Author: David Hornung Publisher: Laurence King Publishing ISBN: 9781856694193 Category : Art Languages : en Pages : 172
Book Description
Demystifying its subject for professionals and students alike, this title inspires confidence in colour's application to graphic design, illustration, painting, textile art, and textile design.
Author: David Hornung Publisher: Laurence King Publishing ISBN: 1529424534 Category : Art Languages : en Pages : 160
Book Description
A chronicle of the key ideas that have shaped the commercials we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast-moving business. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that have shaped the industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioral economics. Illustrated with hundreds of examples of adverts and explaining their power to grab our attention, the book is an absorbing guide to a turbulent industry.
Author: Roy S. Berns Publisher: John Wiley & Sons ISBN: 1119367220 Category : Science Languages : en Pages : 272
Book Description
This book offers detailed coverage of color, colorants, the coloring of materials, and reproducing the color of materials through imaging. It combines the clarity and ease of earlier editions with significant updates about the advancement in color theory and technology. Provides guidance for how to use color measurement instrumentation, make a visual assessment, set a visual tolerance, and select a formulation Supplements material with numerical examples, graphs, and illustrations that clarify and explain complex subjects Expands coverage of topics including spatial vision, solid-state lighting, cameras and spectrophotometers, and translucent materials
Author: David Hornung Publisher: McGraw-Hill Education ISBN: 9780073023052 Category : Art Languages : en Pages : 168
Book Description
This new text connects color theory with its practical application in two-dimensional visual disciplines--graphic design, illustration, painting, textile art, and textile design. Fundamental color concepts are explored in a series of sixteen painted studies that guide students through a variety of color experiences. The lesson sequence moves logically from basic structural concepts, through experiments with color applications, to scenarios that facilitate color unity and expression.
Author: Richard J. D. Tilley Publisher: John Wiley & Sons ISBN: 1119554691 Category : Technology & Engineering Languages : en Pages : 608
Book Description
The updated third edition of the only textbook on colour The revised third edition of Colour and the Optical Properties of Materials focuses on the ways that colour is produced, both in the natural world and in a wide range of applications. The expert author offers an introduction to the science underlying colour and optics and explores many of the most recent applications. The text is divided into three main sections: behaviour of light in homogeneous media, which can largely be explained by classical wave optics; the way in which light interacts with atoms or molecules, which must be explained mainly in terms of photons; and the interaction of light with insulators, semiconductors and metals, in which the band structure notions are of primary concern. The updated third edition retains the proven concepts outlined in the previous editions and contains information on the significant developments in the field with many figures redrawn and new material added. The text contains new or extended sections on photonic crystals, holograms, flat lenses, super-resolution optical microscopy and modern display technologies. This important book: Offers and introduction to the science that underlies the everyday concept of colour Reviews the cross disciplinary subjects of physics, chemistry, biology and materials science, to link light, colour and perception Includes information on many modern applications, such as the numerous different colour displays now available, optical amplifiers lasers, super-resolution optical microscopy and lighting including LEDs and OLEDs Contains new sections on photonic crystals, holograms, flat lenses, super-resolution optical microscopy and display technologies Presents many worked examples, with problems and exercises at the end of each chapter Written for students in materials science, physics, chemistry and the biological sciences, the third edition of Colour and The Optical Properties of Materials covers the basic science of the topic and has been thoroughly updated to include recent advances in the field.
Author: Mark Rosenfield Publisher: Elsevier Health Sciences ISBN: 0702051896 Category : Medical Languages : en Pages : 569
Book Description
An introduction to the theory and practice of optometry in one succinct volume. From the fundamental science of vision to clinical techniques and the management of common ocular conditions, this book encompasses the essence of contemporary optometric practice. Now in full colour and featuring over 400 new illustrations, this popular text which will appeal to both students and practitioners wishing to keep up to date has been revised significantly. The new edition incorporates recent advances in technology and a complete overview of clinical procedures to improve and update everyday patient care. Contributions from well-known international experts deliver a broad perspective and understanding of current optometric practice. A useful aid for students and the newly qualified practitioner, while providing a rapid reference guide for the more experienced clinician. - Comprehensive and logical coverage detailing the full spectrum of optometric practice in one volume. - Succinctly covers the basics of anatomy, physiology, pharmacology, investigative techniques and clinical management of common eye conditions to provide key topics likely to be met in clinical practice. - Discusses the full range of refractive correction, from spectacles and contact lenses to surgical treatment. - Includes chapters on the management of special populations, including paediatric, elderly, low vision and special needs patients. - Heavily illustrated throughout with key diagrams and images to support the text. - Complete restructuring of contents into three sections: basic sciences, clinical techniques and patient management. - Full colour throughout with over 400 illustrations. - Many new chapters reflecting the changes in optometric practice and technology over the last 20 years, including new imaging and diagnostic procedures and methods of ocular treatment and refractive correction. - Now includes internationally renowned authors from around the world. - Details a full range of refractive and management approaches for patient care.
Author: Mary Anne White Publisher: CRC Press ISBN: 0429887108 Category : Science Languages : en Pages : 537
Book Description
Designed for advanced undergraduate students and as a useful reference book for materials researchers, Physical Properties of Materials, Third Edition establishes the principles that control the optical, thermal, electronic, magnetic, and mechanical properties of materials. Using an atomic and molecular approach, this introduction to materials science offers readers a wide-ranging survey of the field and a basis to understand future materials. The author incorporates comments on applications of materials science, extensive references to the contemporary and classic literature, and 350 end-of-chapter problems. In addition, unique tutorials allow students to apply the principles to understand applications, such as photocopying, magnetic devices, fiber optics, and more. This fully revised and updated Third Edition includes new materials and processes, such as topological insulators, 3-D printing, and more information on nanomaterials. The new edition also now adds Learning Goals at the end of each chapter and a Glossary with more than 500 entries for quick reference.
Author: Alasdair K.B. Ruthven Publisher: Scion Publishing Ltd ISBN: 1907904905 Category : Medical Languages : en Pages : 158
Book Description
Essential Examination is one of the bestselling medical textbooks on the market. It is particularly suitable for medical students preparing for OSCEs and those learning to examine patients. Now in full colour, the book retains the unique format and approach of the original which has proved so popular: Clear, step-by-step guides to each examination, including useful things to say to the patient (or an examiner), detailed descriptions of special tests, etc. In a separate column is a collection of key information: potential findings, differential diagnoses of clinical signs and practical tips. On the following pages there are facts relating to that particular examination and, in many sections, there are also tips on how to present your findings succinctly - a skill which is crucial to master for exam success. Over 50,000 copies sold! This latest edition of Essential Examination has been comprehensively revised and new sections added: Neonatal - the 'baby check' Female genitalia Digital rectal examination GALS screening Foot and ankle Elbow Critically ill patient Confirming death If you are learning how to examine patients, or preparing for an OSCE, then you need Essential Examination! Amazon 5-star reviews:"I rarely write a rave review but this one is warranted. This textbook is AMAZING. It helped me do really well in my third year OSCE." "This book is by far the best purchase I have made at medical school." "I love the fact that this book is really condensed - has everything that you need to know about each examination in a couple of pages. Highly recommended to all medical students out there!" "Must-have book for medical student. It describes the examinations in a clear systematic manner which is easy to remember. It includes aide memoires and tips for getting extra marks in OSCEs. Each examination is also concluded with notes on commonly asked questions by examiners. I have found this book to be a great help for OSCE revision.."
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Author: David Hornung
Author: David Hornung
Author: Roy S. Berns
Author: David Hornung
Author: Richard J. D. Tilley
Author: ART.
Author: Mark Rosenfield
Author: Richard Pratchelt NOBLE
Author: Mary Anne White
Author: Alasdair K.B. Ruthven