How not to Plan

How not to Plan PDF Author: APG Ltd
Publisher: Troubador Publishing Ltd
ISBN: 1789014506
Category : Business & Economics
Languages : en
Pages : 352

Book Description
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We’ve been working with them to turn this treasure chest of wisdom into a practical guide. We’ve called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called ’How to Plan Advertising’. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It’s loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you’ll find a simple 2-minute check list for how to do it better, a short case study showing how it’s done brilliantly, a space for your notes and further reading for the intellectually gifted…

How not to Plan

How not to Plan PDF Author: APG Ltd
Publisher: Troubador Publishing Ltd
ISBN: 178901185X
Category : Business & Economics
Languages : en
Pages : 352

Book Description
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.

Eat Your Greens

Eat Your Greens PDF Author: Wiemer Snijders
Publisher: Troubador Publishing Ltd
ISBN: 1789012791
Category : Business & Economics
Languages : en
Pages : 398

Book Description
How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

How to Plan a Crusade

How to Plan a Crusade PDF Author: Christopher Tyerman
Publisher: Simon and Schuster
ISBN: 1681775867
Category : History
Languages : en
Pages : 257

Book Description
The story of the wars and conquests initiated by the First Crusade and its successors is itself so compelling that most accounts move quickly from describing the Pope's calls to arms to the battlefield. In this highly original and enjoyable new book, Christopher Tyerman focuses on something obvious but overlooked: the massive, all-encompassing, and hugely costly business of actually preparing a crusade. The efforts of many thousands of men and women, who left their lands and families in Western Europe, and marched off to a highly uncertain future in the Holy Land and elsewhere have never been sufficiently understood. Their actions raise a host of compelling questions about the nature of medieval society.How to Plan a Crusade is remarkably illuminating on the diplomacy, communications, propaganda, use of mass media, medical care, equipment, voyages, money, weapons, wills, ransoms, animals, and the power of prayer during this dynamic era. It brings to life an extraordinary period of history in a new and surprising way.

How to Plan Differentiated Reading Instruction, Second Edition

How to Plan Differentiated Reading Instruction, Second Edition PDF Author: Sharon Walpole
Publisher: Guilford Publications
ISBN: 1462531512
Category : Language Arts & Disciplines
Languages : en
Pages : 297

Book Description
Tens of thousands of K?3 teachers have relied on this book--now revised and expanded with more than 50% new material--to plan and deliver effective literacy instruction tailored to each student's needs. The authors provide a detailed framework for implementing differentiated small-group instruction over multiweek cycles. Each component of the beginning reading program is addressed--phonological awareness, word recognition, fluency, vocabulary, and comprehension. In a large-size format with lay-flat binding for easy photocopying, the book includes dozens of reproducible lesson plans, instructional activities, assessment forms, and other tools. Purchasers get access to a Web page where they can download and print the reproducible materials. New to This Edition *Differentiation 2.0: the approach has been fine-tuned based on field testing, new research findings, and current standards and response-to-intervention frameworks. *Many additional reproducible tools, such as coaching templates and the Informal Decoding Inventory. *Beyond lesson plans and materials, the second edition offers more guidance for designing instruction and grouping students, making it a one-stop resource. *Reproducible tools now available to download and print.

Getting to Plan B

Getting to Plan B PDF Author: John Mullins
Publisher: Harvard Business Press
ISBN: 1422152693
Category : Business & Economics
Languages : en
Pages : 267

Book Description
You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: -Identifying the leap-of-faith assumptions hidden in your plan -Testing those assumptions and unearthing why the plan might not work -Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.

Effectiveness in Context

Effectiveness in Context PDF Author: Les Binet
Publisher:
ISBN: 9780852941454
Category : Branding (Marketing)
Languages : en
Pages : 136

Book Description

Fail to Plan, Plan to Fail

Fail to Plan, Plan to Fail PDF Author: Darryl Vidal
Publisher: Rowman & Littlefield Publishers
ISBN: 9781475834161
Category : Education
Languages : en
Pages : 104

Book Description
FAIL TO PLAN, PLAN TO FAIL is a book which guides Education Technology professionals through a detailed process, called MAPITTM, that illustrates five phases for developing your school's Ed Tech Strategic Plan: Needs Identification, Needs Analysis, Recommendations, Feasibility and Implementation.
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