Infographics For Dummies

Author: Justin Beegel, MBA
Publisher: John Wiley & Sons
ISBN: 1118792270
Category : Computers
Languages : en
Pages : 320

Book Description
Create stunning infographics with this hands-on guide Infographics For Dummies is a comprehensive guide to creating data visualization with viral appeal. Written by the founder of Infographic World, a New York City based infographic agency, and his top designers, the book focuses on the how-to of data, design, and distribution to create stunning, shareable infographics. Step-by-step instruction allows you to handle data like a pro, while creating eye-catching graphics with programs like Adobe Illustrator and Photoshop. The book walks you through the different types of infographics, explaining why they're so effective, and when they're appropriate. Ninety percent of the information transmitted to your brain is visual, so it's important to tickle the optic nerves to get people excited about your data. Infographics do just that. Much more exciting than a spreadsheet, infographics can add humor, interest, and flash while imparting real information. Putting your data in graphic form makes it more likely to be shared via Twitter, Facebook, Pinterest, and other social media sites, and the visual interest makes it less likely to be ignored. Infographics For Dummies provides a tried-and-true method for creating infographics that tell a story and get people excited. Topics include: Talking to clients about the data Discovering trends, outliers, and patterns Designing with mood boards and wireframes Launching and promoting your infographic The book, written by Justin Beegel, MBA, founder of Infographic World, Inc., describes the elements of a successful infographic, and stresses the must-have ingredients that get your data noticed. Humans are visual creatures, telling stories in a visual way. In today's world filled with data and messaging, an infographic is one of the best ways to get your point across.

Cool Infographics

Author: Randy Krum
Publisher: John Wiley & Sons
ISBN: 1118837150
Category : Computers
Languages : en
Pages : 373

Book Description
Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating great infographics Covers online infographics used for marketing, including social media and search engine optimization (SEO) Shows how to market your skills with a visual, infographic resume Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

Visual Social Marketing For Dummies

Author: Krista Neher
Publisher: John Wiley & Sons
ISBN: 1118753488
Category : Business & Economics
Languages : en
Pages : 338

Book Description
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.

White Papers For Dummies

Author: Gordon Graham
Publisher: John Wiley & Sons
ISBN: 1118497058
Category : Business & Economics
Languages : en
Pages : 384

Book Description
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

The Infographic Guide to Personal Finance

Author: Michele Cagan
Publisher: Simon and Schuster
ISBN: 1507204663
Category : Business & Economics
Languages : en
Pages : 128

Book Description
This illustrated beginner's guide to personal finance distills essential information into small, easy-to-follow steps to help you get your finances in order. Get your finances in shape! In The Infographic Guide to Personal Finance, you will learn all the skills you need to make good financial decisions and grow your personal wealth. Full of colorful descriptions organized in an easy-to-read format, this book contains infographics such as: Choosing your bank; Building an emergency fund; Choosing a financial planner; Where your money is going; What not to buy; Health insurance; Property insurance; What federal taxes pay for. With the help of this guide, you'll learn how to make good investments, save for big things like a house or college tuition, budget, and more!

Data Science For Dummies

Author: Lillian Pierson
Publisher: John Wiley & Sons
ISBN: 1119811619
Category : Computers
Languages : en
Pages : 436

Book Description
Monetize your company’s data and data science expertise without spending a fortune on hiring independent strategy consultants to help What if there was one simple, clear process for ensuring that all your company’s data science projects achieve a high a return on investment? What if you could validate your ideas for future data science projects, and select the one idea that’s most prime for achieving profitability while also moving your company closer to its business vision? There is. Industry-acclaimed data science consultant, Lillian Pierson, shares her proprietary STAR Framework – A simple, proven process for leading profit-forming data science projects. Not sure what data science is yet? Don’t worry! Parts 1 and 2 of Data Science For Dummies will get all the bases covered for you. And if you’re already a data science expert? Then you really won’t want to miss the data science strategy and data monetization gems that are shared in Part 3 onward throughout this book. Data Science For Dummies demonstrates: The only process you’ll ever need to lead profitable data science projects Secret, reverse-engineered data monetization tactics that no one’s talking about The shocking truth about how simple natural language processing can be How to beat the crowd of data professionals by cultivating your own unique blend of data science expertise Whether you’re new to the data science field or already a decade in, you’re sure to learn something new and incredibly valuable from Data Science For Dummies. Discover how to generate massive business wins from your company’s data by picking up your copy today.

Graphic Design for Beginners

Author: Anita Nipane
Publisher:
ISBN:
Category :
Languages : en
Pages : 119

Book Description
Do you need to design things, but have no background in graphic design theory? Would you like to learn the main graphic design principles and create visuals that effectively communicate your message? If you lack a degree in art but need to make social media posts and ads, business cards, flyers, brochures, or any other visuals, buy this book and read it. It won't substitute studying in a design school but will give you a vocabulary of the basic design and composition principles, color theory, and typography. This book will serve as your starting point if you want to create eye-catching visuals and never again make amateur mistakes. Read the book "Graphic Design for Beginners" and you will learn how to: use the main principles of professionally-looking designs create a composition and use visual weight, balance, and flow to emphasize your message recognize the difference between the optical and geographic center and why the first one is important use the science behind the good looking color schemes combine typefaces and use contrast in a sophisticated way use more than 20 FREE resources and tools for creating your designs In short, after reading this book you will know how to apply the same graphic design principles every professional designer knows and uses. Recommended especially for non-designers this book will change the way you look at graphic designs around you. Get it now!

Data Visualizations and Infographics

Author: Sarah K. C. Mauldin
Publisher: Rowman & Littlefield
ISBN: 1442243880
Category : Language Arts & Disciplines
Languages : en
Pages : 135

Book Description
Graphics which visually represent data or complex ideas are oftentimes easier for people to understand and digest than standalone statistics. A map shaded with different colors to represent religious affiliations or income levels enables researchers to quickly identify trends and patterns. New free tools and applications offer librarians the opportunity to organize and manipulate data to quickly create these helpful graphics. Learn how to overlay data sets on maps, create infographics for library services and instruction, use mindmapping for group brainstorming sessions, produce detailed timelines, process flowcharts, diagrams, and much more in this complete how-to-guidebook. This complete how-to guidebook provides you with the tools and inspiration you need to use infographics and data visualization techniques in your library to knock your audience’s socks off as you tell your story in a visual format that can be consumed and understood at a glance. You will learn how to: use the tools you already have to create a simple infographic; create a library services infographic using Piktochart; create instructional infographics with Easel.ly; create interactive timelines; mindmap your brainstorming meetings; create library flowcharts and diagrams using Creately; create interactive maps with imported data; and create complex data visualizations.

10 Steps to Creating an Infographic

Author: Stephanie B. Wilkerson
Publisher: SAGE Publications
ISBN: 1071817337
Category : Business & Economics
Languages : en
Pages : 231

Book Description
This book provides step-by-step guidance for developing high-quality infographics. Practical in its approach, 10 Steps to Creating an Infographic: A Practical Guide for Non-designers outlines a user-friendly process for developing infographics with a clearly defined purpose and powerful message. The book’s "how-to" approach makes infographic creation accessible for anyone who doesn’t have a background in graphic design or a budget for a graphic designer. Author Stephanie B. Wilkerson breaks down the complex task into a series of steps and models each step through a book-long example of the evolution of an infographic. Through this, and other examples presented throughout the book, readers will learn about infographic best practices and tips, as well guidance for avoiding design pitfalls.

Infographics

Author: Jason Lankow
Publisher: John Wiley & Sons
ISBN: 1118421590
Category : Business & Economics
Languages : en
Pages : 546

Book Description
Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and data visualization—can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact. Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content. Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.