Join Or Die

Join Or Die PDF Author: Patrick Gilbert
Publisher:
ISBN: 9781632217684
Category :
Languages : en
Pages : 344

Book Description
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert's writing is replete with specific strategies you'll be able to implement in your own campaigns right away. Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply automation and machine learning successfully across the entire spectrum of digital advertising channels. If you follow Gilbert's automation playbook, you'll realize the machine isn't your enemy, but a friend in need of your guidance. But the machine waits for no one. Join, or die.

Drawn by Fire

Drawn by Fire PDF Author: Paul Combs
Publisher: Fire Engineering Books
ISBN: 1593702434
Category : Technology & Engineering
Languages : en
Pages : 182

Book Description
Readers will find that this book is more than a collection of 156 fire service editorial cartoons. Paul Combs is a gifted artist who uses his talent as a tool to express his passion for making a difference in the fire service, the greatest job in the world.

The Art of Ill Will

The Art of Ill Will PDF Author: Donald Dewey
Publisher: NYU Press
ISBN: 0814720153
Category : Art
Languages : en
Pages : 262

Book Description
Featuring over 200 illustrations, this book tells the story of American political cartoons. From the colonial period to contemporary cartoonists like Pat Oliphant and Jimmy Margulies, this title highlights these artists' uncanny ability to encapsulate the essence of a situation and to steer the public mood with a single drawing.

Differentiate Or Die

Differentiate Or Die PDF Author: Jack Trout
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 248

Book Description
Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.

Change or Die

Change or Die PDF Author: Alan Deutschman
Publisher: Harper Collins
ISBN: 0061843555
Category : Business & Economics
Languages : en
Pages : 258

Book Description
Change or Die. What if you were given that choice? If you didn't, your time would end soon—a lot sooner than it had to. Could you change when change matters most? This is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our mindset. A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys—relate, repeat, and reframe—to help us make important positive changes in our lives. Explaining breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business (including Dr. Dean Ornish, Mimi Silbert of the Delancey Street Foundation, Bill Gates, Daniel Boulud, and many others), Deutschman demonstrates how anyone can achieve lasting, revolutionary changes that are positive, attainable, and absolutely vital.

Join Or Die

Join Or Die PDF Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 4

Book Description
A fact-sheet answering the age-old question: Why aren't Delaware and Georgia included on the body of Ben Franklin's famous "Join or Die" snake?

Join, or Die – Philosophical Foundations of Federalism

Join, or Die – Philosophical Foundations of Federalism PDF Author: Dietmar Heidemann
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110422123
Category : Philosophy
Languages : en
Pages : 260

Book Description
Research on federalism is rarely concerned with its philosophical foundations. However, arguments on why and how best to organise a plurality of states in a multilevel political order have first been discussed by philosophers and continue to inspire contemporary reasoning on international and supranational relations not only in political philosophy. This book offers a unique overview of the philosophical foundations of federalism from both a historical and a systematic perspective. The analyses proposed by renowned scholars from the US and from several European countries cover classic writers such as Hobbes and the authors of the Federalist Papers, Kant and Rawls, and range from anthropological justifications of federal orders to contemporary problems of EU constitutionalism, the principle of subsidiarity and the jurisdiction of the European Court of Human Rights (ECHR). The book is of relevance to anyone interested in philosophical justifications of federalism.

Benjamin Franklin's Vision of American Community

Benjamin Franklin's Vision of American Community PDF Author: Lester C. Olson
Publisher: Univ of South Carolina Press
ISBN: 9781570035258
Category : Art
Languages : en
Pages : 350

Book Description
"Olson contends that attention to the visual images created in each of these roles dramatizes fundamental changes in Franklin's sensibility concerning British America. In 1754 Franklin was an American Whig supporter of the British Empire's constitutional monarchy. During the late 1750s and early 1760s he veered toward increasing the power of the Crown over Pennsylvania by changing the colony's form of government before ultimately rejecting constitutional monarchy and advocating republican politics during the 1770s and 1780s. The shifts in Franklin's fundamental political commitments are among the most arresting aspects of his life. Benjamin Franklin's Vision of American Community highlights these changes as it examines his pictorial representations of British America through several decades."--BOOK JACKET.

Visual Rhetoric

Visual Rhetoric PDF Author: Lester C. Olson
Publisher: SAGE
ISBN: 141294919X
Category : Art
Languages : en
Pages : 465

Book Description
Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this "visual rhetoric." This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action—performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing—introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler "This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." —Julianne H. Newton, University of Oregon
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