Delta

Delta PDF Author: W. David Lewis
Publisher:
ISBN: 9780820341620
Category : History
Languages : en
Pages : 0

Book Description
Beginning in the 1920s as a lowly crop-dusting operation in Louisiana, Delta Air Lines had, by its fiftieth anniversary, down to become one of the largest companies in the industry and one of the most consistently profitable. First published in 1979, this is a comprehensive account of the growth and development of Delta's strategy and style, the steady expansion of its routes, its relationship with federal regulatory agencies, and the everchanging composition of its fleet. Because the underlying spirit of the Delta enterprise owed so much to its founder, C.E. Woolman, this is also an engaging portrait of the man who came to be classed alongside Eastern's Eddie Rickenbacker and Pan American's Juan Trippe as a pioneer of commercial aviation.

Glory Lost and Found

Glory Lost and Found PDF Author: Seth Kaplan
Publisher:
ISBN: 9780996990103
Category :
Languages : en
Pages : 454

Book Description
"When the history book is written on the restructuring of this industry, Delta will be the greatest turnaround story in it." --Delta CEO Gerald Grinstein, December 19, 2006 Its reputation was now as tattered as the interiors of its airplanes. Delta Air Lines, on September 14, 2005, was nothing like the world-beating company it had been just five years earlier, let alone decades before that. On this day, Delta found itself surrounded by lawyers, dejectedly filing for bankruptcy. Few believed it could ever reclaim its perch atop the US airline industry. But it did. Glory Lost and Found: How Delta Climbed from Despair to Dominance in the Post-9/11 Era tells the story of Delta's dramatic tumble into bankruptcy and how it climbed its way back to pre-eminence despite hurricane-force headwinds: high fuel prices, a hostile takeover bid, relentless competition, economic meltdowns and geopolitical shocks. This book stems from a decade of research and countless interviews by Airline Weekly's Seth Kaplan and Jay Shabat. It's a profile in leadership: Delta became not only the greatest turnaround story in its own industry but also one of the greatest in the history of corporate America. Delta did the unimaginable by simultaneously resurrecting its finances and the spirits of its employees and customers. And while redefining itself, Delta also redefined an industry.

Delta Air Lines

Delta Air Lines PDF Author:
Publisher: PediaPress
ISBN:
Category :
Languages : en
Pages : 293

Book Description

Mergers, Acquisitions, and Other Restructuring Activities

Mergers, Acquisitions, and Other Restructuring Activities PDF Author: Donald DePamphilis
Publisher: Elsevier
ISBN: 012374878X
Category : Business & Economics
Languages : en
Pages : 788

Book Description
Explaining the real-world of mergers, acquisitions, and restructuring based on his own academic knowledge and experience, Donald DePamphilis shows how deals are done, rather than just explaining the theory behind them.

Louisiana Aviation

Louisiana Aviation PDF Author: Vincent P. Caire
Publisher: LSU Press
ISBN: 0807142107
Category : Transportation
Languages : en
Pages : 146

Book Description
At the beginning of the twentieth century the skies presented a new frontier, one that attracted daredevils, businessmen, politicians, and engineers enticed by a new form of transportation. Louisiana entrepreneurs and pilots proved instrumental in ushering in the Golden Age of Aviation. They advanced aircraft design, revolutionized aerial crop dusting, pioneered airmail routes, pushed the limits of stunt flying, and entertained spectators with air races. A pilot and freelance writer with more than twenty years of experience in the aviation industry, Vincent P. Caire chronicles the state's history of flight in 196 vintage and contemporary photographs, many never-before published. Photos of early aviation pioneer John Moisant, air racing champion General James Doolittle, barnstormer Roscoe Turner, aircraft designer James Wedell, and founder of Delta Airlines C. E. Woolman reflect Louisiana's zeal for aeronautics. Caire explains how the efforts of Senator Huey P. Long and Harry P. Williams, co-owner of the Wedell-Williams Air Service in Patterson, Louisiana, influenced the development of viable airmail routes throughout the southeastern United States. Rarely seen photographs depict the Art Deco elegance of the first modern, multioperational passenger terminal in the nation -- Shushan Airport in New Orleans. A captivating visual tour spanning one hundred years, Louisiana Aviation celebrates the state's air history, evident in Louisiana's seventy airports, 5,000 aircraft, 7,000 pilots, and numerous airshows in operation today.

The Encyclopedia of Northern Kentucky

The Encyclopedia of Northern Kentucky PDF Author: Paul A. Tenkotte
Publisher: University Press of Kentucky
ISBN: 0813159962
Category : Reference
Languages : en
Pages : 1070

Book Description
The Encyclopedia of Northern Kentucky is the authoritative reference on the people, places, history, and rich heritage of the Northern Kentucky region. The encyclopedia defines an overlooked region of more than 450,000 residents and celebrates its contributions to agriculture, art, architecture, commerce, education, entertainment, literature, medicine, military, science, and sports. Often referred to as one of the points of the "Golden Triangle" because of its proximity to Lexington and Louisville, Northern Kentucky is made up of eleven counties along the Ohio River: Boone, Bracken, Campbell, Carroll, Gallatin, Grant, Kenton, Mason, Owen, Pendleton, and Robertson. With more than 2,000 entries, 170 images, and 13 maps, this encyclopedia will help readers appreciate the region's unique history and culture, as well as the role of Northern Kentucky in the larger history of the Commonwealth of Kentucky and the nation. • Describes the "Golden Triangle" of Kentucky, an economically prosperous area with high employment, investment, and job-creation rates • Contains entries on institutions of higher learning, including Northern Kentucky University, Thomas More College, and three community and technical colleges • Details the historic cities of Covington, Newport, Bellevue, Dayton, and Ludlow and their renaissance along the shore of the Ohio River • Illustrates the importance of the Cincinnati / Northern Kentucky International Airport as well as major corporations such as Ashland, Fidelity Investments, Omnicare, Toyota North America, and United States Playing Card

Airline Marketing and Management

Airline Marketing and Management PDF Author: Stephen Shaw
Publisher: Ashgate Publishing, Ltd.
ISBN: 9780754648208
Category : Transportation
Languages : en
Pages : 340

Book Description
Through five previous editions "Airline Marketing and Management" by Stephen Shaw has established itself as the preferred textbook for students of the principles of marketing and their application in today's airline industry; as well as a reliable reference work for those with a professional interest in the area. Carefully revised, the sixth edition of this internationally successful book includes new material on: the impact of the Trade Cycle and the current period of high oil prices on the demand for air travel; the effect of current trends towards regulatory reform and the relaxation of Ownership and Control rules on the structure of the international airline industry; the continuing strong impact of Low Cost Carriers, and the strategic options open to so-called 'Legacy' airlines as they respond to the challenges facing them; and, the setting up of new 'Business Class Only' airlines. Why are they appearing now, and what are their long-term chances of success? An initial review of the structure of the air transport market and the industry marketing environment is followed by detailed chapters examining airline business and marketing strategies, product design and management, pricing and revenue management, current and possible future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from the knowledge obtained regarding the significant strategic challenges facing aviation at the present time. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Pandemic Communication and Resilience

Pandemic Communication and Resilience PDF Author: David M. Berube
Publisher: Springer Nature
ISBN: 3030773442
Category : Science
Languages : en
Pages : 398

Book Description
This book examines how we design and deliver health communication messages relating to outbreaks, epidemics, and pandemics. We have experienced major changes to how the public receives and searches for information about health crises over the last twelve decades with the ongoing shift from text/broadcast-based to digital messaging and social media. Both health theories and practices are examined as it applies to testing, tracking, hoarding, therapeutics, and vaccines with case studies. Challenges to communicate about health to diverse audiences (including the science illiterate) and across (both Western and developing economies) have been complicated by politics, norms and mores, personal heuristics, and biases, such as mortality salience, news avoidance, and quarantine fatigue. Issues of economic development and land use, trade and transportation, and even climate change have increased the exposure of human populations to infectious diseases making risk and resilience more pressing. The book has been designed to support health communicators and public health management professionals, students, and interested stakeholders and university libraries.
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