Author: Sheila Steinberg
Publisher: Juta and Company Ltd
ISBN: 9780702172618
Category : Education
Languages : en
Pages : 356
Book Description
In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.
Introduction to Communication Studies
Author: John Fiske
Publisher: Psychology Press
ISBN: 0415046726
Category : Language Arts & Disciplines
Languages : en
Pages : 203
Book Description
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theoryto Saussure's structural linguistics and Peirce'sSemiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
Publisher: Psychology Press
ISBN: 0415046726
Category : Language Arts & Disciplines
Languages : en
Pages : 203
Book Description
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theoryto Saussure's structural linguistics and Peirce'sSemiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
A Century of Communication Studies
Author: Pat J. Gehrke
Publisher: Routledge
ISBN: 1134062869
Category : Language Arts & Disciplines
Languages : en
Pages : 449
Book Description
This volume chronicles the development of communication studies as a discipline, providing a history of the field and identifying opportunities for future growth. Editors Pat J. Gehrke and William M. Keith have assembled an exceptional list of communication scholars who, in the thirteen chapters contained in this book, cover the breadth and depth of the field. Organized around themes and concepts that have enduring historical significance and wide appeal across numerous subfields of communication, A Century of Communication Studies bridges research and pedagogy, addressing themes that connect classroom practice and publication. Published in the 100th anniversary year of the National Communication Association, this collection highlights the evolution of communication studies and will serve future generations of scholars as a window into not only our past but also the field’s collective possibilities.
Publisher: Routledge
ISBN: 1134062869
Category : Language Arts & Disciplines
Languages : en
Pages : 449
Book Description
This volume chronicles the development of communication studies as a discipline, providing a history of the field and identifying opportunities for future growth. Editors Pat J. Gehrke and William M. Keith have assembled an exceptional list of communication scholars who, in the thirteen chapters contained in this book, cover the breadth and depth of the field. Organized around themes and concepts that have enduring historical significance and wide appeal across numerous subfields of communication, A Century of Communication Studies bridges research and pedagogy, addressing themes that connect classroom practice and publication. Published in the 100th anniversary year of the National Communication Association, this collection highlights the evolution of communication studies and will serve future generations of scholars as a window into not only our past but also the field’s collective possibilities.
An Introduction to Communication and Artificial Intelligence
Author: David J. Gunkel
Publisher: Polity
ISBN: 9781509533169
Category : Social Science
Languages : en
Pages : 320
Book Description
Communication and artificial intelligence (AI) are closely related. It is communication – particularly interpersonal conversational interaction – that provides AI with its defining test case and experimental evidence. Likewise, recent developments in AI introduce new challenges and opportunities for communication studies. Technologies such as machine translation of human languages, spoken dialogue systems like Siri, algorithms capable of producing publishable journalistic content, and social robots are all designed to communicate with users in a human-like way. This timely and original textbook provides educators and students with a much-needed resource, connecting the dots between the science of AI and the discipline of communication studies. Clearly outlining the topic's scope, content and future, the text introduces key issues and debates, highlighting the importance and relevance of AI to communication studies. In lively and accessible prose, David Gunkel provides a new generation with the information, knowledge, and skills necessary to working and living in a world where social interaction is no longer restricted to humans. The first work of its kind, An Introduction to Communication and Artificial Intelligence is the go-to textbook for students and scholars getting to grips with this crucial interdisciplinary topic.
Publisher: Polity
ISBN: 9781509533169
Category : Social Science
Languages : en
Pages : 320
Book Description
Communication and artificial intelligence (AI) are closely related. It is communication – particularly interpersonal conversational interaction – that provides AI with its defining test case and experimental evidence. Likewise, recent developments in AI introduce new challenges and opportunities for communication studies. Technologies such as machine translation of human languages, spoken dialogue systems like Siri, algorithms capable of producing publishable journalistic content, and social robots are all designed to communicate with users in a human-like way. This timely and original textbook provides educators and students with a much-needed resource, connecting the dots between the science of AI and the discipline of communication studies. Clearly outlining the topic's scope, content and future, the text introduces key issues and debates, highlighting the importance and relevance of AI to communication studies. In lively and accessible prose, David Gunkel provides a new generation with the information, knowledge, and skills necessary to working and living in a world where social interaction is no longer restricted to humans. The first work of its kind, An Introduction to Communication and Artificial Intelligence is the go-to textbook for students and scholars getting to grips with this crucial interdisciplinary topic.
Introduction to Communication Research
Author: John C. Reinard
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
ISBN: 9780072862959
Category : Language Arts & Disciplines
Languages : en
Pages : 0
Book Description
This introductory research text trains students to develop research arguments by designing studies, gathering research evidence, and thinking critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions. The fourth edition features a complete updating of examples and revision of treatments of key concepts to maintain the timeliness of the book in the fast-changing world of communication studies research.
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
ISBN: 9780072862959
Category : Language Arts & Disciplines
Languages : en
Pages : 0
Book Description
This introductory research text trains students to develop research arguments by designing studies, gathering research evidence, and thinking critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions. The fourth edition features a complete updating of examples and revision of treatments of key concepts to maintain the timeliness of the book in the fast-changing world of communication studies research.
Introduction to Communication Studies
Author: John Fiske
Publisher: Routledge
ISBN: 1134947070
Category : Social Science
Languages : en
Pages : 220
Book Description
The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.
Publisher: Routledge
ISBN: 1134947070
Category : Social Science
Languages : en
Pages : 220
Book Description
The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.
Introduction to Communication Course Book 1
Author: S. Steinberg
Publisher: Juta and Company Ltd
ISBN: 9780702136498
Category : Business & Economics
Languages : en
Pages : 162
Book Description
Introduces history and basics of human communication, covering the communication process, functions of communication, language and communication, non-verbal communication, interpersonal communication, listening, public speaking, and mass communication.
Publisher: Juta and Company Ltd
ISBN: 9780702136498
Category : Business & Economics
Languages : en
Pages : 162
Book Description
Introduces history and basics of human communication, covering the communication process, functions of communication, language and communication, non-verbal communication, interpersonal communication, listening, public speaking, and mass communication.
Introduction to Communication
Author: G. M. Du Plooy
Publisher: Juta and Company Ltd
ISBN: 9780702134463
Category : Communication
Languages : en
Pages : 216
Book Description
This publication aims to introduce undergraduate students to the research practices of communication science, with the emphasis on fundamental and basic research.
Publisher: Juta and Company Ltd
ISBN: 9780702134463
Category : Communication
Languages : en
Pages : 216
Book Description
This publication aims to introduce undergraduate students to the research practices of communication science, with the emphasis on fundamental and basic research.