Author: Randy Farmer
Publisher: "O'Reilly Media, Inc."
ISBN: 1449388698
Category : Computers
Languages : en
Pages : 340
Book Description
What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. This book shows you how to design and develop reputation systems for your own sites or web applications, written by experts who have designed web communities for Yahoo! and other prominent sites. Building Web Reputation Systems helps you ask the hard questions about these underlying mechanisms, and why they're critical for any organization that draws from or depends on user-generated content. It's a must-have for system architects, product managers, community support staff, and UI designers. Scale your reputation system to handle an overwhelming inflow of user contributions Determine the quality of contributions, and learn why some are more useful than others Become familiar with different models that encourage first-class contributions Discover tricks of moderation and how to stamp out the worst contributions quickly and efficiently Engage contributors and reward them in a way that gets them to return Examine a case study based on actual reputation deployments at industry-leading social sites, including Yahoo!, Flickr, and eBay
The Oxford Handbook of Gossip and Reputation
Author: Francesca Giardini
Publisher: Oxford University Press
ISBN: 0190494093
Category : Social Science
Languages : en
Pages : 547
Book Description
Gossip and reputation are core processes in societies and have substantial consequences for individuals, groups, communities, organizations, and markets.. Academic studies have found that gossip and reputation have the power to enforce social norms, facilitate cooperation, and act as a means of social control. The key mechanism for the creation, maintenance, and destruction of reputations in everyday life is gossip - evaluative talk about absent third parties. Reputation and gossip are inseparably intertwined, but up until now have been mostly studied in isolation. The Oxford Handbook of Gossip and Reputation fills this intellectual gap, providing an integrated understanding of the foundations of gossip and reputation, as well as outlining a potential framework for future research. Volume editors Francesca Giardini and Rafael Wittek bring together a diverse group of researchers to analyze gossip and reputation from different disciplines, social domains, and levels of analysis. Being the first integrated and comprehensive collection of studies on both phenomena, each of the 25 chapters explores the current research on the antecedents, processes, and outcomes of the gossip-reputation link in contexts as diverse as online markets, non-industrial societies, organizations, social networks, or schools. International in scope, the volume is organized into seven sections devoted to the exploration of a different facet of gossip and reputation. Contributions from eminent experts on gossip and reputation not only help us better understand the complex interplay between two delicate social mechanisms, but also sketch the contours of a long term research agenda by pointing to new problems and newly emerging cross-disciplinary solutions.
Publisher: Oxford University Press
ISBN: 0190494093
Category : Social Science
Languages : en
Pages : 547
Book Description
Gossip and reputation are core processes in societies and have substantial consequences for individuals, groups, communities, organizations, and markets.. Academic studies have found that gossip and reputation have the power to enforce social norms, facilitate cooperation, and act as a means of social control. The key mechanism for the creation, maintenance, and destruction of reputations in everyday life is gossip - evaluative talk about absent third parties. Reputation and gossip are inseparably intertwined, but up until now have been mostly studied in isolation. The Oxford Handbook of Gossip and Reputation fills this intellectual gap, providing an integrated understanding of the foundations of gossip and reputation, as well as outlining a potential framework for future research. Volume editors Francesca Giardini and Rafael Wittek bring together a diverse group of researchers to analyze gossip and reputation from different disciplines, social domains, and levels of analysis. Being the first integrated and comprehensive collection of studies on both phenomena, each of the 25 chapters explores the current research on the antecedents, processes, and outcomes of the gossip-reputation link in contexts as diverse as online markets, non-industrial societies, organizations, social networks, or schools. International in scope, the volume is organized into seven sections devoted to the exploration of a different facet of gossip and reputation. Contributions from eminent experts on gossip and reputation not only help us better understand the complex interplay between two delicate social mechanisms, but also sketch the contours of a long term research agenda by pointing to new problems and newly emerging cross-disciplinary solutions.
Building Internet Firewalls
Author: Elizabeth D. Zwicky
Publisher: "O'Reilly Media, Inc."
ISBN: 0596551886
Category : Computers
Languages : en
Pages : 897
Book Description
In the five years since the first edition of this classic book was published, Internet use has exploded. The commercial world has rushed headlong into doing business on the Web, often without integrating sound security technologies and policies into their products and methods. The security risks--and the need to protect both business and personal data--have never been greater. We've updated Building Internet Firewalls to address these newer risks. What kinds of security threats does the Internet pose? Some, like password attacks and the exploiting of known security holes, have been around since the early days of networking. And others, like the distributed denial of service attacks that crippled Yahoo, E-Bay, and other major e-commerce sites in early 2000, are in current headlines. Firewalls, critical components of today's computer networks, effectively protect a system from most Internet security threats. They keep damage on one part of the network--such as eavesdropping, a worm program, or file damage--from spreading to the rest of the network. Without firewalls, network security problems can rage out of control, dragging more and more systems down. Like the bestselling and highly respected first edition, Building Internet Firewalls, 2nd Edition, is a practical and detailed step-by-step guide to designing and installing firewalls and configuring Internet services to work with a firewall. Much expanded to include Linux and Windows coverage, the second edition describes: Firewall technologies: packet filtering, proxying, network address translation, virtual private networks Architectures such as screening routers, dual-homed hosts, screened hosts, screened subnets, perimeter networks, internal firewalls Issues involved in a variety of new Internet services and protocols through a firewall Email and News Web services and scripting languages (e.g., HTTP, Java, JavaScript, ActiveX, RealAudio, RealVideo) File transfer and sharing services such as NFS, Samba Remote access services such as Telnet, the BSD "r" commands, SSH, BackOrifice 2000 Real-time conferencing services such as ICQ and talk Naming and directory services (e.g., DNS, NetBT, the Windows Browser) Authentication and auditing services (e.g., PAM, Kerberos, RADIUS); Administrative services (e.g., syslog, SNMP, SMS, RIP and other routing protocols, and ping and other network diagnostics) Intermediary protocols (e.g., RPC, SMB, CORBA, IIOP) Database protocols (e.g., ODBC, JDBC, and protocols for Oracle, Sybase, and Microsoft SQL Server) The book's complete list of resources includes the location of many publicly available firewall construction tools.
Publisher: "O'Reilly Media, Inc."
ISBN: 0596551886
Category : Computers
Languages : en
Pages : 897
Book Description
In the five years since the first edition of this classic book was published, Internet use has exploded. The commercial world has rushed headlong into doing business on the Web, often without integrating sound security technologies and policies into their products and methods. The security risks--and the need to protect both business and personal data--have never been greater. We've updated Building Internet Firewalls to address these newer risks. What kinds of security threats does the Internet pose? Some, like password attacks and the exploiting of known security holes, have been around since the early days of networking. And others, like the distributed denial of service attacks that crippled Yahoo, E-Bay, and other major e-commerce sites in early 2000, are in current headlines. Firewalls, critical components of today's computer networks, effectively protect a system from most Internet security threats. They keep damage on one part of the network--such as eavesdropping, a worm program, or file damage--from spreading to the rest of the network. Without firewalls, network security problems can rage out of control, dragging more and more systems down. Like the bestselling and highly respected first edition, Building Internet Firewalls, 2nd Edition, is a practical and detailed step-by-step guide to designing and installing firewalls and configuring Internet services to work with a firewall. Much expanded to include Linux and Windows coverage, the second edition describes: Firewall technologies: packet filtering, proxying, network address translation, virtual private networks Architectures such as screening routers, dual-homed hosts, screened hosts, screened subnets, perimeter networks, internal firewalls Issues involved in a variety of new Internet services and protocols through a firewall Email and News Web services and scripting languages (e.g., HTTP, Java, JavaScript, ActiveX, RealAudio, RealVideo) File transfer and sharing services such as NFS, Samba Remote access services such as Telnet, the BSD "r" commands, SSH, BackOrifice 2000 Real-time conferencing services such as ICQ and talk Naming and directory services (e.g., DNS, NetBT, the Windows Browser) Authentication and auditing services (e.g., PAM, Kerberos, RADIUS); Administrative services (e.g., syslog, SNMP, SMS, RIP and other routing protocols, and ping and other network diagnostics) Intermediary protocols (e.g., RPC, SMB, CORBA, IIOP) Database protocols (e.g., ODBC, JDBC, and protocols for Oracle, Sybase, and Microsoft SQL Server) The book's complete list of resources includes the location of many publicly available firewall construction tools.
Trust and Reputation for Service-Oriented Environments
Author: Elizabeth Chang
Publisher: John Wiley & Sons
ISBN: 0470028254
Category : Technology & Engineering
Languages : en
Pages : 374
Book Description
Trustworthiness technologies and systems for service-oriented environments are re-shaping the world of e-business. By building trust relationships and establishing trustworthiness and reputation ratings, service providers and organizations will improve customer service, business value and consumer confidence, and provide quality assessment and assurance for the customer in the networked economy. Trust and Reputation for Service-Oriented Environments is a complete tutorial on how to provide business intelligence for sellers, service providers, and manufacturers. In an accessible style, the authors show how the capture of consumer requirements and end-user opinions gives modern businesses the competitive advantage. Trust and Reputation for Service-Oriented Environments: Clarifies trust and security concepts, and defines trust, trust relationships, trustworthiness, reputation, reputation relationships, and trust and reputation models. Details trust and reputation ontologies and databases. Explores the dynamic nature of trust and reputation and how to manage them efficiently. Provides methodologies for trustworthiness measurement, reputation assessment and trustworthiness prediction. Evaluates current trust and reputation systems as employed by companies such as Yahoo, eBay, BizRate, Epinion and Amazon, etc. Gives ample illustrations and real world examples to help validate trust and reputation concepts and methodologies. Offers an accompanying website with lecture notes and PowerPoint slides. This text will give senior undergraduate and masters level students of IT, IS, computer science, computer engineering and business disciplines a full understanding of the concepts and issues involved in trust and reputation. Business providers, consumer watch-dogs and government organizations will find it an invaluable reference to establishing and maintaining trust in open, distributed, anonymous service-oriented network environments.
Publisher: John Wiley & Sons
ISBN: 0470028254
Category : Technology & Engineering
Languages : en
Pages : 374
Book Description
Trustworthiness technologies and systems for service-oriented environments are re-shaping the world of e-business. By building trust relationships and establishing trustworthiness and reputation ratings, service providers and organizations will improve customer service, business value and consumer confidence, and provide quality assessment and assurance for the customer in the networked economy. Trust and Reputation for Service-Oriented Environments is a complete tutorial on how to provide business intelligence for sellers, service providers, and manufacturers. In an accessible style, the authors show how the capture of consumer requirements and end-user opinions gives modern businesses the competitive advantage. Trust and Reputation for Service-Oriented Environments: Clarifies trust and security concepts, and defines trust, trust relationships, trustworthiness, reputation, reputation relationships, and trust and reputation models. Details trust and reputation ontologies and databases. Explores the dynamic nature of trust and reputation and how to manage them efficiently. Provides methodologies for trustworthiness measurement, reputation assessment and trustworthiness prediction. Evaluates current trust and reputation systems as employed by companies such as Yahoo, eBay, BizRate, Epinion and Amazon, etc. Gives ample illustrations and real world examples to help validate trust and reputation concepts and methodologies. Offers an accompanying website with lecture notes and PowerPoint slides. This text will give senior undergraduate and masters level students of IT, IS, computer science, computer engineering and business disciplines a full understanding of the concepts and issues involved in trust and reputation. Business providers, consumer watch-dogs and government organizations will find it an invaluable reference to establishing and maintaining trust in open, distributed, anonymous service-oriented network environments.
Corporate Reputation
Author: Leslie Gaines-Ross
Publisher: John Wiley and Sons
ISBN: 0470332891
Category : Business & Economics
Languages : en
Pages : 206
Book Description
Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard." —Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation "Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's reputation. Anyone who depends upon or shapes a company's reputation—customers, employees, news media, NGOs, and bloggers—will benefit from reading Dr. Gaines-Ross's book and will learn more about the influence they wield over corporate reputations." —Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School "At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. The book's 12-step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It's right on the mark!" —Dr. Charles Fombrun, CEO, Reputation Institute "Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset—corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere." —Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis
Publisher: John Wiley and Sons
ISBN: 0470332891
Category : Business & Economics
Languages : en
Pages : 206
Book Description
Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard." —Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation "Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's reputation. Anyone who depends upon or shapes a company's reputation—customers, employees, news media, NGOs, and bloggers—will benefit from reading Dr. Gaines-Ross's book and will learn more about the influence they wield over corporate reputations." —Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School "At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. The book's 12-step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It's right on the mark!" —Dr. Charles Fombrun, CEO, Reputation Institute "Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset—corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere." —Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis
Release It!
Author: Michael T. Nygard
Publisher: Pragmatic Bookshelf
ISBN: 1680504525
Category : Computers
Languages : en
Pages : 490
Book Description
A single dramatic software failure can cost a company millions of dollars - but can be avoided with simple changes to design and architecture. This new edition of the best-selling industry standard shows you how to create systems that run longer, with fewer failures, and recover better when bad things happen. New coverage includes DevOps, microservices, and cloud-native architecture. Stability antipatterns have grown to include systemic problems in large-scale systems. This is a must-have pragmatic guide to engineering for production systems. If you're a software developer, and you don't want to get alerts every night for the rest of your life, help is here. With a combination of case studies about huge losses - lost revenue, lost reputation, lost time, lost opportunity - and practical, down-to-earth advice that was all gained through painful experience, this book helps you avoid the pitfalls that cost companies millions of dollars in downtime and reputation. Eighty percent of project life-cycle cost is in production, yet few books address this topic. This updated edition deals with the production of today's systems - larger, more complex, and heavily virtualized - and includes information on chaos engineering, the discipline of applying randomness and deliberate stress to reveal systematic problems. Build systems that survive the real world, avoid downtime, implement zero-downtime upgrades and continuous delivery, and make cloud-native applications resilient. Examine ways to architect, design, and build software - particularly distributed systems - that stands up to the typhoon winds of a flash mob, a Slashdotting, or a link on Reddit. Take a hard look at software that failed the test and find ways to make sure your software survives. To skip the pain and get the experience...get this book.
Publisher: Pragmatic Bookshelf
ISBN: 1680504525
Category : Computers
Languages : en
Pages : 490
Book Description
A single dramatic software failure can cost a company millions of dollars - but can be avoided with simple changes to design and architecture. This new edition of the best-selling industry standard shows you how to create systems that run longer, with fewer failures, and recover better when bad things happen. New coverage includes DevOps, microservices, and cloud-native architecture. Stability antipatterns have grown to include systemic problems in large-scale systems. This is a must-have pragmatic guide to engineering for production systems. If you're a software developer, and you don't want to get alerts every night for the rest of your life, help is here. With a combination of case studies about huge losses - lost revenue, lost reputation, lost time, lost opportunity - and practical, down-to-earth advice that was all gained through painful experience, this book helps you avoid the pitfalls that cost companies millions of dollars in downtime and reputation. Eighty percent of project life-cycle cost is in production, yet few books address this topic. This updated edition deals with the production of today's systems - larger, more complex, and heavily virtualized - and includes information on chaos engineering, the discipline of applying randomness and deliberate stress to reveal systematic problems. Build systems that survive the real world, avoid downtime, implement zero-downtime upgrades and continuous delivery, and make cloud-native applications resilient. Examine ways to architect, design, and build software - particularly distributed systems - that stands up to the typhoon winds of a flash mob, a Slashdotting, or a link on Reddit. Take a hard look at software that failed the test and find ways to make sure your software survives. To skip the pain and get the experience...get this book.
Radically Transparent
Author: Andy Beal
Publisher: John Wiley & Sons
ISBN: 0470577800
Category : Computers
Languages : en
Pages : 551
Book Description
The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.
Publisher: John Wiley & Sons
ISBN: 0470577800
Category : Computers
Languages : en
Pages : 551
Book Description
The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.
Amazon Web Services in Action
Author: Michael Wittig
Publisher: Simon and Schuster
ISBN: 1638357196
Category : Computers
Languages : en
Pages : 794
Book Description
Summary Amazon Web Services in Action, Second Edition is a comprehensive introduction to computing, storing, and networking in the AWS cloud. You'll find clear, relevant coverage of all the essential AWS services you to know, emphasizing best practices for security, high availability and scalability. Foreword by Ben Whaley, AWS community hero and author. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology The largest and most mature of the cloud platforms, AWS offers over 100 prebuilt services, practically limitless compute resources, bottomless secure storage, as well as top-notch automation capabilities. This book shows you how to develop, host, and manage applications on AWS. About the Book Amazon Web Services in Action, Second Edition is a comprehensive introduction to deploying web applications in the AWS cloud. You'll find clear, relevant coverage of all essential AWS services, with a focus on automation, security, high availability, and scalability. This thoroughly revised edition covers the latest additions to AWS, including serverless infrastructure with AWS Lambda, sharing data with EFS, and in-memory storage with ElastiCache. What's inside Completely revised bestseller Secure and scale distributed applications Deploy applications on AWS Design for failure to achieve high availability Automate your infrastructure About the Reader Written for mid-level developers and DevOps engineers. About the Author Andreas Wittig and Michael Wittig are software engineers and DevOps consultants focused on AWS. Together, they migrated the first bank in Germany to AWS in 2013. Table of Contents PART 1 - GETTING STARTED What is Amazon Web Services? A simple example: WordPress in five minutes PART 2 - BUILDING VIRTUAL INFRASTRUCTURE CONSISTING OF COMPUTERS AND NETWORKING Using virtual machines: EC2 Programming your infrastructure: The command-line, SDKs, and CloudFormation Automating deployment: CloudFormation, Elastic Beanstalk, and OpsWorks Securing your system: IAM, security groups, and VPC Automating operational tasks with Lambda PART 3 - STORING DATA IN THE CLOUD Storing your objects: S3 and Glacier Storing data on hard drives: EBS and instance store Sharing data volumes between machines: EFS Using a relational database service: RDS Caching data in memory: Amazon ElastiCache Programming for the NoSQL database service: DynamoDB PART 4 - ARCHITECTING ON AWS Achieving high availability: availability zones, auto-scaling, and CloudWatch Decoupling your infrastructure: Elastic Load Balancing and Simple Queue Service Designing for fault tolerance Scaling up and down: auto-scaling and CloudWatch
Publisher: Simon and Schuster
ISBN: 1638357196
Category : Computers
Languages : en
Pages : 794
Book Description
Summary Amazon Web Services in Action, Second Edition is a comprehensive introduction to computing, storing, and networking in the AWS cloud. You'll find clear, relevant coverage of all the essential AWS services you to know, emphasizing best practices for security, high availability and scalability. Foreword by Ben Whaley, AWS community hero and author. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology The largest and most mature of the cloud platforms, AWS offers over 100 prebuilt services, practically limitless compute resources, bottomless secure storage, as well as top-notch automation capabilities. This book shows you how to develop, host, and manage applications on AWS. About the Book Amazon Web Services in Action, Second Edition is a comprehensive introduction to deploying web applications in the AWS cloud. You'll find clear, relevant coverage of all essential AWS services, with a focus on automation, security, high availability, and scalability. This thoroughly revised edition covers the latest additions to AWS, including serverless infrastructure with AWS Lambda, sharing data with EFS, and in-memory storage with ElastiCache. What's inside Completely revised bestseller Secure and scale distributed applications Deploy applications on AWS Design for failure to achieve high availability Automate your infrastructure About the Reader Written for mid-level developers and DevOps engineers. About the Author Andreas Wittig and Michael Wittig are software engineers and DevOps consultants focused on AWS. Together, they migrated the first bank in Germany to AWS in 2013. Table of Contents PART 1 - GETTING STARTED What is Amazon Web Services? A simple example: WordPress in five minutes PART 2 - BUILDING VIRTUAL INFRASTRUCTURE CONSISTING OF COMPUTERS AND NETWORKING Using virtual machines: EC2 Programming your infrastructure: The command-line, SDKs, and CloudFormation Automating deployment: CloudFormation, Elastic Beanstalk, and OpsWorks Securing your system: IAM, security groups, and VPC Automating operational tasks with Lambda PART 3 - STORING DATA IN THE CLOUD Storing your objects: S3 and Glacier Storing data on hard drives: EBS and instance store Sharing data volumes between machines: EFS Using a relational database service: RDS Caching data in memory: Amazon ElastiCache Programming for the NoSQL database service: DynamoDB PART 4 - ARCHITECTING ON AWS Achieving high availability: availability zones, auto-scaling, and CloudWatch Decoupling your infrastructure: Elastic Load Balancing and Simple Queue Service Designing for fault tolerance Scaling up and down: auto-scaling and CloudWatch
Corporate Reputation
Author: Ronald J. Burke
Publisher: CRC Press
ISBN: 1317159462
Category : Business & Economics
Languages : en
Pages : 355
Book Description
Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.
Publisher: CRC Press
ISBN: 1317159462
Category : Business & Economics
Languages : en
Pages : 355
Book Description
Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.
Reputation Management and Family Business
Author: Zdzisława Dacko-Pikiewicz
Publisher: Routledge
ISBN: 1000509508
Category : Business & Economics
Languages : en
Pages : 148
Book Description
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic model for family business reputation management. The book presents the review, systematization and synthesis of views on the notion of reputation and its role in building company value, the determinants of reputation; the identification of the characteristics and distinguishing factors of family businesses, areas of reputation building and resources involved in family business reputation building processes; and the description of determinants, components and processes in the field of corporate reputation management, and the identification of key links between them. It also identifies the key elements of the concept of family business reputation management and the relationship between them and practical recommendations for the use of reputation management concepts in improving the functioning of family businesses. The developed model can undoubtedly be seen as a pioneering contribution to research into the competitiveness of enterprises. The book will therefore be useful to researchers, students and managers who are interested in decision-making in family businesses, entrepreneurship and small business management, and leadership studies.
Publisher: Routledge
ISBN: 1000509508
Category : Business & Economics
Languages : en
Pages : 148
Book Description
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic model for family business reputation management. The book presents the review, systematization and synthesis of views on the notion of reputation and its role in building company value, the determinants of reputation; the identification of the characteristics and distinguishing factors of family businesses, areas of reputation building and resources involved in family business reputation building processes; and the description of determinants, components and processes in the field of corporate reputation management, and the identification of key links between them. It also identifies the key elements of the concept of family business reputation management and the relationship between them and practical recommendations for the use of reputation management concepts in improving the functioning of family businesses. The developed model can undoubtedly be seen as a pioneering contribution to research into the competitiveness of enterprises. The book will therefore be useful to researchers, students and managers who are interested in decision-making in family businesses, entrepreneurship and small business management, and leadership studies.