Author: Seth Godin Publisher: Penguin UK ISBN: 0141935758 Category : Business & Economics Languages : en Pages : 256
Book Description
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.
Author: James Crews Publisher: U of Nebraska Press ISBN: 0803237820 Category : Poetry Languages : en Pages : 97
Book Description
For any of us, what stays? For the arsonist's wife who has not yet left? The devout saint trudging another mile in his nail-shoes? The lost couple in their dying moments in a Nebraska blizzard? The old woman who refuses to leave her home in Chernobyl? With an unflinching eye, James Crews gives us the forbidden love, forbidden unions, and secret lives that, whatever the loss, the attrition, the cost, we must acknowledge, must hold, must keep. And here, in Crews's finely wrought, deeply felt poems, is their testimony.
Author: Geir Lundestad Publisher: Oxford University Press ISBN: 0192579010 Category : History Languages : en Pages : 238
Book Description
The World's Most Prestigious Prize: The Inside Story of the Nobel Peace Prize is a fascinating, insider account of the Nobel peace prize. Drawing on unprecedented access to the Norwegian Nobel Institute's vast archive, it offers a gripping account of the founding of the prize, as well as its highs and lows, triumphs and disasters, over the last one-hundred-and-twenty years. But more than that, the book also draws on the author's unique insight during his twenty-five years as Director of the Norwegian Nobel Institute and Secretary of the Norwegian Nobel Committee. It reveals the real story of all the laureates of that period - some of them among the most controversial in the history of the prize (Gorbachev, Arafat, Peres and Rabin, Mandela and De Klerk, Obama, and Liu Xiaobo) - and exactly why they came to receive the prize. Despite all that has been written about the Nobel Peace Prize, this is the first-ever account written by a prominent insider in the Nobel system.
Author: Seth Godin Publisher: Penguin ISBN: 1101218452 Category : Business & Economics Languages : en Pages : 279
Book Description
How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes: • The Tupperware party, which turned buying plastic bowls into a social event • Flintstones vitamins, which turned a serious product into something fun • The free change-counting machine at every Commerce Bank branch • The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.
Author: Seth Godin Publisher: Penguin UK ISBN: 0141924861 Category : Business & Economics Languages : en Pages : 160
Book Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Author: Shirin Ebadi Publisher: Random House ISBN: 081299888X Category : Biography & Autobiography Languages : en Pages : 304
Book Description
The first Muslim woman to receive the Nobel Peace Prize, Shirin Ebadi has inspired millions around the globe through her work as a human rights lawyer defending women and children against a brutal regime in Iran. Now Ebadi tells her story of courage and defiance in the face of a government out to destroy her, her family, and her mission: to bring justice to the people and the country she loves. For years the Islamic Republic tried to intimidate Ebadi, but after Mahmoud Ahmadinejad rose to power in 2005, the censorship and persecution intensified. The government wiretapped Ebadi’s phones, bugged her law firm, sent spies to follow her, harassed her colleagues, detained her daughter, and arrested her sister on trumped-up charges. It shut down her lectures, fired up mobs to attack her home, seized her offices, and nailed a death threat to her front door. Despite finding herself living under circumstances reminiscent of a spy novel, nothing could keep Ebadi from speaking out and standing up for human dignity. But it was not until she received a phone call from her distraught husband—and he made a shocking confession that would all but destroy her family—that she realized what the intelligence apparatus was capable of to silence its critics. The Iranian government would end up taking everything from Shirin Ebadi—her marriage, friends, and colleagues, her home, her legal career, even her Nobel Prize—but the one thing it could never steal was her spirit to fight for justice and a better future. This is the amazing, at times harrowing, simply astonishing story of a woman who would never give up, no matter the risks. Just as her words and deeds have inspired a nation, Until We Are Free will inspire you to find the courage to stand up for your beliefs. Praise for Until We Are Free “Ebadi recounts the cycle of sinister assaults she faced after she won the Nobel Prize in 2003. Her new memoir, written as a novel-like narrative, captures the precariousness of her situation and her determination to ‘stand firm.’”—The Washington Post “Powerful . . . Although [Ebadi’s] memoir underscores that a slow change will have to come from within Iran, it is also proof of the stunning effects of her nonviolent struggle on behalf of those who bravely, and at a very high cost, keep pushing for the most basic rights.”—The New York Times Book Review “Shirin Ebadi is quite simply the most vital voice for freedom and human rights in Iran.”—Reza Aslan, author of No god but God and Zealot “Shirin Ebadi writes of exile hauntingly and speaks of Iran, her homeland, as the poets do. Ebadi is unafraid of addressing the personal as well as the political and does both fiercely, with introspection and fire.”—Fatima Bhutto, author of The Shadow of the Crescent Moon “I would encourage all to read Dr. Shirin Ebadi’s memoir and to understand how her struggle for human rights continued after winning the Nobel Peace Prize. It is also fascinating to see how she has been affected positively and negatively by her Nobel Prize. This is a must read for all.”—Desmond Tutu “A revealing portrait of the state of political oppression in Iran . . . [Ebadi] is an inspiring figure, and her suspenseful, evocative story is unforgettable.”—Publishers Weekly (starred review) “Ebadi’s courage and strength of character are evident throughout this engrossing text.”—Kirkus Reviews
Author: David Carter Publisher: Hesperus Press ISBN: 1780940408 Category : Literary Criticism Languages : en Pages : 170
Book Description
With humor, wit, and insight, David Carter sets out a number of fail-safe rules to follow in order to win the Nobel Prize in literatureThere are acclaimed writers— James Joyce, Marcel Proust, Tolstoy, Mark Twain— who never won the Nobel Prize, and others, less well known, such as Henryk Sienkiewicz, Paul Heyse, and Romain Rolland, who did. What exactly does one have to do to impress, or be snubbed by, the Nobel Committee? This book is a fascinating survey of the Nobel Prize for literature, constructed as a tongue-in-cheek series of rules. "Be a man" is one of them, and "Make sure your best work has been translated into Swedish" another. Presenting biographical information as well as extracts from their work, David Carter will try to answer a number of questions about the prize, such as What are the outstanding qualities of the winners' works? Were there any unusual circumstances attending the award? and Who else was considered and rejected and why?
Author: Cyntoia Brown-Long Publisher: Atria Books ISBN: 1982141115 Category : Biography & Autobiography Languages : en Pages : 320
Book Description
NAACP Image Award nominee for Outstanding Biography/Autobiography In her own words, Cyntoia Brown-Long shares the riveting and redemptive story of how she changed her life for the better while in prison, finding hope through faith after a traumatic adolescence of drug addiction, rape, and sex trafficking led to a murder conviction. “Those...years in prison hadn’t just turned me into woman. They transformed me. The girl who desperately wanted to belong, who felt powerless, who clawed, and scratched her way out of every corner she was backed into, was gone.” At the age of sixteen, Cyntoia Brown, a survivor of human trafficking, was arrested for killing a man who had picked her up for sex. Two years later, she was sentenced to life in prison. Brown reflects on the isolation, low self-esteem, and sense of alienation that drove her straight into the hands of a predator. Once in prison, she attempts to build a positive path and honor the values her beloved adoptive mother, Ellenette, taught her, but Cyntoia succumbs to harmful influences that drive her to a cycle of progress and setbacks. Then, a fateful meeting with a prison educator turned mentor offers Cyntoia the opportunity to make the pivotal decision to strive for a better future, even if she’s never freed. In these pages, Cyntoia shares the details of her transformation, including a profound encounter with God, an unlikely romance, an unprecedented outpouring of support from social media advocates and A-list celebrities, and her release from prison. A coming-of-age memoir set against the shocking backdrop of a life behind bars, Free Cyntoia takes you on a spiritual journey as Cyntoia struggles to overcome a lifetime of feeling ostracized and abandoned by society.
Author: Heather E. Douglas Publisher: University of Pittsburgh Pre ISBN: 082297357X Category : Philosophy Languages : en Pages : 227
Book Description
The role of science in policymaking has gained unprecedented stature in the United States, raising questions about the place of science and scientific expertise in the democratic process. Some scientists have been given considerable epistemic authority in shaping policy on issues of great moral and cultural significance, and the politicizing of these issues has become highly contentious. Since World War II, most philosophers of science have purported the concept that science should be "value-free." In Science, Policy and the Value-Free Ideal, Heather E. Douglas argues that such an ideal is neither adequate nor desirable for science. She contends that the moral responsibilities of scientists require the consideration of values even at the heart of science. She lobbies for a new ideal in which values serve an essential function throughout scientific inquiry, but where the role values play is constrained at key points, thus protecting the integrity and objectivity of science. In this vein, Douglas outlines a system for the application of values to guide scientists through points of uncertainty fraught with moral valence.Following a philosophical analysis of the historical background of science advising and the value-free ideal, Douglas defines how values should-and should not-function in science. She discusses the distinctive direct and indirect roles for values in reasoning, and outlines seven senses of objectivity, showing how each can be employed to determine the reliability of scientific claims. Douglas then uses these philosophical insights to clarify the distinction between junk science and sound science to be used in policymaking. In conclusion, she calls for greater openness on the values utilized in policymaking, and more public participation in the policymaking process, by suggesting various models for effective use of both the public and experts in key risk assessments.
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Author: Seth Godin
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Author: Seth Godin
Author: Seth Godin
Author: Anastasia Suen
Author: Shirin Ebadi
Author: David Carter
Author: Cyntoia Brown-Long
Author: Heather E. Douglas