Author: Svend Brinkmann Publisher: SAGE ISBN: 1526426099 Category : Reference Languages : en Pages : 209
Book Description
This is a concise introduction to the richness and scope of interviewing in social science research, teaching the craft of interview research with practical, hands-on guidance. Incorporating discussion of the wide variety of methods in interview-based research and the different approaches to reading the data, this book will help you to navigate the broad field of qualitative research with confidence and get out there and start collecting your data.
Author: Josh Steimle Publisher: Apress ISBN: 1484219317 Category : Business & Economics Languages : en Pages : 330
Book Description
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
Author: Eva Magnusson Publisher: Cambridge University Press ISBN: 131641907X Category : Psychology Languages : en Pages : 197
Book Description
For many students, the experience of learning about and using qualitative methods can be bewildering. This book is an accessible step-by-step guide to conducting interview-based qualitative research projects. The authors discuss the 'hows' and 'whys' of qualitative research, showing readers the practices as well as the principles behind them. The book first describes how to formulate research questions suited to qualitative inquiry. It then discusses in detail how to select and invite research participants into a study and how to design and carry out good interviews. It next presents several ways to analyze interviews and provides readers with many worked examples of analyses. It also discusses how to synthesize findings and how to present them. Doing Interview-based Qualitative Research equips readers in disciplines such as psychology, sociology, education, counseling, nursing, and public health with the knowledge and skills necessary to embark on their own projects.
Author: Catherine Cassell Publisher: SAGE ISBN: 147391745X Category : Business & Economics Languages : en Pages : 127
Book Description
In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, conclusions and next steps. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Author: Karen Kelsky Publisher: Crown ISBN: 0553419420 Category : Education Languages : en Pages : 450
Book Description
The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.
Author: Nigel King Publisher: SAGE Publications ISBN: 1412912571 Category : Social Science Languages : en Pages : 257
Book Description
Interviewing is used very widely in qualitative research, and takes many different forms. The qualitative interview is also a method that is constantly evolving, in response both to theoretical and technological developments. King and Horrocks present a clear and thorough guide to the use of interviews in contemporary qualitative research. Writing in an accessible style, with many practical examples, the authors explore: - The key debates in the philosophy and theory underlying interview methods - How to design and carry out interviews - The special requirements of group and remote (telephone and online) interviewing - The central issues of reflexivity and ethics. The book also features a chapter which introduces the principles and practice of the thematic analysis of interview data, and the book concludes with a detailed consideration of the use of interviews in two major qualitative research traditions: phenomenological and narrative approaches. Interviews in Qualitative Research is a must-have text for students and researchers planning to use interview methods for themselves. It is aimed at a broad range of disciplines with examples drawn from across the social, educational and health sciences.
Author: Svend Brinkmann Publisher: Oxford University Press ISBN: 0197648185 Category : Interviewing Languages : en Pages : 193
Book Description
Qualitative interviewing has become one of the most common research methods across the human and social sciences, if not the most prevalent approach. Qualitative Interviewing, Second Edition help readers conduct, write, represent, understand, and critique qualitative interview research in its many forms as currently practiced. It discusses excellent exemplars of qualitative interview research. The book begins with a theoretically informed introduction to qualitative interviewing by presenting a variegated landscape of how conversations have been used for knowledge producing purposes. Particular attention is given to the complementary positions of experience focused interviewing (phenomenological positions) and language focused interviewing (discourse oriented positions), which concentrate on interview talk as reports (of the experiences of interviewees) and accounts (occasioned by the situation of interviewing) respectively. The second edition has a new chapter on conducting interviews in practice and is updated with new sections on research ethics and the relevance of small-scale studies in a world of "big data", many updated references, recent examples of interview studies, and reflections on similarities and differences between research interviews, journalism, and the arts.
Author: Jaber F. Gubrium Publisher: SAGE ISBN: 9780761919513 Category : Psychology Languages : en Pages : 1002
Book Description
Aimed at professionals in market research and journalism as well as researchers, academics and students, this handbook is both an encyclopedia providing discussions of methodological issues and a story of a particular tale of interviewing.
Author: Gayle Laakmann McDowell Publisher: ISBN: 9780984782819 Category : Business & Economics Languages : en Pages : 0
Book Description
How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."
Author: Helen Kara Publisher: SAGE ISBN: 1526475685 Category : Social Science Languages : en Pages : 125
Book Description
Interviews are the most common data collection instrument undergraduates turn to. No matter what discipline or level, someone in the course will be doing some interviews. They’re quick, cheap and students think they’re easy. The first two are true, but it’s more than just asking a list of questions. This Little Quick Fix lays out the basic how-to of choosing an interview as a method for a project or dissertation, and how to do it well enough so students aren’t docked marks for poor or irrelevant data. Practical and hands-on, readers will be shown everything they need to prepare, how to do it quickly, and all the pitfalls to avoid. Packed with checklists, this is the foolproof solution to getting interview data quickly and effectively. Perfect for undergraduates who need to do this in a week or two. Little Quick Fix titles provide quick but authoritative answers to the problems, hurdles, and assessment points students face in the research course, project proposal, or design - whatever their methods learning is. Lively, ultra-modern design; full-colour, each page a tailored design. An hour′s read. Easy to dip in and out of with clear navigation enables the reader to find what she needs - quick. Direct written style gets to the point with clear language. Nothing needs to be read twice. No fluff. Learning is reinforced through a 2-minute overview summary; 3-second summaries with super-quick Q&A DIY tasks create a work plan to accomplish a task, do a self-check quiz, solve a problem, get students to what they need to show their supervisor. Checkpoints in each section make sure students are nailing it as they go and support self-directed learning. How do I know I’m done? Each Little Quick Fix wraps up with a final checklist that allows the reader to self-assess they’ve got what they need to progress, submit, or ace the test or task.
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Author: Svend Brinkmann
Author: Josh Steimle
Author: Eva Magnusson
Author: Catherine Cassell
Author: Karen Kelsky
Author: Nigel King
Author: Svend Brinkmann
Author: Jaber F. Gubrium
Author: Gayle Laakmann McDowell
Author: Helen Kara