Author: David B. BermanPublisher: Peachpit Press
ISBN: 032157320X
Category : Business & Economics
Languages : en
Pages : 195
Book Description
Social sciences.
Do You Matter?
Author: Robert J. BrunnerPublisher: FT Press
ISBN: 0132703750
Category : Business & Economics
Languages : en
Pages : 255
Book Description
“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” Bill Burnett Executive Director, Design Program, Stanford University “Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” Ray Riley Design GM, Entertainment and Devices, Microsoft “This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
Beyond Sticky Notes
Author: Kelly Ann McKercherPublisher:
ISBN: 9780648787501
Category :
Languages : en
Pages :
Book Description
This book includes a deep-dive into the mindsets and methods of Co-design. It draws on the authors' experience across Australia and New Zealand, as well as design, trauma-informed practice, collective learning and social movements.
Book Design Made Simple
Author: Fiona RavenPublisher:
ISBN: 9780994096920
Category : Design
Languages : en
Pages : 0
Book Description
Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book
Please Do Not Touch
Author: Murray MossPublisher: Rizzoli Publications
ISBN: 0847861570
Category : Biography & Autobiography
Languages : en
Pages : 330
Book Description
A witty and revealing memoir of the mid-1990s, when high design became art and there was no more exclusive club for high design than MOSS. For almost twenty years the SoHo design gallery MOSS was the place where design, art, money, and glamour mixed. Murray Moss, the impresario behind the shop, and his partner, Franklin Getchell, were the leading arbiters of good taste and the new—launching the careers of now-established designers such as Studio Job and Maarten Baas while bringing back into fashion eighteenth-century porcelain and Tupperware. By mixing high and low MOSS shifted the design conversation from the galleries of MoMA to a storefront in SoHo. Please Do Not Touch is their witty insider confessions of that exciting time. Natural storytellers, Moss and Getchell effortlessly weave entertaining and revealing tales that take the reader behind the scenes of MOSS’s famous opening night parties and spectacular projects and partnerships with never-before-seen photographs from their personal archives. A memoir by two legends of modern design, Please Do Not Touch is sure to become a “bible” for cognoscenti and students alike—transporting lovers of modern design back to the time when high design first broke all barriers.
Ruined by Design
Author: Mike MonteiroPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
Book Description
The world is working exactly as designed. The combustion engine which is destroying our planet's atmosphere and rapidly making it inhospitable is working exactly as we designed it. Guns, which lead to so much death, work exactly as they're designed to work. And every time we "improve" their design, they get better at killing. Facebook's privacy settings, which have outed gay teens to their conservative parents, are working exactly as designed. Their "real names" initiative, which makes it easier for stalkers to re-find their victims, is working exactly as designed. Twitter's toxicity and lack of civil discourse is working exactly as it's designed to work.The world is working exactly as designed. And it's not working very well. Which means we need to do a better job of designing it. Design is a craft with an amazing amount of power. The power to choose. The power to influence. As designers, we need to see ourselves as gatekeepers of what we are bringing into the world, and what we choose not to bring into the world. Design is a craft with responsibility. The responsibility to help create a better world for all. Design is also a craft with a lot of blood on its hands. Every cigarette ad is on us. Every gun is on us. Every ballot that a voter cannot understand is on us. Every time social network's interface allows a stalker to find their victim, that's on us. The monsters we unleash into the world will carry your name. This book will make you see that design is a political act. What we choose to design is a political act. Who we choose to work for is a political act. Who we choose to work with is a political act. And, most importantly, the people we've excluded from these decisions is the biggest (and stupidest) political act we've made as a society.If you're a designer, this book might make you angry. It should make you angry. But it will also give you the tools you need to make better decisions. You will learn how to evaluate the potential benefits and harm of what you're working on. You'll learn how to present your concerns. You'll learn the importance of building and working with diverse teams who can approach problems from multiple points-of-view. You'll learn how to make a case using data and good storytelling. You'll learn to say NO in a way that'll make people listen. But mostly, this book will fill you with the confidence to do the job the way you always wanted to be able to do it. This book will help you understand your responsibilities.
Do Good Design
Author: David B. BermanPublisher: Peachpit Press
ISBN: 0132104245
Category : Computers
Languages : en
Pages : 195
Book Description
How Design CAN CHANGE the World Today, everyone is a designer. And the future of civilization is our common design project. How does design help choose our leaders? Why do we really have an environmental crisis? How can accessible design broaden your audience? Why does the U.S. economy now struggle to compete? How has design thinking added to the bottom line of the world’s most valuable companies? Design matters. As it never has before. Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception — or helping repair the world. Do Good Design is a call to action: This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles. In a time when anything has become possible, design thinking offers a way forward for us all. What will you do?
What Do Design Reviewers Really Do? Understanding Roles Played by Design Reviewers in Daily Practice
Author: Joongsub KimPublisher: Springer
ISBN: 3030056422
Category : Science
Languages : en
Pages : 196
Book Description
This book provides an original contribution to the planning and design literature. Not only does it provide a fresh and finely grained examination of the daily challenges and opportunities of design review practice, but it does so in an ethnographically compelling way—through extensive references that convey and show what a distanced researcher could never adequately summarize and paraphrase. Architects, urban designers, and developers will learn about how they might work with design reviewers on the basis of the four significant roles that a design review staff plays frequently in the design review process. Faculty and students in architecture, urban design, and urban planning will learn about design governance, design regulations, design culture, participants, processes, and micropolitics in design and design reviews. There are possibly tens of thousands of design review boards in the United States that review proposals for building designs and site designs submitted by practitioners in architecture, landscape architecture, urban design, urban planning, and urban development. Given this considerable professional context, the target audience of this book includes design reviewers, practitioners, scholars, educators, and students in the fields of architecture, urban design, landscape architecture, urban planning, and urban development.
Author: Chris DoWhy do Design Optimisation?
Author: David SpicerPublisher: Lulu.com
ISBN: 1910643270
Category : Technology & Engineering
Languages : en
Pages : 72
Book Description
Optimisation has been used in industrial design for several decades. In particular, structural optimisation has made a major impact. Many of the general optimisation problems addressed in the past have been of a tactical nature rather than strategic. However, in recent years computing power and analysis capabilities have developed to the point where designs can now be assessed more comprehensively than ever before, with optimisation as an integral part of the design cycle. Moreover there is increasing industrial pressure to provide products whose cost, performance, durability and customer appeal have been refined and balanced to maximise market return.
