Visual Data Storytelling with Tableau

Author: Lindy Ryan
Publisher: Addison-Wesley Professional
ISBN: 0134702271
Category : Computers
Languages : en
Pages : 386

Book Description
Tell Insightful, Actionable Business Stories with Tableau, the World’s Leading Data Visualization Tool! Visual Data Storytelling with Tableau brings together knowledge, context, and hands-on skills for telling powerful, actionable data stories with Tableau. This full-color guide shows how to organize data and structure analysis with storytelling in mind, embrace exploration and visual discovery, and articulate findings with rich data, carefully curated visualizations, and skillfully crafted narrative. You don’t need any visualization experience. Each chapter illuminates key aspects of design practice and data visualization, and guides you step-by-step through applying them in Tableau. Through realistic examples and classroom-tested exercises, Professor Lindy Ryan helps you use Tableau to analyze data, visualize it, and help people connect more intuitively and emotionally with it. Whether you’re an analyst, executive, student, instructor, or journalist, you won’t just master the tools: you’ll learn to craft data stories that make an immediate impact--and inspire action. Learn how to: • Craft more powerful stories by blending data science, genre, and visual design • Ask the right questions upfront to plan data collection and analysis • Build storyboards and choose charts based on your message and audience • Direct audience attention to the points that matter most • Showcase your data stories in high-impact presentations • Integrate Tableau storytelling throughout your business communication • Explore case studies that show what to do--and what not to do • Discover visualization best practices, tricks, and hacks you can use with any tool • Includes coverage up through Tableau 10

Storytelling with Data

Author: Cole Nussbaumer Knaflic
Publisher: John Wiley & Sons
ISBN: 1119002265
Category : Mathematics
Languages : en
Pages : 284

Book Description
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Visual Analytics with Tableau

Author: Alexander Loth
Publisher: John Wiley & Sons
ISBN: 1119562031
Category : Computers
Languages : en
Pages : 288

Book Description
A four-color journey through a complete Tableau visualization Tableau is a popular data visualization tool that’s easy for individual desktop use as well as enterprise. Used by financial analysts, marketers, statisticians, business and sales leadership, and many other job roles to present data visually for easy understanding, it’s no surprise that Tableau is an essential tool in our data-driven economy. Visual Analytics with Tableau is a complete journey in Tableau visualization for a non-technical business user. You can start from zero, connect your first data, and get right into creating and publishing awesome visualizations and insightful dashboards. • Learn the different types of charts you can create • Use aggregation, calculated fields, and parameters • Create insightful maps • Share interactive dashboards Geared toward beginners looking to get their feet wet with Tableau, this book makes it easy and approachable to get started right away.

Data Visualization and Storytelling with Tableau

Author: Mamta Mittal (Ph. D.)
Publisher:
ISBN: 9781032547916
Category : Information visualization
Languages : en
Pages : 0

Book Description
"Tableau, one of the most widely used visualization tools, is used to illustrate the ideas of data visualization and storytelling. Through Tableau's Data Visualization and Storytelling feature, aspiring data scientists and analysts can develop their visual analytics skills and use them in both academic and business contexts. Data Visualization and Storytelling with Tableau enables budding data analysts and data scientists to continue sharpen their skills in field of visual analytics and apply them in business scenarios as well as academic settings. The book approaches the Data Visualization workflow from a practical point of view, emphasizing the steps involved and the outcomes attained. A major focus of the book is the application and deployment of real-time case studies. Later chapters in the book provide comprehensive coverage for advanced topics such as Data Storytelling, Data Insights, Color Selection in Graphs, Publishing in Tableau Public, and Misleading Visualizations. Thus, the book emphasizes the need to visually examine and evaluate data through stories and interactive dashboards that are made up of appropriate graphs and charts. The case studies covered in this book are a natural extension of the visualization topics that are covered in each chapter. The intention is to empower readers to generate various dashboards, stories, graphs, charts, and maps to visualize and analyze data and support decision-making in business. Advanced charts that are pertinent to project management operations are also thoroughly explored, including comparison charts, distribution charts, composition charts, and maps. All these concepts will lay a solid foundation for data visualization applications in the minds of readers. This book is meant for data analysts, computer scientists/ engineers and industry professionals who are interested in creating different types of visualization graphs for given data problem and drawing interesting insights from the plotted trends in order to make better business decisions in future. Features: Introduces the world of Business Intelligence to readers through visualizations in Tableau. Discusses the need and relevance of each business graph with the help of a corresponding real-time case study. Explores the art of picking a suitable graph with an appropriate color scheme for a given scenario. Establishes the process of gaining relevant insights from the analysis of visualizations created. Provides guidance in creating innovative dashboards and driving the readers through the process of innovative storytelling with data in Tableau. Implements the concept of Exploratory Data Analysis (EDA) in Tableau"--

Visual Analytics Fundamentals

Author: Lindy Ryan
Publisher: Addison-Wesley Professional
ISBN: 0137956932
Category : Computers
Languages : en
Pages : 415

Book Description
Master the Fundamentals of Modern Visual Analytics--and Craft Compelling Visual Narratives in Tableau! Do you need to persuade or inform people? Do you have data? Then you need to master visual analytics and visual storytelling. Today, the #1 tool for telling visual stories with data is Tableau, and demand for Tableau skills is soaring. In Visual Analytics Fundamentals, renowned visual storyteller and analytics professor Lindy Ryan introduces all the fundamental visual analytics knowledge, cognitive and perceptual concepts, and hands-on Tableau techniques you'll need. Ryan puts core analytics and visual concepts upfront, so you'll always know exactly what you're trying to accomplish and can apply this knowledge with any tool. Building on this foundation, she presents classroom-proven guided exercises for translating ideas into reality with Tableau 2022. You'll learn how to organize data and structure analysis with stories in mind, embrace exploration and visual discovery, and articulate your findings with rich data, well-curated visualizations, and skillfully crafted narrative frameworks. Ryan's insider tips take you far beyond the basics--and you'll rely on her expert checklists for years to come. Communicate more powerfully by applying scientific knowledge of the human brain Get started with the Tableau platform and Tableau Desktop 2022 Connect data and quickly prepare it for analysis Ask questions that help you keep data firmly in context Choose the right charts, graphs, and maps for each project--and avoid the wrong ones Craft storyboards that reflect your message and audience Direct attention to what matters most Build data dashboards that guide people towards meaningful outcomes Master advanced visualizations, including timelines, Likert scales, and lollipop charts This book has only one prerequisite: your desire to communicate insights from data in ways that are memorable and actionable. It's for executives and professionals sharing important results, students writing reports or presentations, teachers cultivating data literacy, journalists making sense of complex trends. . . . practically everyone! Don't even have Tableau? Download your free trial of Tableau Desktop and let's get started!

Data Storytelling and Visualization with Tableau

Author: Prachi Manoj Joshi
Publisher: CRC Press
ISBN: 1000686728
Category : Computers
Languages : en
Pages : 68

Book Description
With the tremendous growth and availability of the data, this book covers understanding the data, while telling a story with visualization including basic concepts about the data, the relationship and the visualizations. All the technical details that include installation and building the different visualizations are explained in a clear and systematic way. Various aspects pertaining to storytelling and visualization are explained in the book through Tableau. Features Provides a hands-on approach in Tableau in a simplified manner with steps Discusses the broad background of data and its fundamentals, from the Internet of Everything to analytics Emphasizes the use of context in delivering the stories Presents case studies with the building of a dashboard Presents application areas and case studies with identification of the impactful visualization This book will be helpful for professionals, graduate students and senior undergraduate students in Manufacturing Engineering, Civil and Mechanical Engineering, Data Analytics and Data Visualization.

Storytelling with Data

Author: Cole Nussbaumer Knaflic
Publisher: John Wiley & Sons
ISBN: 1119621496
Category : Computers
Languages : en
Pages : 454

Book Description
Influence action through data! This is not a book. It is a one-of-a-kind immersive learning experience through which you can become—or teach others to be—a powerful data storyteller. Let’s practice! helps you build confidence and credibility to create graphs and visualizations that make sense and weave them into action-inspiring stories. Expanding upon best seller storytelling with data’s foundational lessons, Let’s practice! delivers fresh content, a plethora of new examples, and over 100 hands-on exercises. Author and data storytelling maven Cole Nussbaumer Knaflic guides you along the path to hone core skills and become a well-practiced data communicator. Each chapter includes: ● Practice with Cole: exercises based on real-world examples first posed for you to consider and solve, followed by detailed step-by-step illustration and explanation ● Practice on your own: thought-provoking questions and even more exercises to be assigned or worked through individually, without prescribed solutions ● Practice at work: practical guidance and hands-on exercises for applying storytelling with data lessons on the job, including instruction on when and how to solicit useful feedback and refine for greater impact The lessons and exercises found within this comprehensive guide will empower you to master—or develop in others—data storytelling skills and transition your work from acceptable to exceptional. By investing in these skills for ourselves and our teams, we can all tell inspiring and influential data stories!

Data Visualization and Storytelling with Tableau

Author: Mamta Mittal
Publisher: CRC Press
ISBN: 1040040306
Category : Computers
Languages : en
Pages : 477

Book Description
Tableau, one of the most widely used visualization tools, helps in illustrating the ideas of data visualization and storytelling. Through Tableau’s Data Visualization and Storytelling feature, aspiring data scientists and analysts can develop their visual analytics skills and use them in both academic and business contexts. Data Visualization and Storytelling with Tableau enables budding data analysts and data scientists to develop and sharpen their skills in the field of visual analytics and apply them in business scenarios as well as in academic context. This book approaches the Data Visualization workflow from a practical point of view, emphasizing the steps involved and the outcomes attained. A major focus of this book is the application and deployment of real-time case studies. Later chapters in this book provide comprehensive coverage for advanced topics such as data storytelling, data insights, color selection in graphs, publishing in tableau public, and misleading visualizations. Thus, this book emphasizes the need to visually examine and evaluate data through stories and interactive dashboards that are made up of appropriate graphs and charts. The case studies covered in this book are a natural extension of the visualization topics that are covered in each chapter. The intention is to empower readers to generate various dashboards, stories, graphs, charts, and maps to visualize and analyze data and support decision-making in business. Advanced charts that are pertinent to project management operations are also thoroughly explored, including comparison charts, distribution charts, composition charts, and maps. All these concepts will lay a solid foundation for data visualization applications in the minds of readers. This book is meant for data analysts, computer scientists/engineers, and industry professionals who are interested in creating different types of visualization graphs for a given data problem and drawing interesting insights from the plotted trends in order to make better business decisions in the future. Features: Introduces the world of Business Intelligence to readers through visualizations in Tableau. Discusses the need and relevance of each business graph with the help of a corresponding real-time case study. Explores the art of picking a suitable graph with an appropriate color scheme for a given scenario. Establishes the process of gaining relevant insights from the analysis of visualizations created. Provides guidance in creating innovative dashboards and driving the readers through the process of innovative storytelling with data in Tableau. Implements the concept of Exploratory Data Analysis (EDA) in Tableau.

Tableau: Creating Interactive Data Visualizations

Author: Jen Stirrup
Publisher: Packt Publishing Ltd
ISBN: 1787120503
Category : Computers
Languages : en
Pages : 645

Book Description
Illustrate your data in a more interactive way by implementing data visualization principles and creating visual stories using Tableau About This Book Use data visualization principles to help you to design dashboards that enlighten and support business decisions Integrate your data to provide mashed-up dashboards Connect to various data sources and understand what data is appropriate for Tableau Public Understand chart types and when to use specific chart types with different types of data Who This Book Is For Data scientists who have just started using Tableau and want to build on the skills using practical examples. Familiarity with previous versions of Tableau will be helpful, but not necessary. What You Will Learn Customize your designs to meet the needs of your business using Tableau Use Tableau to prototype, develop, and deploy the final dashboard Create filled maps and use any shape file Discover features of Tableau Public, from basic to advanced Build geographic maps to bring context to data Create filters and actions to allow greater interactivity to Tableau Public visualizations and dashboards Publish and embed Tableau visualizations and dashboards in articles In Detail With increasing interest for data visualization in the media, businesses are looking to create effective dashboards that engage as well as communicate the truth of data. Tableau makes data accessible to everyone, and is a great way of sharing enterprise dashboards across the business. Tableau is a revolutionary toolkit that lets you simply and effectively create high-quality data visualizations. This course starts with making you familiar with its features and enable you to develop and enhance your dashboard skills, starting with an overview of what dashboard is, followed by how you can collect data using various mathematical formulas. Next, you'll learn to filter and group data, as well as how to use various functions to present the data in an appealing and accurate way. In the first module, you will learn how to use the key advanced string functions to play with data and images. You will be walked through the various features of Tableau including dual axes, scatterplot matrices, heat maps, and sizing.In the second module, you'll start with getting your data into Tableau, move onto generating progressively complex graphics, and end with the finishing touches and packaging your work for distribution. This module is filled with practical examples to help you create filled maps, use custom markers, add slider selectors, and create dashboards. You will learn how to manipulate data in various ways by applying various filters, logic, and calculating various aggregate measures. Finally, in the third module, you learn about Tableau Public using which allows readers to explore data associations in multiple-sourced public data, and uses state-of-the-art dashboard and chart graphics to immerse the users in an interactive experience. In this module, the readers can quickly gain confidence in understanding and expanding their visualization, creation knowledge, and quickly create interesting, interactive data visualizations to bring a richness and vibrancy to complex articles. The course provides a great overview for beginner to intermediate Tableau users, and covers the creation of data visualizations of varying complexities. Style and approach The approach will be a combined perspective, wherein we start by performing some basic recipes and move on to some advanced ones. Finally, we perform some advanced analytics and create appealing and insightful data stories using Tableau Public in a step-by-step manner.

Communicating Data with Tableau

Author: Ben Jones
Publisher: "O'Reilly Media, Inc."
ISBN: 1449372007
Category : Computers
Languages : en
Pages : 335

Book Description
Go beyond spreadsheets and tables and design a data presentation that really makes an impact. This practical guide shows you how to use Tableau Software to convert raw data into compelling data visualizations that provide insight or allow viewers to explore the data for themselves. Ideal for analysts, engineers, marketers, journalists, and researchers, this book describes the principles of communicating data and takes you on an in-depth tour of common visualization methods. You’ll learn how to craft articulate and creative data visualizations with Tableau Desktop 8.1 and Tableau Public 8.1. Present comparisons of how much and how many Use blended data sources to create ratios and rates Create charts to depict proportions and percentages Visualize measures of mean, median, and mode Lean how to deal with variation and uncertainty Communicate multiple quantities in the same view Show how quantities and events change over time Use maps to communicate positional data Build dashboards to combine several visualizations