The Craft of Creativity

Author: Matthew A. Cronin
Publisher: Stanford University Press
ISBN: 1503605515
Category : Business & Economics
Languages : en
Pages : 370

Book Description
Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius. In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can hone, and one that benefits from thinking with others and over time. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative.

Grow Your Handmade Business

Author: Kari Chapin
Publisher: Storey Publishing
ISBN: 1603429891
Category : Business & Economics
Languages : en
Pages : 273

Book Description
Addresses all aspects of turning a creative interest into a profitable business, covering business planning, licensing, budgeting, time management, and legal issues.

Craft, Inc.

Author: Meg Ilasco
Publisher: Chronicle Books
ISBN: 0811871657
Category : Business & Economics
Languages : en
Pages : 161

Book Description
Craft, Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky, Craft, Inc. paves the way for today's creative minds to become tomorrow's trendsetters.

Craft and the Creative Economy

Author: S. Luckman
Publisher: Springer
ISBN: 1137399686
Category : Social Science
Languages : en
Pages : 311

Book Description
Craft and the Creative Economy examines the place of craft and making in the contemporary cultural economy, with a distinctive focus on the ways in which this creative sector is growing exponentially as a result of online shopfronts and home-based micro-enterprise, 'mumpreneurialism' and downshifting, and renewed demand for the handmade.

Creative Cash: 10 Steps to Creating More Profit in Your Beautiful Craft Business

Author: Joelle Byrne
Publisher: Lulu.com
ISBN: 0244174091
Category : Crafts & Hobbies
Languages : en
Pages : 142

Book Description
Your creations and artistry are at the heart of everything you do in your handmade business. And when it's good; when you?re coming up with new ideas and creating beautiful one-of-kind custom treasures that your customers LOVE ? that makes it worth it. BUT you get overwhelmed by the time it takes to create just one piece, not to mention that your friends have reported you missing, your house looks like a small war broke out, and why is making money so damn HARD? IT DOESN?T HAVE TO BE LIKE THAT. The stuff that makes you want to cry like a child who just lost a helium balloon isn't all essential! Fancy boosting your profits without working harder than an Elf at Christmas? Creative Cash will help you imagine, design and implement MULTIPLE, NEW and PASSIVE ways of earning money in your business! Heck, when we?re through; you?ll be earning money whilst you?re on the school run, never mind when you?re in the craft room! If you?ve been thinking about earning more without doing more, now you can!

The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

Author: Cameron S. Foote
Publisher: W. W. Norton & Company
ISBN: 0393733475
Category : Architecture
Languages : en
Pages : 224

Book Description
The go-to guide on how to market a creative organization, why it is important, and what techniques work. Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

Creativity

Author: Harriet Hawkins
Publisher: Routledge
ISBN: 131760492X
Category : Science
Languages : en
Pages : 428

Book Description
Creativity, whether lauded as the oil of the 21st century, touted as a driver of international policy, or mobilised by activities, has been very much part of the zeitgeist of the last few decades. Offering the first accessible, but conceptually sophisticated account of the critical geographies of creativity, this title provides an entry point to the diverse ways in which creativity is conceptualized as a practice, promise, force, concept and rhetoric. It proffers these critical geographies as the means to engage with the relations and tensions between a range of forms of arts and cultural production, the cultural economy and vernacular, mundane and everyday creative practices. Exploring a series of sites, Creativity examines theoretical and conceptual questions around the social, economic, cultural, political and pedagogic imperatives of the geographies of creativity, using these geographies as a lens to cohere broader interdisciplinary debates. Central concepts, cutting-edge research and methodological debates are made accessible with the use of inset boxes that present key ideas, case studies and research. The text draws together interdisciplinary perspectives on creativity, enabling scholars and students within and without Geography to understand and engage with the critical geographies of creativity, their breadth and potential. The volume will prove essential reading for undergraduate and post-graduate students of creativity, cultural geography, the creative economy, cultural industries and heritage.

Handmade for Profit!

Author: Barbara Brabec
Publisher: M. Evans
ISBN: 1461663024
Category : Crafts & Hobbies
Languages : en
Pages : 381

Book Description
Through her books, articles, and periodicals, Barbara Brabec has been showing people how to profit from their creative talents and know-how for over twenty-five years.

The Creative Business Guide to Running a Graphic Design Business (Updated Edition)

Author: Cameron S. Foote
Publisher: W. W. Norton & Company
ISBN: 0393732991
Category : Art
Languages : en
Pages : 417

Book Description
The go-to guide for graphic designers who want to run their own shop and improve their bottom line. First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and increasingly competitive.

Make Your Creativity Pay

Author: Pete Mosley
Publisher: Pete Mosley
ISBN: 1873847017
Category : Creative ability
Languages : en
Pages : 131

Book Description
Pete Mosley is Business Editor for craft&design magazine. He works as coach and mentor to a wide range of creative and exceptional people.'This book is for everyone out there that has a head full of ideas and the notion that earning a living from their own creative endeavour is simply the best thing ever.'It's aimed at: *People with a hobby on the verge of a business -working from home, studio or garden shed.*People who are desperate to escape the 9-5, or through redundancy or change of circumstances, need to start afresh.*Start-ups and fledgling businesses needing ideas, inspiration, and a guide to what works.*More mature businesses that need some fresh thinking*Folk who are looking for a friendly, jargon free guidePeople like you: Wood-turners, glass artists, potters, cake-makers, furniture makers, artists, coracle-builders, soap and candle makers, calligraphers and illustrators, jewellers, bead workers, blacksmiths, spoon carvers, knitters and weavers, model makers, leather workers, basket makers, toy makers, musical instrument makers, rug makers, well - all creative people If you recognise yourself in this list, Make Your Creativity Pay will resonate, because for you it may well fill a need, solve a problem, answer questions, provide help and support, get you heading in the right direction.It will help you 'Make Your Creativity Pay'.