The Master Switch

Author: Tim Wu
Publisher: Atlantic Books Ltd
ISBN: 0857892126
Category : Social Science
Languages : en
Pages : 388

Book Description
Winner of the 2011 Business Book of the Year Award The Internet Age: on the face of it, an era of unprecedented freedom in both communication and culture. Yet in the past, each major new medium, from telephone to satellite television, has crested on a wave of similar idealistic optimism, before succumbing to the inevitable undertow of industrial consolidation. Every once free and open technology has, in time, become centralized and closed; as corporate power has taken control of the 'master switch.' Today a similar struggle looms over the Internet, and as it increasingly supersedes all other media the stakes have never been higher. Part industrial exposé, part examination of freedom of expression, The Master Switch reveals a crucial drama - full of indelible characters - as it has played out over decades in the shadows of global communication.

Switch

Author: Chip Heath
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322

Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

The Like Switch

Author: Jack Schafer
Publisher: Simon and Schuster
ISBN: 1476754489
Category : Business & Economics
Languages : en
Pages : 288

Book Description
As a Special Agent for the FBI's National Security Division's Behavioral Analysis Program, Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, he has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you. Learn to improve your LQ (Likeability Quotient), "spot the lie" both in person and online, master nonverbal cues that influence how people perceive you, and turn up or turn down the intensity of a relationship.

The Attention Merchants

Author: Tim Wu
Publisher: Vintage
ISBN: 0804170045
Category : Business & Economics
Languages : en
Pages : 434

Book Description
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

The Master and His Emissary

Author: Iain McGilchrist
Publisher: Yale University Press
ISBN: 0300245920
Category : Psychology
Languages : en
Pages : 615

Book Description
A new edition of the bestselling classic – published with a special introduction to mark its 10th anniversary This pioneering account sets out to understand the structure of the human brain – the place where mind meets matter. Until recently, the left hemisphere of our brain has been seen as the ‘rational’ side, the superior partner to the right. But is this distinction true? Drawing on a vast body of experimental research, Iain McGilchrist argues while our left brain makes for a wonderful servant, it is a very poor master. As he shows, it is the right side which is the more reliable and insightful. Without it, our world would be mechanistic – stripped of depth, colour and value.

Our Life Is Love

Author: Marcelle Martin
Publisher:
ISBN: 9780997060409
Category : Religion
Languages : en
Pages : 240

Book Description
Our Life is Love describes the transformational spiritual journey of the first Quakers, who turned to the Light of Christ within and allowed it to be their guide. Many Friends today use different language, but are still called to make the same journey. In our time people seeking deeper access to the profound teachings of Christianity want more than just beliefs, they want direct experience. Focusing on ten elements of the spiritual journey, this book is a guide to a Spirit-filled life that affects this world. Quakers in the seventeenth century and today provide examples of people and communities living in the midst of the world whose radical understanding of Christ's teachings led them to become powerful agents of social change. The book offers a simple, clear explanation of the spiritual journey that is suitable not only for Quakers, but for all Christians, and for seekers wanting to better understand our spiritual experience and the fullness of God's call to us. The book would make an excellent focus for study groups. Marcelle Martin has led workshops at retreat centers and Quaker meetings across the United States. She served for four years as the resident Quaker Studies teacher at Pendle Hill and was a core teacher in the School of the Spirit program, The Way of Ministry. She is the author of the Pendle Hill pamphlets Invitation to a Deeper Communion and Holding One Another in the Light. In 2013 she was the Mullen Writing Fellow at Earlham School of Religion while working on this book.

Writing on the Wall

Author: Tom Standage
Publisher: Bloomsbury Publishing USA
ISBN: 1620402858
Category : History
Languages : en
Pages : 289

Book Description
Chronicles social media over two millennia, from papyrus letters that Cicero used to exchange news across the Empire to today, reminding us how modern behavior echoes that of prior centuries and encouraging debate and discussion about how we'll communicate in the future.

The Curse of Bigness

Author: Tim Wu
Publisher:
ISBN: 9780999745465
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 154

Book Description
From the man who coined the term "net neutrality" and who has made significant contributions to our understanding of antitrust policy and wireless communications, comes a call for tighter antitrust enforcement and an end to corporate bigness.

The Switch Collector

Author: Jeffrey Wittenhagen
Publisher:
ISBN: 9781733292870
Category :
Languages : en
Pages : 0

Book Description
The Switch Collector is a comprehensive "Switchopedia" Collector book series that covers all the physical releases for the Nintendo Switch along with the must play digital-only releases we would like to see come out physically. Part two of the second volume, titled "Volume Two Part Two" continues our journey with the Switch finishing the second year of the Nintendo Switch. This book is also in an abridged format to streamline the information so it is easy for the reader to consume!

Stop Drifting

Author: David Ibarra
Publisher:
ISBN: 9781733915083
Category :
Languages : en
Pages :

Book Description
Does Sleeping Sound Better than Living? Tom Stanley, a slightly overweight lost soul, who doesn't want to get outof bed anymore. He would rather sleep than face the daily grind of his lifeand his car dealership, Thomas Stanley Chevrolet. Life has lost its luster-that is, until one day a chance meeting changes everything.Tom runs into fellow car dealership owner, Daniel Santos. Tall, tan, andfit, Daniel is famous for his success. He meets Tom at Mary's Diner andquickly takes him under his wing. Not only does he agree to train Tom torun his first marathon, The High Desert Marathon, but also coaches him inhis business.While training for the marathon, Daniel teaches Tom:? The Mind Model based on the Think and Grow Rich Science ofSuccess Principles by Napoleon Hill? How to become the Switch Master to your own Thought? How to Pivot-to-Positive to overcome "Dr. Doubt"? Identify what you want to develop your Purpose? Learn to create training processes to implement new business strategiesStop Drifting is a story of great imagination to inspire new ways of masteringyour mindset to achieve your dreams. Just reading this inspirational talewakes you up to exciting new ways of thinking, being, and living.Does sleeping sound better than living?If so, you've become a drifter just like...