Content is Currency

Author: Jon Wuebben
Publisher: Nicholas Brealey
ISBN: 1857889908
Category : Business & Economics
Languages : en
Pages : 352

Book Description
New strategies in SEO and SMM to help grow your business In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. You will learn: - What types of content best suit your specific business, market, and industry - How key content tactics influence search engine rankings and sales conversion - How to leverage social media to connect with your target market - How to merge the many elements of your webs presence. Don't lose your target audience to the millions of online search results, or allow them to click away because your content doesn't engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

Content is Currency

Author: Jon Wuebben
Publisher: Hachette UK
ISBN: 1473644607
Category : Business & Economics
Languages : en
Pages : 352

Book Description
In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

Content is Currency

Author: Jon Wuebben
Publisher:
ISBN: 9781473645639
Category : Business
Languages : en
Pages :

Noise Trading, Central Bank Interventions, and the Informational Content of Foreign Currency Options

Author: Christian Pierdzioch
Publisher: Springer Science & Business Media
ISBN: 9783540427452
Category : Business & Economics
Languages : en
Pages : 232

Book Description
A flexible instrument to insure against adverse exchange rate movements are options on foreign currency. Often a relatively simple foreign currency option valuation model is used to address issues related to the pricing and hedging of such options. The results of many empirical studies document that real-world foreign currency option premia deviate from those predicted by the baseline model. In the first part of the book, it is shown that a noise trader model can help to explain the observed mispricing of the baseline foreign currency option pricing model. In the second part of the book, it is studied how policymakers can exploit the pricing errors of the baseline model. In particular, it is examined how option pricing theory can be applied to assess the effectiveness of central bank interventions in the foreign exchange market. To this end, a model is constructed to analyze the effectiveness of the interventions conducted by the Deutsche Bundesbank during the Louvre period.

Currency and Prices in Australia

Author: Douglas Berry Copland
Publisher:
ISBN:
Category : Australia
Languages : en
Pages : 52

Book Description

Making Money

Author: Christine Desan
Publisher: Oxford University Press, USA
ISBN: 0198709579
Category : Business & Economics
Languages : en
Pages : 501

Book Description
In this revisionist history of the development of the modern monetary system, Desan argues that money effectively creates economic activity rather than emerging from it. Her account demonstrates that money's design has been a project central to governance and formative to markets.

Sound Currency

Author:
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 836

Book Description

Memorandum on Currency and Central Banks, 1913-1924

Author: League of Nations
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 718

Book Description

Report of the Royal Commission on Indian Currency and Finance

Author: Royal Commission on Indian Currency and Finance (Great Britain)
Publisher:
ISBN:
Category : Currency question
Languages : en
Pages : 822

Book Description

Currency Conflict and Trade Policy

Author: C. Fred Bergsten
Publisher: Columbia University Press
ISBN: 0881327255
Category : Business & Economics
Languages : en
Pages : 392

Book Description
Conflicts over currency valuations are a recurrent feature of the modern global economy. To strengthen their international competitiveness, many countries resort to buying foreign currencies to make their exports cheaper and their imports more expensive. In the first decade of the 21st century, for example, China's currency manipulation practices were so flagrant that they produced a backlash in the United States and other trading partners, prompting threats of retaliation. How damaging is the practice of currency manipulation—and how extensive is the problem? This book by C. Fred Bergsten and Joseph E. Gagnon—two leading experts on trade, investment, and the effects of currency manipulation—traces the history, causes, and effects of currency manipulation and analyzes a range of policy responses that the United States could adopt. The book is an indispensable guide to a complex and serious problem and what might be done to solve it.