Author: Or Graur
Publisher: MIT Press
ISBN: 0262379295
Category : Science
Languages : en
Pages : 214
Book Description
An eminently readable overview of the history and physics of galaxies. In Galaxies, Or Graur offers a brief and fascinating overview of the history, physics, and astrophysical uses of galaxies. Starting with the history of the last two thousand years of galaxy studies, Graur discusses the types of galaxies we observe and the physics that drive them; the myths and physical structure of the Milky Way; how galaxies were used to discover and study the mysterious phenomena of dark matter and dark energy; and how scientists think galaxies formed shortly after the Big Bang and evolved to their present forms. Tracing galaxy studies back thousands of years ago to their beginnings, Graur describes their origin in Ptolemy’s book Almagest, which was written in the first century CE. Almagest catalogued hundreds of stars and a few hazy cloud-like objects, one of which was the Andromeda galaxy. The reader will also encounter in this book well-known figures such as William Herschel, who, along with his sister Caroline (the first professional female astronomer), discovered hundreds of galaxies and lay the foundations for modern galaxy studies, as well as lesser-known astronomers, including tenth-century Persian astronomer Abd al-Rahman al-Sufi, twentieth-century American astronomer Vesto Melvin Slipher, and others. Galaxies concludes by showing readers how they can get involved in galaxy studies themselves and do their part to fight the light pollution that today obscures the Milky Way and all but the brightest of stars. Providing a brief but broad overview of galaxies for the nonspecialist, Galaxies shows just how modern science is done and what the future holds for this specific field of astronomy.
The Hitchhiker's Guide to the Galaxy
Author: Douglas Adams
Publisher: Pan Macmillan
ISBN: 0330513087
Category : Fiction
Languages : en
Pages : 233
Book Description
'One of the greatest achievements in comedy. A work of staggering genius' - David Walliams An international phenomenon and pop-culture classic, The Hitchhiker's Guide to the Galaxy has been a radio show, TV series, novel, stage play, comic book and film. Following the galactic (mis)adventures of Arthur Dent, Hitchhiker’s in its various incarnations has captured the imaginations of curious minds around the world . . . It's an ordinary Thursday lunchtime for Arthur Dent until his house gets demolished. The Earth follows shortly afterwards to make way for a new hyperspace express route, and his best friend has just announced that he's an alien. At this moment, they're hurtling through space with nothing but their towels and an innocuous-looking book inscribed, in large friendly letters, with the words: DON'T PANIC. The weekend has only just begun . . . This 42nd Anniversary Edition includes exclusive bonus material from the Douglas Adams archives, and an introduction by former Doctor Who showrunner, Russell T Davies. Continue Arthur Dent's intergalactic adventures in the rest of the trilogy with five parts: The Restaurant at the End of the Universe, Life, the Universe and Everything, So Long, and Thanks for All the Fish, and Mostly Harmless.
Publisher: Pan Macmillan
ISBN: 0330513087
Category : Fiction
Languages : en
Pages : 233
Book Description
'One of the greatest achievements in comedy. A work of staggering genius' - David Walliams An international phenomenon and pop-culture classic, The Hitchhiker's Guide to the Galaxy has been a radio show, TV series, novel, stage play, comic book and film. Following the galactic (mis)adventures of Arthur Dent, Hitchhiker’s in its various incarnations has captured the imaginations of curious minds around the world . . . It's an ordinary Thursday lunchtime for Arthur Dent until his house gets demolished. The Earth follows shortly afterwards to make way for a new hyperspace express route, and his best friend has just announced that he's an alien. At this moment, they're hurtling through space with nothing but their towels and an innocuous-looking book inscribed, in large friendly letters, with the words: DON'T PANIC. The weekend has only just begun . . . This 42nd Anniversary Edition includes exclusive bonus material from the Douglas Adams archives, and an introduction by former Doctor Who showrunner, Russell T Davies. Continue Arthur Dent's intergalactic adventures in the rest of the trilogy with five parts: The Restaurant at the End of the Universe, Life, the Universe and Everything, So Long, and Thanks for All the Fish, and Mostly Harmless.
The Murderer's Son
Author: Joseph Herr
Publisher: Lulu.com
ISBN: 1300347538
Category : Biography & Autobiography
Languages : en
Pages : 263
Book Description
On February 20th of 1967, Richard Herr plead guilty to the brutal murder of Grand Ledge houswife Betty Reynolds. From the moment the Eaton County, MI court accepted his plea however, Richard Herr has professed his innocence. In March of 2011, Richard Herr published a book titled Inside-Outside: to be continued in which he tells his story of the murder as well as how he was denied his day in court by the legal system and pressured into pleading guily. He continues to profess his innocence of the brutal crime as he leads the reader to other possible suspects. Joseph Herr, The Murderer's Son, investigates his father's story and reveals facts on the case and trial that have never been made public until now. He also tells his own story, detailing how being the murderer's son has effected his own life.
Publisher: Lulu.com
ISBN: 1300347538
Category : Biography & Autobiography
Languages : en
Pages : 263
Book Description
On February 20th of 1967, Richard Herr plead guilty to the brutal murder of Grand Ledge houswife Betty Reynolds. From the moment the Eaton County, MI court accepted his plea however, Richard Herr has professed his innocence. In March of 2011, Richard Herr published a book titled Inside-Outside: to be continued in which he tells his story of the murder as well as how he was denied his day in court by the legal system and pressured into pleading guily. He continues to profess his innocence of the brutal crime as he leads the reader to other possible suspects. Joseph Herr, The Murderer's Son, investigates his father's story and reveals facts on the case and trial that have never been made public until now. He also tells his own story, detailing how being the murderer's son has effected his own life.
Brand Leadership
Author: Erich Joachimsthaler
Publisher: Simon and Schuster
ISBN: 074320378X
Category : Business & Economics
Languages : en
Pages : 376
Book Description
Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture—as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to: --Create and elaborate brand identities (what should the brand stand for) --Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assets --Identify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutter --Use the Internet and sponsorship to make brands resources work more effectively --Address the four imperatives of global brand management Like David Aaker's two previous bestselling books, Brand Leadership will be essential reading for line executives and brand managers in market-driven firms worldwide.
Publisher: Simon and Schuster
ISBN: 074320378X
Category : Business & Economics
Languages : en
Pages : 376
Book Description
Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture—as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to: --Create and elaborate brand identities (what should the brand stand for) --Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assets --Identify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutter --Use the Internet and sponsorship to make brands resources work more effectively --Address the four imperatives of global brand management Like David Aaker's two previous bestselling books, Brand Leadership will be essential reading for line executives and brand managers in market-driven firms worldwide.
The Automotive Industry and European Integration
Author: A. J. Jacobs
Publisher: Springer
ISBN: 303017431X
Category : Business & Economics
Languages : en
Pages : 449
Book Description
This book chronicles the divergent growth trends in car production in Belgium and Spain. It delves into how European integration, high wages, and the demise of GM and Ford led to plant closings in Belgium. Next, it investigates how lower wages and the expansion strategies of Western European automakers stimulated expansion in the Spanish auto industry. Finally, it offers three alternate scenarios regarding how further EU expansion and Brexit may potentially reshape the geographic footprint of European car production over the next ten years. In sum, this book utilizes history to help expand the knowledge of scholars and policymakers regarding how European integration and Brexit may impact future auto industry investment for all EU nations.
Publisher: Springer
ISBN: 303017431X
Category : Business & Economics
Languages : en
Pages : 449
Book Description
This book chronicles the divergent growth trends in car production in Belgium and Spain. It delves into how European integration, high wages, and the demise of GM and Ford led to plant closings in Belgium. Next, it investigates how lower wages and the expansion strategies of Western European automakers stimulated expansion in the Spanish auto industry. Finally, it offers three alternate scenarios regarding how further EU expansion and Brexit may potentially reshape the geographic footprint of European car production over the next ten years. In sum, this book utilizes history to help expand the knowledge of scholars and policymakers regarding how European integration and Brexit may impact future auto industry investment for all EU nations.
Mostly Harmless
Author: Douglas Adams
Publisher: Del Rey
ISBN: 0345379330
Category : Fiction
Languages : en
Pages : 284
Book Description
Now celebrating the 42nd anniversary of The Hitchhiker’s Guide to the Galaxy, soon to be a Hulu original series! “Hitchhiker fans rejoice! . . . [Here’s] more of the same zany nonsensical mayhem.”—The New York Times Book Review It’s easy to get disheartened when your planet has been blown up and the woman you love has vanished due to a misunderstanding about space/time. However, instead of being disheartened, Arthur Dent makes the terrible mistake of starting to enjoy life a bit—and immediately all hell breaks loose. Hell takes a number of forms: there’s the standard Ford Prefect version, in the shape of an all-new edition of The Hitchhiker’s Guide to the Galaxy, and a totally unexpected manifestation in the form of a teenage girl who startles Arthur Dent by being his daughter when he didn’t even know he had one. Can Arthur save the Earth from total multidimensional obliteration? Can he save the Guide from a hostile alien takeover? Can he save his daughter, Random, from herself? Of course not. He never works out exactly what is going on. Will you? “Douglas Adams is a terrific satirist. . . . He is anything but harmless.”—The Washington Post Book World
Publisher: Del Rey
ISBN: 0345379330
Category : Fiction
Languages : en
Pages : 284
Book Description
Now celebrating the 42nd anniversary of The Hitchhiker’s Guide to the Galaxy, soon to be a Hulu original series! “Hitchhiker fans rejoice! . . . [Here’s] more of the same zany nonsensical mayhem.”—The New York Times Book Review It’s easy to get disheartened when your planet has been blown up and the woman you love has vanished due to a misunderstanding about space/time. However, instead of being disheartened, Arthur Dent makes the terrible mistake of starting to enjoy life a bit—and immediately all hell breaks loose. Hell takes a number of forms: there’s the standard Ford Prefect version, in the shape of an all-new edition of The Hitchhiker’s Guide to the Galaxy, and a totally unexpected manifestation in the form of a teenage girl who startles Arthur Dent by being his daughter when he didn’t even know he had one. Can Arthur save the Earth from total multidimensional obliteration? Can he save the Guide from a hostile alien takeover? Can he save his daughter, Random, from herself? Of course not. He never works out exactly what is going on. Will you? “Douglas Adams is a terrific satirist. . . . He is anything but harmless.”—The Washington Post Book World
And Another Thing...
Author: Eoin Colfer
Publisher: Hachette Books
ISBN: 1401394809
Category : Fiction
Languages : en
Pages : 364
Book Description
And Another Thing ... will be the sixth novel in the now improbably named Hitchhiker's Guide to the Galaxy trilogy. Eight years after the death of its creator, Douglas Adams, the author's widow, Jane Belson, has given her approval for the project to be continued by the international number one bestselling children's writer, Eoin Colfer, author of the Artemis Fowl novels. Douglas Adams himself once said, 'I suspect at some point in the future I will write a sixth Hitchhiker book. Five seems to be a wrong kind of number, six is a better kind of number.' Belson said of Eoin Colfer, 'I love his books and could not think of a better person to transport Arthur, Zaphod and Marvin to pastures new.' Colfer, a fan of Hitchhiker since his schooldays, said, 'Being given the chance to write this book is like suddenly being offered the superpower of your choice. For years I have been finishing this incredible story in my head and now I have the opportunity to do it in the real world.' Prepare to be amazed...
Publisher: Hachette Books
ISBN: 1401394809
Category : Fiction
Languages : en
Pages : 364
Book Description
And Another Thing ... will be the sixth novel in the now improbably named Hitchhiker's Guide to the Galaxy trilogy. Eight years after the death of its creator, Douglas Adams, the author's widow, Jane Belson, has given her approval for the project to be continued by the international number one bestselling children's writer, Eoin Colfer, author of the Artemis Fowl novels. Douglas Adams himself once said, 'I suspect at some point in the future I will write a sixth Hitchhiker book. Five seems to be a wrong kind of number, six is a better kind of number.' Belson said of Eoin Colfer, 'I love his books and could not think of a better person to transport Arthur, Zaphod and Marvin to pastures new.' Colfer, a fan of Hitchhiker since his schooldays, said, 'Being given the chance to write this book is like suddenly being offered the superpower of your choice. For years I have been finishing this incredible story in my head and now I have the opportunity to do it in the real world.' Prepare to be amazed...