s challenges, companies need to do more than build processes for customer-driven products. They need to create a customer-driven culture. With the help of his friend and mentor Monty Hammontree, Travis Lowdermilk takes readers through the cultural transformation of the Developer Division at Microsoft. This book shows readers how to "hack" their culture and reduce the distance between them and their customers’ needs. It’s a uniquely personal story that’s told amidst a cultural revolution at one of the largest software companies in the world. This story acts as your guide. You’ll learn how to: Establish a Common Language: Help employees change their thinking and actions Build Bridges, Not Walls: Treat product building as a team sport Encourage Learning Versus Knowing: Help your team understand their customers Build Leaders That Build Your Culture: Showcase star employees to inspire others Meet Teams Where They Are: Make it easy for teams to to adopt vital behavior changes Make Data Relatable: Move beyond numbers and focus on empathizing with customers

Driven

Author: Vijay Lokapally
Publisher: Bloomsbury Publishing
ISBN: 9356407851
Category : Sports & Recreation
Languages : en
Pages : 261

Book Description
Virat Kohli, the undisputed monarch of the cricket world today, is no stranger to loss. His biggest support both on and off the field-his father Prem Kohli-succumbed to a cerebral stroke when Virat was only 18 years old. In a fitting tribute that would've made his father proud, Virat returned to the field to continue an innings just a few hours after his father passed away. In Driven, Vijay Lokapally recounts happier times in the journey of Virat's rapid rise to international stardom-an account punctuated with little-known stories from fellow players, coaches, and intimates. Virat is already the recipient of countless accolades including the Arjuna Award, the Padma Shri, India's highest sporting honour-Major Dhyan Chand Khel Ratna, the title of BCCI's 'International Cricketer of the Year' as well as the ICC's 'ODI Cricketer of the Decade'. But for him, it's not about the fame or the money, or the roar of the crowds. Few know of his altruistic nature and his dedication to numerous charities for underprivileged children. What has not escaped the public eye though, is how this wizard of the willow wears his heavy mantle with such insouciant ease. In this revised and updated World Cup edition, readers can now delve deeper into Virat Kohli's cricketing journey with two new chapters, including one dedicated to his performance in the World Cups. Additionally, this edition features new images that offer a visual insight into his career, and an entertaining statistics section that provides fascinating cricketing statistics and records.

Data-Driven Storytelling

Author: Nathalie Henry Riche
Publisher: CRC Press
ISBN: 1315281554
Category : Computers
Languages : en
Pages : 376

Book Description
This book presents an accessible introduction to data-driven storytelling. Resulting from unique discussions between data visualization researchers and data journalists, it offers an integrated definition of the topic, presents vivid examples and patterns for data storytelling, and calls out key challenges and new opportunities for researchers and practitioners.

Summary of Bernadette Jiwa's Story Driven

Author: Everest Media,
Publisher: Everest Media LLC
ISBN: 1669372340
Category : Business & Economics
Languages : en
Pages : 42

Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 Every business is driven by one of two philosophies: competition-driven or story-driven. The competition-driven company is reactive to the marketplace and prioritises beating its competitors and racking up profits. The people who lead competition-driven organisations seek to dominate the market and maximise shareholder value. #2 The story-driven company is responsive to customers and prioritises having a clear sense of purpose and identity. It makes little reference to the competition and is intent on creating an impact. The people who work there derive a deep sense of meaning from their work because they know their company exists to do more than simply make a profit. #3 The secret to building a great company is to not try to matter by winning. You can choose to create a career or a company that enables you to do work you’re proud of, and that prospers in the service of others.

Driven

Author: Marcello Di Cintio
Publisher: Biblioasis
ISBN: 1771963859
Category : Social Science
Languages : en
Pages : 271

Book Description
Shortlisted for the Bressani Literary Prize • A Globe and Mail Book of the Year • A CBC Books Best Canadian Nonfiction of 2021 In conversations with drivers ranging from veterans of foreign wars to Indigenous women protecting one another, Di Cintio explores the borderland of the North American taxi. “The taxi,” writes Marcello Di Cintio, “is a border.” Occupying the space between public and private, a cab brings together people who might otherwise never have met—yet most of us sit in the back and stare at our phones. Nowhere else do people occupy such intimate quarters and share so little. In a series of interviews with drivers, their backgrounds ranging from the Iraqi National Guard, to the Westboro Baptist Church, to an arranged marriage that left one woman stranded in a foreign country with nothing but a suitcase, Driven seeks out those missed conversations, revealing the unknown stories that surround us. Travelling across borders of all kinds, from battlefields and occupied lands to midnight fares and Tim Hortons parking lots, Di Cintio chronicles the many journeys each driver made merely for the privilege to turn on their rooflight. Yet these lives aren’t defined by tragedy or frustration but by ingenuity and generosity, hope and indomitable hard work. From night school and sixteen-hour shifts to schemes for athletic careers and the secret Shakespeare of Dylan’s lyrics, Di Cintio’s subjects share the passions and triumphs that drive them. Like the people encountered in its pages, Driven is an unexpected delight, and that most wondrous of all things: a book that will change the way you see the world around you. A paean to the power of personality and perseverance, it’s a compassionate and joyful tribute to the men and women who take us where we want to go.

Storytelling with Data

Author: Cole Nussbaumer Knaflic
Publisher: John Wiley & Sons
ISBN: 1119002265
Category : Mathematics
Languages : en
Pages : 284

Book Description
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Story-Based Inquiry: A Manual for Investigative Journalists

Author: Mark Lee Hunter
Publisher: UNESCO
ISBN: 9231041894
Category : Investigative reporting
Languages : en
Pages : 89

Book Description
"Investigative Journalism means the unveiling of matters that are concealed either deliberately by someone in a position of power, or accidentally, behind a chaotic mass of facts and circumstances - and the analysis and exposure of all relevant facts to the public. In this way investigative journalism crucially contributes to freedom of expression and freedom of information, which are at the heart of UNESCO's mandate. The role media can play as a watchdog is indispensable for democracy and it is for this reason that UNESCO fully supports initiatives to strengthen investigative journalism throughout the world. I believe this publication makes a significant contribution to promoting investigative journalism and I hope it will be a valuable resource for journalists and media professionals, as well as for journalism trainers and educators." -- Jānis Kārklinš, Assistant Director-General for Communication and Information, UNESCO, Preface, page 1.

Fueled

Author: K Bromberg
Publisher:
ISBN: 9781942832911
Category : Fiction
Languages : en
Pages : 0

Book Description
What happens when the one person you never expected suddenly happens to be the one you'll fight the hardest to keep? Colton stole my heart. He wasn't supposed to, and I sure as hell didn't want him to, but he crashed into my life, ignited feelings within me that I thought had died forever, and fueled a passion that I never knew could exist. Rylee fell out of that damn storage closet and into my life. Now I don't think I'll ever be the same. She's seen glimpses of the darkness within me, and yet she's still here. Still fighting for me. She is without a doubt the saint, and I am most definitely the sinner. How is it the one thing neither of us wanted-neither of us anticipated that fateful night-has us fighting so hard to keep? He steals my breath, stops my heart, and brings me back to life again all in a split second of time. But how can I love a man who won't let me in? Who continually pushes me away to prevent me from seeing the damaged secrets in his past? My heart has fallen, but patience and forgiveness can only go so far. How can I desire a woman who unnerves me, defies me, and forces me to see that in the deep, black abyss of my soul there's someone worthy of her love? A place and person I swore I'd never be again. Her selfless heart and sexy body deserve so much more than I'll ever be capable of giving her. I know I can't be what she needs, so why can't I just let her go? We are driven by need and fueled with desire, but is that enough for us to crash into love?