Strategic Narratives

Strategic Narratives PDF Author: Alister Miskimmon
Publisher: Routledge
ISBN: 1317975197
Category : Political Science
Languages : en
Pages : 190

Book Description
Communication is central to how we understand international affairs. Political leaders, diplomats, and citizens recognize that communication shapes global politics. This has only been amplified in a new media environment characterized by Internet access to information, social media, and the transformation of who can communicate and how. Soft power, public diplomacy 2.0, network power – scholars and policymakers are concerned with understanding what is happening. This book is the first to develop a systematic framework to understand how political actors seek to shape order through narrative projection in this new environment. To explain the changing world order – the rise of the BRICS, the dilemmas of climate change, poverty and terrorism, the intractability of conflict – the authors explore how actors form and project narratives and how third parties interpret and interact with these narratives. The concept of strategic narrative draws together the most salient of international relations concepts, including the links between power and ideas; international and domestic; and state and non-state actors. The book is anchored around four themes: order, actors, uncertainty, and contestation. Through these, Strategic Narratives shows both the possibilities and the limits of communication and power, and makes an important contribution to theorizing and studying empirically contemporary international relations. International Studies Association: International Communication Best Book Award

Forging the World

Forging the World PDF Author: Alister Miskimmon
Publisher: University of Michigan Press
ISBN: 0472037048
Category : Language Arts & Disciplines
Languages : en
Pages : 353

Book Description
Showcases a range of empirical studies that highlight the potential, inclusivity, and durability of the strategic narrative approach to International Relations

Strategic Narratives, Public Opinion and War

Strategic Narratives, Public Opinion and War PDF Author: Beatrice De Graaf
Publisher: Routledge
ISBN: 131767328X
Category : Political Science
Languages : en
Pages : 409

Book Description
This volume explores the way governments endeavoured to build and maintain public support for the war in Afghanistan, combining new insights on the effects of strategic narratives with an exhaustive series of case studies. In contemporary wars, with public opinion impacting heavily on outcomes, strategic narratives provide a grid for interpreting the why, what and how of the conflict. This book asks how public support for the deployment of military troops to Afghanistan was garnered, sustained or lost in thirteen contributing nations. Public attitudes in the US, Canada, Australia and Europe towards the use of military force were greatly shaped by the cohesiveness and content of the strategic narratives employed by national policy-makers. Assessing the ability of countries to craft a successful strategic narrative, the book addresses the following key areas: 1) how governments employ strategic narratives to gain public support; 2) how strategic narratives develop during the course of the conflict; 3) how these narratives are disseminated, framed and perceived through various media outlets; 4) how domestic audiences respond to strategic narratives; 5) how this interplay is conditioned by both events on the ground, in Afghanistan, and by structural elements of the domestic political systems. This book will be of much interest to students of international intervention, foreign policy, political communication, international security, strategic studies and IR in general.

Strategic Conspiracy Narratives

Strategic Conspiracy Narratives PDF Author: Mari-Liis Madisson
Publisher: Routledge
ISBN: 0429670443
Category : Political Science
Languages : en
Pages : 237

Book Description
Strategic Conspiracy Narratives proposes an innovative semiotic perspective for analysing how contemporary conspiracy theories are used for shaping interpretation paths and identities of a targeted audience. Conspiracy theories play a significant role in the viral spread of misinformation that has an impact on the formation of public opinion about certain topics. They allow the connecting of different events that have taken place in various times and places and involve several actors that seem incompatible to bystanders. This book focuses on strategic-function conspiracy narratives in the context of (social) media and information conflict. It explicates the strategic devices in how conspiracy theories can be used to evoke a hermeneutics of suspicion – a permanent scepticism and questioning of so-called mainstream media channels and dominant public authorities, delegitimisation of political opponents, and the ongoing search for hidden clues and coverups. The success of strategic dissemination of conspiracy narratives depends on the cultural context, specifics of the targeted audience and the semiotic construction of the message. This book proposes an innovative semiotic perspective for analysing contemporary strategic communication. The authors develop a theoretical framework that is based on semiotics of culture, the notions of strategic narrative and transmedia storytelling. This book is targeted to specialists and graduate students working on social theory, semiotics, journalism, strategic communication, social media and contemporary social problems in general.

Narrative and the Making of US National Security

Narrative and the Making of US National Security PDF Author: Ronald R. Krebs
Publisher: Cambridge University Press
ISBN: 1107103959
Category : History
Languages : en
Pages : 413

Book Description
This book shows how dominant narratives have shaped the national security policies of the United States.

Strategic Narratives, Public Opinion and War

Strategic Narratives, Public Opinion and War PDF Author: Beatrice De Graaf
Publisher: Routledge
ISBN: 1317673271
Category : Political Science
Languages : en
Pages : 407

Book Description
This volume explores the way governments endeavoured to build and maintain public support for the war in Afghanistan, combining new insights on the effects of strategic narratives with an exhaustive series of case studies. In contemporary wars, with public opinion impacting heavily on outcomes, strategic narratives provide a grid for interpreting the why, what and how of the conflict. This book asks how public support for the deployment of military troops to Afghanistan was garnered, sustained or lost in thirteen contributing nations. Public attitudes in the US, Canada, Australia and Europe towards the use of military force were greatly shaped by the cohesiveness and content of the strategic narratives employed by national policy-makers. Assessing the ability of countries to craft a successful strategic narrative, the book addresses the following key areas: 1) how governments employ strategic narratives to gain public support; 2) how strategic narratives develop during the course of the conflict; 3) how these narratives are disseminated, framed and perceived through various media outlets; 4) how domestic audiences respond to strategic narratives; 5) how this interplay is conditioned by both events on the ground, in Afghanistan, and by structural elements of the domestic political systems. This book will be of much interest to students of international intervention, foreign policy, political communication, international security, strategic studies and IR in general.

Strategic Narratives, Ontological Security and Global Policy

Strategic Narratives, Ontological Security and Global Policy PDF Author: Thomas Colley
Publisher: Springer Nature
ISBN: 3031008529
Category : Political Science
Languages : en
Pages : 363

Book Description
Strategic Narratives, Ontological Security and Global Policy provides a pathbreaking account of why some states successfully convince others to join their policy initiatives, and why others fail. Examining China’s Belt and Road Initiative and COVID-19, Thomas Colley and Carolijn van Noort argue that strategic narratives can help persuade states to join global policy initiatives if they convincingly promise audiences material gain while avoiding undermining their ontological security. They make their case by analysing eight diverse countries: India, Italy, Kazakhstan, Mexico, the Maldives, the Netherlands, the UK and the USA. Theoretically novel and global in scope, this book provides a compelling explanation of how strategic narratives can help achieve the global policy coordination needed to confront vital challenges in contemporary international relations. The proposed strategic narrative buy-in framework is applicable to many global policy issues, be it promoting trade and infrastructure projects, mitigating climate change or managing pandemics.

Creating Signature Stories

Creating Signature Stories PDF Author: David Aaker
Publisher: Morgan James Publishing
ISBN: 168350612X
Category : Business & Economics
Languages : en
Pages : 157

Book Description
“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

Global Media and Strategic Narratives of Contested Democracy

Global Media and Strategic Narratives of Contested Democracy PDF Author: Robert S. Hinck
Publisher: Routledge
ISBN: 1000005283
Category : Political Science
Languages : en
Pages : 155

Book Description
In order to better understand how the world viewed the US 2016 presidential election, the issues that mattered around the world, and how nations made sense of how their media systems constructed presentations of the presidential election, Robert S. Hinck, Skye C. Cooley, and Randolph Kluver examine global news narratives during the campaign and immediately afterwards. Analyzing 1,578 news stories from 62 sources within three regional media ecologies in China, Russia, and the Middle East, Hinck, Cooley, and Kluver demonstrate how the US election was incorporated into narrative constructions of the global order. They establish that the narratives told about the US election through national and regional media provide insights into how foreign nations construct US democracy, and reflect local understandings regarding the issues, and impacts, of US policy towards those nations. Avoiding jargon-laden prose, Global Media and Strategic Narratives of Contested Democracy is as accessible as it is wide-ranging. Its empirical detail will expand readers’ understanding of soft power as narrative articulations of foreign nation’s policies, values, and beliefs within localized media systems. Communication/media studies students, as well as political scientists whose studies includes media and global politics, will welcome its publication.
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