Brand Therapy

Author: Brian Smith
Publisher: Practical Inspiration Publishing
ISBN: 1788600061
Category : Business & Economics
Languages : en
Pages : 372

Book Description
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

How to Launch a Brand (2nd Edition)

Author: Fabian Geyrhalter
Publisher:
ISBN: 9780989646130
Category : Branding (Marketing)
Languages : en
Pages : 122

Book Description
This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.

Retail Therapy

Author: Mark Pilkington
Publisher: Bloomsbury Publishing
ISBN: 1472965132
Category : Business & Economics
Languages : en
Pages : 337

Book Description
Almost weekly, the news is full of stories about disappearing retail chains. From House of Fraser and BHS to Toys'R'Us and Sears, recognised names are vanishing overnight – as such large organizations disappear, so the malls, shopping centres, high streets and main streets become emptier and less appealing to visit. The retail sector is hugely important in terms of job numbers: in the US, it employs around 30 million people (directly and indirectly); in the UK, around 10 million. As such, anything that jeopardises the retail sector will have a deep and lasting impact on millions of lives, as well as on public policy. While many blame the 'Amazon effect', this is an oversimplification. Deeper forces are at work that are changing people's relationships with brands, the balance of power between producers and consumers, and the whole nature of the supply chain that has existed since the industrial revolution. Retail Therapy offers a comprehensive analysis of these forces and their impact on the world of retailing. More importantly, it presents a cogent analysis of the longer term trends that are shaping retailing, and outlines a clear road map for sustainable success in the future.

Revolution

Author: Russell Brand
Publisher: Ballantine Books
ISBN: 1101882913
Category : Humor
Languages : en
Pages : 324

Book Description
NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.

LEGO®-Based Therapy

Author: Simon Baron-Cohen
Publisher: Jessica Kingsley Publishers
ISBN: 0857009605
Category : Psychology
Languages : en
Pages : 146

Book Description
This complete guide to LEGO® Therapy contains everything you need to know in order to set up and run a LEGO® Club for children with autism spectrum disorders or related social communication difficulties and anxiety conditions. By providing a joint interest and goal, LEGO® building can become a medium for social development such as sharing, turn-taking, making eye-contact, and following social rules. This book outlines the theory and research base of the approach and gives advice on all practical considerations including space, the physical layout of the room and choosing and maintaining materials, as well as strategies for managing behaviour, further skill development, and how to assess progress. Written by the pioneer of the approach alongside those who helped form it through their research and evaluation, this evidence-based manual is essential reading for professionals working with autism who are interested in running a LEGO® Club or learning more about the therapy.

Pharmaceutical Marketing

Author: Brent L. Rollins
Publisher: Jones & Bartlett Publishers
ISBN: 1449626599
Category : Drugs
Languages : en
Pages : 302

Book Description

Christmas Therapy

Author: Karen Katafiasz
Publisher: Open Road Media
ISBN: 1497688337
Category : Self-Help
Languages : en
Pages : 102

Book Description
Do you go through the Christmas season feeling pressured, empty, inadequate, or depressed? Maybe you need some gentle, constructive, self-help therapy—Christmas Therapy. Insightful guidelines and enchanting illustrations—alive with color—will help you rediscover in your heart the magic, the meaning, and the mystery of this blessed time.

Bigger Than This

Author: Fabian Geyrhalter
Publisher:
ISBN: 9780989646178
Category : Business & Economics
Languages : en
Pages : 202

Book Description
Bigger Than This is a quick read about the deceptively difficult task of turning your venture into an admired brand. Inspired by a new wave of commodity brands that is winning hearts, using the eight traits and their commandments in this book will guide you to your specific path to turning your venture into a more beloved brand.

Child-friendly Therapy

Author: Marcia B. Stern
Publisher:
ISBN:
Category : Child psychotherapy
Languages : en
Pages : 378

Book Description

OH NO! Pee-Pee

Author: Jennie Bjorem
Publisher:
ISBN: 9781951031015
Category :
Languages : en
Pages :

Book Description
OH NO! Pee-Pee is about a puppy that goes pee-pee everywhere. This book was written four young children to practice early functional consonant-vowel consonant-vowel words.The book is a repetitive style so kids can predict. Kids will LOVE to see where puppy goes pee-pee next!