The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing PDF Author: Al Ries
Publisher: Profile Books(GB)
ISBN: 9781861976109
Category : Marketing
Languages : en
Pages : 160

Book Description
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing PDF Author: Al Ries
Publisher:
ISBN: 9780006383451
Category : Business enterprises
Languages : en
Pages : 143

Book Description
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.

Focus

Focus PDF Author: Al Ries
Publisher: Harper Collins
ISBN: 0060799900
Category : Business & Economics
Languages : en
Pages : 324

Book Description
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding PDF Author: Al Ries
Publisher: Harper Collins
ISBN: 0061983675
Category : Business & Economics
Languages : en
Pages : 239

Book Description
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Marketing Warfare

Marketing Warfare PDF Author: Al Ries
Publisher: McGraw Hill Professional
ISBN: 9780071371124
Category : Business & Economics
Languages : en
Pages : 228

Book Description
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

Bottom-up Marketing

Bottom-up Marketing PDF Author: Al Ries
Publisher: Plume Books
ISBN: 9780452264182
Category : Business & Economics
Languages : en
Pages : 244

Book Description
From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

The Fall of Advertising and the Rise of PR

The Fall of Advertising and the Rise of PR PDF Author: Al Ries
Publisher: Harper Collins
ISBN: 0061742732
Category : Business & Economics
Languages : en
Pages : 322

Book Description
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

Hello, My Name Is Awesome

Hello, My Name Is Awesome PDF Author: Alexandra Watkins
Publisher: Berrett-Koehler Publishers
ISBN: 1626561885
Category : Business & Economics
Languages : en
Pages : 87

Book Description
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Differentiate Or Die

Differentiate Or Die PDF Author: Jack Trout
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 248

Book Description
Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.
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