Author: Colin Crum Publisher: The Rosen Publishing Group, Inc ISBN: 1477790144 Category : Juvenile Nonfiction Languages : en Pages : 34
Book Description
While both BMW and Mercedes are known for their fast and beautiful cars, each company has its own style. Highlighting the similarities and subtle differences between the two companies and presenting the stats and data in handy charts, this book will entertain reluctant readers while encouraging critical thinking through comparison.
Author: Philipp G. Rosengarten Publisher: Palgrave Macmillan ISBN: 9781403998835 Category : Business & Economics Languages : en Pages : 224
Book Description
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.
Author: David Kiley Publisher: John Wiley & Sons ISBN: 9780471269205 Category : Business & Economics Languages : en Pages : 348
Book Description
An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.
Author: James Taylor Publisher: Crowood Press UK ISBN: 9781861263179 Category : Transportation Languages : en Pages : 0
Book Description
The current generation, which features family saloons, practical Touring versions, delicious convertibles, and 'supercar' saloons, seems far removed from the earlier cars. However, upon closer inspection the lineage is clear, and the one theme that runs throughout is that these are true drivers' cars. James Taylor tells the story of the design, development and production of each generation, and includes coverage of the M3, Touring and convertible variants. Filled with full specs and production figures.
Author: Jham, Vimi Publisher: IGI Global ISBN: 1466643587 Category : Business & Economics Languages : en Pages : 373
Book Description
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Author: Ken Gross Publisher: Motorbooks ISBN: 9780879387549 Category : Transportation Languages : en Pages : 190
Book Description
This bestselling guidebook details all of the BMW models. Each car is coveredwith full development history, specifications, production numbers, investmentadvice, and more.
Author: Jay Howard Publisher: ISBN: 9781442129030 Category : Languages : en Pages : 82
Book Description
Soichiro Honda says that success is 99 percent failure...but it doesn't have to be that way! Achieving success can be ridiculously easy if you do a few things right and avoid many of the pitfalls described in this book!
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