Wired Untitled 2

Author: Bianca Nogrady
Publisher: Century
ISBN: 9781847943248
Category :
Languages : en
Pages : 224

Book Description
Man-made global warming is advancing inexorably. Are there ways to halt it? In this invaluable, one-stop guide Bianca Nogrady analyses the science of climate change and offers a concise overview of the ways in which our carbon emissions might be reduced. She examines the challenges posed by food and energy production and the cutting-edge technologies that could mitigate their polluting effects. She looks at initiatives to create green industry and transport. She explains the economics of emissions trading schemes and the practicalities of geoengineering plans to trap greenhouse gases. And she addresses the fundamental question: is it possible to safeguard our future before it's too late?

Climate Change (WIRED guides)

Author: Bianca Nogrady
Publisher: Random House
ISBN: 1473585627
Category : Business & Economics
Languages : en
Pages : 224

The Citizen's Guide to Climate Success

Author: Mark Jaccard
Publisher: Cambridge University Press
ISBN: 1108479375
Category : Business & Economics
Languages : en
Pages : 307

Book Description
Shows readers how we can all help solve the climate crisis by focusing on a few key, achievable actions.

Don't Even Think About It

Author: George Marshall
Publisher: Bloomsbury Publishing USA
ISBN: 163286102X
Category : Psychology
Languages : en
Pages : 273

Book Description
The director of the Climate Outreach and Information Network explores the psychological mechanism that enables people to ignore the dangers of climate change, using sidebars, cartoons and engaging stories from his years of research to reveal how humans are wired to primarily respond to visible threats.

Cool It

Author: Bjorn Lomborg
Publisher: Vintage
ISBN: 0307267792
Category : Science
Languages : en
Pages : 272

Book Description
Bjorn Lomborg argues that many of the elaborate and staggeringly expensive actions now being considered to meet the challenges of global warming ultimately will have little impact on the world’s temperature. He suggests that rather than focusing on ineffective solutions that will cost us trillions of dollars over the coming decades, we should be looking for smarter, more cost-effective approaches (such as massively increasing our commitment to green energy R&D) that will allow us to deal not only with climate change but also with other pressing global concerns, such as malaria and HIV/AIDS. And he considers why and how this debate has fostered an atmosphere in which dissenters are immediately demonized.

What We Think About When We Try Not To Think About Global Warming

Author: Per Espen Stoknes
Publisher: Chelsea Green Publishing
ISBN: 1603585834
Category : Political Science
Languages : en
Pages : 322

Book Description
"Today, about 98 percent of scientists affirm that climate change is human made, and about 2 percent still question it. Despite that overwhelming majority, though, about half the population of rich countries, like ours, choose to believe the 2 percent. And, paradoxically, this large camp of deniers grows even larger as more and more alarming proof of climate change has cropped up over the last decades. This disconnect has both climate scientists and activists scratching their heads, growing anxious, and responding, usually, by repeating more facts to 'win' the argument. But, the more climate facts pile up, the greater the resistance to them grows, and the harder it becomes to enact measures to reduce greenhouse gas emissions and prepare communities for the inevitable change ahead. Is humanity up to the task? It is a catch-22 that starts, says psychologist and climate expert Per Espen Stoknes, from an inadequate understanding of the way most humans think, act, and live in the world around them. With dozens of examples, he shows how to retell the story of climate change and apply communication strategies more fit for the task."--Publisher's description.

Wired for Story

Author: Lisa Cron
Publisher: Ten Speed Press
ISBN: 1607742462
Category : Language Arts & Disciplines
Languages : en
Pages : 274

Book Description
This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail—they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.

Artificial Intelligence (WIRED guides)

Author: Matthew Burgess
Publisher: Random House
ISBN: 1473585619
Category : Business & Economics
Languages : en
Pages : 132

Book Description
The past decade has witnessed extraordinary advances in artificial intelligence. But what precisely is it and where does its future lie? In this brilliant, one-stop guide WIRED journalist Matt Burgess explains everything you need to know about AI. He describes how it works. He looks at the ways in which it has already brought us everything from voice recognition software to self-driving cars, and explores its potential for further revolutionary change in almost every area of our daily lives. He examines the darker side of machine learning: its susceptibility to hacking; its tendency to discriminate against particular groups; and its potential misuse by governments. And he addresses the fundamental question: can machines become as intelligent as human beings?

Quantum Computing (WIRED guides)

Author: Amit Katwala
Publisher: Random House
ISBN: 1473585643
Category : Business & Economics
Languages : en
Pages : 101

Book Description
Quantum computing has been hailed as a technological game-changer. But what precisely is it and what is its true potential? In this superbly insightful, one-stop guide WIRED journalist Amit Katwala tells you everything you need to know about the next computer revolution. He explains the highly complex science that lies behind it. He describes the competing efforts of the likes of Google, Microsoft and Chinese companies Tencent and Alibaba to create a viable quantum computer, and the different routes they have taken to meet the immense technical challenges involved. He considers the technology's potential application in spheres as diverse as medicine, cyber security and clean energy. And he addresses the fundamental question: how close are we to seeing quantum computers become a widespread reality.

The Fate of Food

Author: Amanda Little
Publisher: Harmony
ISBN: 080418903X
Category : Business & Economics
Languages : en
Pages : 354

Book Description
"In this fascinating look at the race to secure the global food supply, environmental journalist and professor Amanda Little tells the defining story of the sustainable food revolution as she weaves together stories from the world's most creative and controversial innovators on the front lines of food science, agriculture, and climate change"--