Evil by Design

Author: Chris Nodder
Publisher: John Wiley & Sons
ISBN: 1118654811
Category : Computers
Languages : en
Pages : 322

Book Description
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

Evil Media

Author: Matthew Fuller
Publisher: MIT Press
ISBN: 0262304406
Category : Social Science
Languages : en
Pages : 245

Book Description
A philosophical manual of media power for the network age. Evil Media develops a philosophy of media power that extends the concept of media beyond its tried and trusted use in the games of meaning, symbolism, and truth. It addresses the gray zones in which media exist as corporate work systems, algorithms and data structures, twenty-first century self-improvement manuals, and pharmaceutical techniques. Evil Media invites the reader to explore and understand the abstract infrastructure of the present day. From search engines to flirting strategies, from the value of institutional stupidity to the malicious minutiae of databases, this book shows how the devil is in the details. The title takes the imperative “Don't be evil” and asks, what would be done any differently in contemporary computational and networked media were that maxim reversed. Media here are about much more and much less than symbols, stories, information, or communication: media do things. They incite and provoke, twist and bend, leak and manage. In a series of provocative stratagems designed to be used, Evil Media sets its reader an ethical challenge: either remain a transparent intermediary in the networks and chains of communicative power or become oneself an active, transformative medium.

About Face

Author: Alan Cooper
Publisher: John Wiley & Sons
ISBN: 1118766571
Category : Computers
Languages : en
Pages : 724

Book Description
The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts. The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers. Updated information includes: Contemporary interface, interaction, and product design methods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-date examples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.

UI is Communication

Author: Everett N McKay
Publisher: Newnes
ISBN: 0123972876
Category : Computers
Languages : en
Pages : 379

Book Description
User interface design is a challenging, multi-disciplinary activity that requires understanding a wide range of concepts and techniques that are often subjective and even conflicting. Imagine how much it would help if there were a single perspective that you could use to simplify these complex issues down to a small set of objective principles. In UI is Communication, Everett McKay explains how to design intuitive user interfaces by focusing on effective human communication. A user interface is ultimately a conversation between users and technology. Well-designed user interfaces use the language of UI to communicate to users efficiently and naturally. They also recognize that there is an emotional human being at the other end of the interaction, so good user interfaces strive to make an emotional connection. Applying what you learn from UI is Communication will remove much of the mystic, subjectiveness, and complexity from user interface design, and help you make better design decisions with confidence. It’s the perfect introduction to user interface design. Approachable, practical communication-based guide to interaction and visual design that you can immediately apply to projects to make solid design decisions quickly and confidently Includes design makeovers so you can see the concepts in practice with real examples Communication-based design process ties everything from interaction to visual design together

Designing Interfaces

Author: Jenifer Tidwell
Publisher: "O'Reilly Media, Inc."
ISBN: 0596008031
Category : Computers
Languages : en
Pages : 352

Book Description
This text offers advice on creating user-friendly interface designs - whether they're delivered on the Web, a CD, or a 'smart' device like a cell phone. It presents solutions to common UI design problems as a collection of patterns - each containing concrete examples, recommendations, and warnings.

Adaptive Web Design

Author: Aaron Gustafson
Publisher: New Riders
ISBN: 0134216202
Category : Computers
Languages : en
Pages : 385

Book Description
Building an elegant, functional website requires more than just knowing how to code. In Adaptive Web Design, Second Edition, you’ll learn how to use progressive enhancement to build websites that work anywhere, won’t break, are accessible by anyone—on any device—and are designed to work well into the future. This new edition of Adaptive Web Design frames even more of the web design process in the lens of progressive enhancement. You will learn how content strategy, UX, HTML, CSS, responsive web design, JavaScript, server-side programming, and performance optimization all come together in the service of users on whatever device they happen to use to access the web. Understanding progressive enhancement will make you a better web professional, whether you’re a content strategist, information architect, UX designer, visual designer, front-end developer, back-end developer, or project manager. It will enable you to visualize experience as a continuum and craft interfaces that are capable of reaching more users while simultaneously costing less money to develop. When you’ve mastered the tenets and concepts of this book, you will see the web in a whole new way and gain web design superpowers that will make you invaluable to your employer, clients, and the web as a whole. Visit http://adaptivewebdesign.info to learn more.

The Temptation of Torilla

Author: Barbara Cartland
Publisher: Barbara Cartland EBooks ltd
ISBN: 1782130594
Category : Fiction
Languages : en
Pages : 135

Book Description
The Marquis of Havingham visits his mother in Harrogate to tell her he intends to marry Lady Beryl Fern, the most acclaimed beauty in the Prince Regent's circle. This should be the happiest day of his life - he is handsome, fabulously wealthy and now about to be a bridegroom. There is only one cloud on the horizon - he is not in love. Convinced that true love is not worth the heartache, and that marriage to the 'Incomparable' Lady Beryl, will work because of their shared interests and position amongst the Beau Monde, only his mother is worried that he may be making a terrible mistake. For Torilla, the daughter of a clergyman working in the deprived mining village of Barrowfield, the news of the wedding means travelling South to be her cousin, Lady Beryl's, bridesmaid. Torilla is excited, not only about the wedding, but also the opportunity to return to the genteel parish she and her father left after the tragic death of her mother. For a young woman who has spent time amongst the grime and squalor of the mines, the lavish preparations and generosity of her cousin seem at times almost overwhelming. But as the wedding draws ever nearer Torilla cannot help wondering how attached the betrothed couple really are to each other. Their relationship is certainly nothing like the perfect soul mates that the cousins used to dream of. Afraid to question her cousin, Torilla unknowingly shares the same concerns as the Marquis' mother. Can a marriage really work that is based only on convenience? And as Torilla gets to know the Marquis better she becomes even more convinced that this is not a match made in heaven. But will anyone be brave enough to say something? With her feelings in turmoil and filled with concern for the future happiness of all, Torilla certainly hopes so.

A Stranger in the House of God

Author: John Koessler
Publisher: Zondervan
ISBN: 0310864216
Category : Religion
Languages : en
Pages : 227

Book Description
Growing up the son of agnostics, John Koessler saw a Catholic church on one end of the street and a Baptist on the other. In the no-man’s land between the two, this curious outside wondered about the God they worshipped—and began a lifelong search to comprehend the grace and mystery of God. A Stranger in the House of God addresses fundamental questions and struggles faced by spiritual seekers and mature believers. Like a contemporary Pilgrim’s Progress, it traces the author’s journey and explores his experiences with both charismatic and evangelical Christianity. It also describes his transformation from religious outsider to ordained pastor. John Koessler provides a poignant and often humorous window into the interior of the soul as he describes his journey from doubt and struggle with the church to personal faith

Game Design Essentials

Author: Briar Lee Mitchell
Publisher: John Wiley & Sons
ISBN: 1118239334
Category : Computers
Languages : en
Pages : 319

Book Description
An easy-to-follow primer on the fundamentals of digital game design The quickly evolving mobile market is spurring digital game creation into the stratosphere, with revenue from games exceeding that of the film industry. With this guide to the basics, you'll get in on the game of digital game design while you learn the skills required for storyboarding, character creation, environment creation, level design, programming, and testing. Teaches basic skill sets in the context of current systems, genres, and game-play styles Demonstrates how to design for different sectors within gaming including console, PC, handheld, and mobile Explores low-poly modeling for game play Addresses character and prop animation, lighting and rendering, and environment design Discusses the path from concept to product, including pre- and post-production Includes real-world scenarios and interviews with key studio and industry professionals With Game Design Essentials, you'll benefit from a general-but-thorough overview of the core art and technology fundamentals of digital game design for the 21st century.

e-Learning by Design

Author: William Horton
Publisher: John Wiley & Sons
ISBN: 1118047125
Category : Business & Economics
Languages : en
Pages : 639

Book Description
From William Horton -- a world renowned expert with more than thirty-five years of hands-on experience creating networked-based educational systems -- comes the next-step resource for e-learning training professionals. Like his best-selling book Designing Web-Based Training, this book is a comprehensive resource that provides practical guidance for making the thousand and one decisions needed to design effective e-learning. e-Learning by Design includes a systematic, flexible, and rapid design process covering every phase of designing e-learning. Free of academic jargon and confusing theory, this down-to-earth, hands-on book is filled with hundreds of real-world examples and case studies from dozens of fields. "Like the book's predecessor (Designing Web-based Training), it deserves four stars and is a must read for anyone not selling an expensive solution. -- From Training Media Review, by Jon Aleckson, www.tmreview.com, 2007