Airport Marketing

Author: Nigel Halpern
Publisher: Routledge
ISBN: 1000466485
Category : Business & Economics
Languages : en
Pages : 542

Book Description
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.

Airport Marketing Strategies

Author: Lázaro Florido-Benítez
Publisher: Emerald Group Publishing
ISBN: 1836080840
Category : Business & Economics
Languages : en
Pages : 150

Book Description
Strategies: Aviation and Tourism Perspectives offers a contemporary global vision of airport marketing strategies in the context of the aviation and tourism sectors.

Airport Marketing

Author: David Jarach
Publisher: Routledge
ISBN: 1351959654
Category : Transportation
Languages : en
Pages : 139

Book Description
Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

Marketing Guidebook for Small Airports

Author: Lois S. Kramer
Publisher: Transportation Research Board
ISBN: 0309118182
Category : Transportation
Languages : en
Pages : 187

Book Description
This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.

Guidebook for Managing Small Airports

Author: James H. Grothaus
Publisher: Transportation Research Board
ISBN: 0309117879
Category : Airports
Languages : en
Pages : 140

Book Description

Managing Airports 4th Edition

Author: Anne Graham
Publisher: Routledge
ISBN: 113630648X
Category : Transportation
Languages : en
Pages : 344

Book Description
Managing Airports presents a comprehensive and cutting-edge insight into today's international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes behind running a successful airport. This 4th edition has been fully revised and updated to reflect the many important developments in the management of airports and issues facing the aviation industry since the 3rd edition. The 4th edition features: New content on: coping with an increasingly volatile and uncertain operating environment, social media and other trends in technology, the evolving airport-airline relationship, responding to sustainability pressures and new security policies. New chapter focused solely on service quality and the passenger experience. This is to reflect the increasing need for airports to offer wide ranging and quality services to their diverse customer base to remain competitive and to achieve high satisfaction levels. Up dated and new international case studies to show recent issues and theory in practice. New case studies on emerging economies such as China, India and Brazil. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.

Ideas, Influence, and Income

Author: Tanya Hall
Publisher: Greenleaf Book Group
ISBN: 1626345155
Category : Business & Economics
Languages : en
Pages : 273

Book Description
A comprehensive guide to writing, publishing, and launching your book—and monetizing your content Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to • Get clarity on your message and audience • Develop your manuscript and choose a publishing option • Build your author platform and presence through social media, publicity, influencer marketing, and partnerships • Launch your book with the bang that it deserves • Use the content you’ve developed to create new income streams beyond the book These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times. A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.

Managing Airports

Author: Anne Graham
Publisher: Routledge
ISBN: 1136385908
Category : Business & Economics
Languages : en
Pages : 293

Book Description
Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, Managing Airports, second edition, provides an innovative insight into the processes behind running a successful airport. It contains examples and case studies from airports all over the world to aid understanding of the key topic areas and to place them in a practical context. The book: * tackles the key airport management issues related to economic performance, marketing and service provision within the context of the industry's wider development * systematically considers the impact that airports have on the surrounding community, from both an environmental and economic viewpoint * analyses the contemporary trends towards privatization and globalization that are fundamentally changing the nature of the industry Accessible and up-to-date, Managing Airports second edition, is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry. Airport case studies include those from BAA, Vienna, Aer Rianta, Amsterdam, Australia and the USA.

The Routledge Companion to Air Transport Management

Author: Nigel Halpern
Publisher: Routledge
ISBN: 1317247345
Category : Business & Economics
Languages : en
Pages : 662

Book Description
The Routledge Companion to Air Transport Management provides a comprehensive, up-to-date review of air transport management research and literature. This exciting new handbook provides a unique repository of current knowledge and critical debate with an international focus, considering both developed and emerging markets, and covering key sectors of the air transport industry. The companion consists of 25 chapters that are written by 39 leading researchers, scholars and industry experts based at universities, research institutes, and air transport companies and organisations in 12 different countries in Africa, Asia-Pacific, Europe and North America to provide a definitive, trustworthy resource. The international team of contributors have proven experience of research and publication in their specialist areas, and contribute to this companion by drawing upon research published mainly in academic, industry and government sources. This seminal companion is a vital resource for researchers, scholars and students of air transport management. It is organised into three parts: current state of the air transport sectors (Part I); application of management disciplines to airlines and airports (Part II); and key selected themes (Part III).

Guidebook for Developing General Aviation Airport Business Plans

Author: National Research Council (U.S.). Transportation Research Board
Publisher: Transportation Research Board National Research
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 182

Book Description
Ch. 1. Introduction -- ch. 2. Airport business plan -- ch. 3. Airport business planning process -- ch. 4. Preparing the elements of an airport business plan -- ch. 5. Implementation -- ch. 6. Airport and market -- ch. 7. Organization -- ch. 8. Operations -- ch. 9. Marketing -- ch. 10. Aviation products, services, and facilities -- ch. 11. Financial -- Glossary of terms and acronyms -- Bibliography.