The 15 Essential Marketing Masterclasses for Your Small Business

Author: Dee Blick
Publisher: John Wiley & Sons
ISBN: 0857084380
Category : Business & Economics
Languages : en
Pages : 222

Book Description
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.

The 15 Essential Marketing Masterclasses for Your Small Business

Author: Dee Blick
Publisher: Capstone
ISBN: 9780857084392
Category : Business & Economics
Languages : en
Pages : 336

Book Description
"This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results"--

The Startup Coach: Teach Yourself

Author: Carl Reader
Publisher: Teach Yourself
ISBN: 1473624533
Category : Business & Economics
Languages : en
Pages : 182

Book Description
By the end of this book, you will have started your own business. This handy guide will help you to: - Evaluate yourself and your ideas - Assemble your research and your team - Raise the finances you need - Manage and market your business - Make a profit and stay sane! Whilst, other books help you talk the talk, the Teach Yourself Coach books will help you walk the walk. Who are you? * Anyone who wants to start their own business Where will this book take you? * You will have started your own business by the end of the book How does it work? * A combination of practical, tried-and-tested advice, and unique interactive exercises When can you do it? * In your own time and at your own pace What else do you get? * Access to free downloadable resources Why Teach Yourself®? * Teach Yourself books are trusted around the world and have helped 60 million people achieve their goals

Marketing Your Small Business For Dummies

Author: Carolyn Tate
Publisher: John Wiley & Sons
ISBN: 1742469957
Category : Business & Economics
Languages : en
Pages : 341

Book Description
Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business

Marketing

Author: Gloria Green
Publisher: Dearborn Trade Publishing
ISBN: 9781574100204
Category : Business & Economics
Languages : en
Pages : 292

Book Description
Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.

The Ultimate Guide to Writing and Marketing a Bestselling Book - On a Shoestring Budget

Author: Dee Blick
Publisher: Filament Publishing Limited
ISBN: 9781910125533
Category :
Languages : en
Pages : 434

Book Description
This easy-to-read, jargon free book shows you step-by-step how you can enjoy writing, publishing and marketing your book so that it becomes an enduring bestseller. Written by an established and successful international #1 bestselling author (Dee's second book reached position 150 out of 7 million titles on Amazon and all her books are in the top 100 bestselling books in their category on Amazon several years after being published), Dee sells thousands of books worldwide including in China and America. You'll find practical, effective and powerful tools and tips on every page. The author shares her award winning templates including press releases, book launch invitations, speaker biographies and more so you can create yours effortlessly. You'll find out how you can identify your readers so that your content is appealing and relevant and, your marketing hits the spot every time. You'll discover how to tap into your knowledge and expertise to plan and write compelling content your readers will love. You'll be walked through the design, editorial and layout process so you can create a book that looks and feels attractive, professional and captivating. The publishing process can be a minefield but with Dee Blick's know-how you'll find the best publishing option for your book. She explains the benefits of self publishing, partnership publishing, securing a publishing deal and working with a literary agent - using her own personal insights and experience plus in-depth interviews with fellow authors and publishing professionals. If you find marketing baffling, you won't after reading the 10 clear and comprehensive marketing chapters. You'll learn how to market your book on a zero or shoestring budget using social media and traditional marketing to get phenomenal results. You'll also learn the insider secrets of approaching professional reviewers (shared by a highly esteemed professional reviewer of fiction and non-fiction books) and how to get dozens of genuine five-star reviews on Amazon and other review sites to boost your book sales further still. You'll also find out how to hold a packed out book launch that costs you nothing. With this book, you'll understand exactly how you can make serious money from your bestselling book on a step-by-step basis whether you're writing fiction or non-fiction. The Ultimate Guide to Writing and Marketing a Bestselling Book on a Shoestring Budget gives new authors and established authors everything they need to write a bestseller and sell thousands of books. If there's a book in you, this is the book for you!

Small Business Marketing in the Digital Age

Author: Edan Tabain
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Unlock the power of digital marketing for your business! In the dynamic landscape of modern commerce, Small Business Marketing in the Digital Age emerges as the essential guide for entrepreneurs and small business owners. Crafted to transform your marketing endeavors, this book is not just a read; it's a journey towards unprecedented growth and success. Discover, implement, master: Understanding Your Audience; Building Your Brand; Social Media Savvy; Content is King; Email Marketing Excellence; SEO Strategies; Networking and Partnerships; Customer Service Mastery; Data-Driven Decisions; and Adaptability in Action. Small Business Marketing in the Digital Age is more than a book; it's your gateway to thriving in a digital world. Whether you're starting fresh or scaling new heights, this guide is your blueprint for marketing brilliance. Embark on your marketing journey today!

The Entrepreneurs Marketing Manual: A Practical Guide for Entrepreneurs & Small Businesses to Supercharge Marketing Success

Author: Chris Willman
Publisher: Independently Published
ISBN: 9781980609353
Category : Business & Economics
Languages : en
Pages : 278

Book Description
"A truly first class resource for the modern small business owner that offers fantastic, insightful marketing strategy in a practical way that can be easily used to achieve great results" "The Entrepreneurs Marketing Manual is a book that can really benefit all entrepreneurs and small business owners. The advice and strategy it offers is absolutely brilliant, but offered up in a way that's surprisingly straight forward to follow, even for a marketing novice" Around 80% of new business ventures and startups fail within the first 2 years of beginning their journey in the world. Even after that point, the challenges and barriers to true success are significant and for the modern entrepreneur or small business owner, there's a wealth of obstacles waiting to trip them up. You absolutely must strive to supercharge your own skillset to keep from becoming an unfortunate statistic. Standing out from the crowd and arming yourself with the absolute maximum amount of means to ensure you don't suffer the heartbreak of that 80% is essential. The Entrepreneurs Marketing Manual is an expert, practical guide that will provide you with essential marketing expertise to help you do just that. This step by step book will cover the full range of modern marketing strategy in an insightful way that's easy to follow and that will enable you to really boost your marketing results. In this book you'll get practical, expert advice on all of the key areas a business owner or entrepreneur needs for exceptional marketing execution including: - How to create a practical and results driven approach to marketing without needing million dollar budgets! - The secrets behind creating an amazing brand that can really help you to stand out, even in a crowded market. - How to build a cost effective, yet extremely effective digital marketing strategy and ramp up your results. - Tips and tricks to approach most areas of marketing execution, from running impactful events or excellent email campaigns, to the secrets of social media success and much more. - The methods you need to evaluate, analyse and optimise every element of your marketing, making every minute and each pound or dollar you invest, work much harder

Essential Marketing Insights for Small Business

Author: Paul McNamara
Publisher:
ISBN: 9780975749388
Category :
Languages : en
Pages : 128

Book Description

The Ultimate Small Business Marketing Book

Author: Dee Blick
Publisher: FilamentPublishing Ltd
ISBN: 1905493770
Category : Business & Economics
Languages : en
Pages : 383

Book Description
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.