Daring and Disruptive Playbook

Author: Lisa Messenger
Publisher:
ISBN: 9780646930879
Category : Entrepreneurship
Languages : en
Pages : 200

Book Description
Do you want to unleash your inner entrepreneur? With prompts, exercises and tons of space to brainstorm your creative process, the Daring & Disruptive Playbook (so called, because hopefully it won't feel like work) will guide you through the process of finding your 'why', identifying your purpose and helping you break free of traditional thinking around what a career should look like. Disclaimer: this isn't like any other business planning template you've ever read. Neither will it spoonfeed you the answers. But, by the final page, you'll have created a manifesto of your dream workday, identified the corner of the world you want to change and how you're going to do it.

THE DISRUPTION PLAYBOOK Thriving in A Changing World

Author: Andi Azhar
Publisher: Gemini Publishing
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 216

Book Description
The book, "The Disruption Playbook: Thriving in a Changing World," is built from observations amidst a wave of rapid and unexpected change. In this era of uncertainty, every business decision-maker must be good at navigating change. Technological disruption has broken down old boundaries, creating opportunities and threats for companies. Therefore, through this book, we invite readers to dig deeper into business feasibility in the context of innovation and adaptation. In each chapter, we explain how innovation is a key to creating new products or services and how a business can survive and grow in global market upheaval. From concept to implementation, ideas to socio-economic influences, this book provides a comprehensive insight into the vital elements supporting contemporary business life.

Daring & Disruptive

Author: Lisa Messenger
Publisher: Simon and Schuster
ISBN: 1501135864
Category : Biography & Autobiography
Languages : en
Pages : 224

Book Description
Originally published: Australia: Messenger Group, 2014.

Life & Love

Author: Lisa Messenger
Publisher: The Messenger Group
ISBN: 0980809797
Category : Business & Economics
Languages : en
Pages : 276

Book Description
DO YOU WANT TO BE DELIRIOUSLY, UNAPOLOGETICALLY HAPPY? IS IT POSSIBLE TO BE CALM, CENTRED AND GROUNDED WHILST LIVING IN A BUSY CITY, RUNNING A BUSINESS AND JUGGLING GROWN-UP RESPONSIBILITIES? In her previous book Daring and Disruptive, serial entrepreneur Lisa Messenger, editor-in-chief of The Collective magazine, shared the business lessons she learned after decades of success in multiple industries, including how to identify your true purpose, pinpoint your passions and visualise the work culture you want to exist in. But, Lisa admits that although her world now seems perfect on paper it hasn't always been this way. In Life & Love, she offers insights into the support system, strategies and relationships, which allow her to cope with the emotional rollercoaster of running a profitable, multi-platform start-up. Blending advice from mentors and role models, with lessons that she's learned the hard way, Lisa's personal journey is proof that no mistake is undoable, no relationship is unfixable and no failure is in vain if you have the right attitude and an abundance of gratitude. This is a book about love, joy and happiness, community, authenticity and learning to sink into your femininity even when you're a ball-breaking businesswoman. Lisa's message is; you can be a traditionalist and a rebel, you can be a lover and a fighter, you can be vulnerable and invincible. Whether you're an entrepreneur, a lawyer, a mother, a wife, a student or a blend of all the above, this book will teach you how to wear your heart on your sleeve, embrace every side of yourself and still achieve more than you ever imagined!

The Direct to Consumer Playbook

Author: Mike Stevens
Publisher: Kogan Page Publishers
ISBN: 1398605433
Category : Business & Economics
Languages : en
Pages : 225

Book Description
Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now · The importance of building a community and how to use data · When to consider going multichannel · Why you need a bulletproof brand · Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.

Disruptive Marketing

Author: Geoffrey Colon
Publisher: AMACOM
ISBN: 0814437400
Category : Business & Economics
Languages : en
Pages : 268

Book Description
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!

The Disruption Mindset

Author: Charlene Li
Publisher: Ideapress Publishing
ISBN: 9781940858708
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that's not how disruption works. Disruption doesn't create growth; instead, growth creates disruption. Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company's future on next-generation customers or today's reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation. Over the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. Their stories make it clear that organizations don't have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mindset that permeates every aspect of the organization. Li lays out how to do so by focusing on three elements: a strategy designed to meet the needs of future customers; leadership that creates a movement to drive and sustain transformation; and a culture that thrives on disruptive change. Drawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire leaders at all levels to answer the call to lead disruptive transformation in their organizations, communities, and society.

The Design Thinking Playbook

Author: Michael Lewrick
Publisher: John Wiley & Sons
ISBN: 1119467500
Category : Design
Languages : en
Pages : 943

Book Description
A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.

Money & Mindfulness

Author: Lisa Messenger
Publisher: The Messenger Group
ISBN: 0994310951
Category : Self-Help
Languages : en
Pages : 247

Book Description
DO YOU HAVE BIG DREAMS AND BIG PLANS, BUT LACK THE RESOURCES TO PURSUE THEM? DO YOU FIND YOURSELF SAYING 'IF ONLY I HAD THE MONEY...'? ARE YOU TOO EMBARRASSED TO ASK OTHERS FOR HELP? In her bestselling book Daring & Disruptive and its sequel Life & Love, serial entrepreneur Lisa Messenger shared the business insights gathered in more than a decade of success across multiple industries, including how to identify your true purpose, pinpoint your passions and create the working life most only dream of. But, let's be honest, you need the means to make it all happen. In her latest book, she tackles a topic with a stigma - money! What would you do if money was no object, how can anyone find profit in the impossible and - her personal bugbear - when will 'gunnas' stop using lack of money as an excuse for not stepping out of their comfort zone and pursuing their purpose? Mixing advice from mentors, experts and famous role models, with lessons learned in her own entrepreneurial journey, Lisa reveals how she built a global brand, and launched a magazine sold in 37 countries, without having to borrow a single cent from a bank. This is from a woman who, years before, could barely afford to buy toothpaste. In the self-deprecating manner that has become her trademark style, Lisa shares her own journey, clearly stating she is not a guru when it comes to finances, but has used fresh thinking and creative ideas to fuel a burgeoning business. She will help you appreciate your real value, amplify your self-worth and find the means to achieve everything you dream of. Many of us are raised to believe it's rude to talk about money. But as a self-proclaimed disruptor, this entrepreneur wants to put a bomb in the bank vault and blow it wide open...

The Devil's Playbook

Author: Lauren Etter
Publisher: Crown
ISBN: 0593237994
Category : Business & Economics
Languages : en
Pages : 512

Book Description
NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.