What Your Customer Wants and Can't Tell You

Author: Melina Palmer
Publisher: Mango Media Inc.
ISBN: 1642505633
Category : Business & Economics
Languages : en
Pages : 263

Book Description
Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants

What the Customer Wants You to Know

Author: Ram Charan
Publisher: Penguin
ISBN: 1101216336
Category : Business & Economics
Languages : en
Pages : 200

Book Description
From the bestselling author of What the CEO Wants You to Know? How to rethink sales from the outside in We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don't, a lingering malaise sets in. More than ever these days, the sales process tends to be a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. What the customer wants you to know is how his or her business works, so you can help make it work better. It sounds simple, but there's a catch: you won't be able to do that with your traditional sales approach. Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he can turn to for creative, cost-effective solutions that are based on your deep knowledge of his values, goals, problems, and customers. This book defines a new approach to selling which Charan calls value creation selling-that while radical is nonetheless practical. VCS has been battle-tested in companies in a variety of industries, such as Unifi, Mead-Westvaco, and Thomson Financial. It will enable you to: • Gain a deeper knowledge of your customer's problems • Understand how your customer's company really makes decisions • Help your customer improve margins and drive revenue growth • Connect sales with other key functions such as finance and manufacturing • Come up with new customized offerings • Make price much less of an issue VCS gets you out of the hell of commoditization and low prices. It differentiates you from the competition, paving the way to better pricing, better margins, and higher revenue growth, built on win-win relationships that deepen over time. Someday, every company will listen more closely to the customer, and every manager will realize that sales is everyone?s business, not just the sales department?s. In the meantime, this eye-opening book will show you how to get started.

What the CEO Wants You to Know

Author: Ram Charan
Publisher: Crown
ISBN: 0609608398
Category : Corporations
Languages : en
Pages : 146

Book Description
A powerful lesson in what is really important in business, this remarkable book by an ultimate insider takes the lessons of the peddler and reveals how they can be used by the rest of us. Reminiscent of bestsellers such as "Who Moved My Cheese?" and" The One-Minute Manager, What the CEO Wants You to Know" is simple, direct, and of immense use to everyone in business.

Questions that Sell

Author: Paul Cherry
Publisher: HarperChristian + ORM
ISBN: 0814438717
Category : Business & Economics
Languages : en
Pages : 242

Book Description
If you ask the right questions, then you’ll get the sale every time. As a salesperson, your product knowledge is extensive but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal. Top sales effectiveness expert and author Paul Cherry reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price, and increase your success rate as a result. In Questions That Sell, Cherry shares material on how to: Discover hidden customer needs and motivations Reinvigorate a stale relationship Soothe anxious buyers Accelerate the decision process Upsell and cross-sell so you no longer leave money on the table Use questions to qualify prospects (without insulting them) And much more Questions That Sell is packed with powerful examples, exercises, and hundreds of sample questions for a wide range of buyer interactions. Success is yours for the asking. Smart questioning will get you there.

Customer Experience

Author: C. Shaw
Publisher: Springer
ISBN: 0230291775
Category : Business & Economics
Languages : en
Pages : 215

Book Description
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

I Could Do Anything If I Only Knew What It Was

Author: Barbara Sher
Publisher: Dell
ISBN: 0440505003
Category : Self-Help
Languages : en
Pages : 338

Book Description
NEW YORK TIMES BESTSELLER • A life-changing guide to finding your direction—and your passion—in a world of seemingly limitless options “For those who want to find their passion . . . a step-by-step guide for restructuring one’s life so that it has meaning, direction, and joy.”—Ellen Kreidman, author of Light His Fire and Light Her Fire If you suspect there could be more to life than what you’re getting, if you always knew you could do anything—if you only knew what it was—this extraordinary book is about to prove you right. No matter what your age, no matter how “unattainable” your dreams, you can create and live a life you love. I Could Do Anything If Only I Knew What It Was reveals how you can recapture “long lost” goals, overcome the blocks that inhibit your success, decide what you want to be, and live your dreams forever. You will learn: • What to do if you never chose to be what you are. • How to get off the fast track—and on to the right track. • First aid techniques for paralyzing chronic negativity. • How to regroup when you've lost your big dream. • To stop waiting for luck—and start creating it. A life without direction is a life without passion. I Could Do Anything If Only I Knew What It Was guides you not to another unsatisfying job but to a richly rewarding career rooted in your heart’s desire.

Building a StoryBrand

Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241

Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Value Proposition Design

Author: Alexander Osterwalder
Publisher: John Wiley & Sons
ISBN: 1118968077
Category : Business & Economics
Languages : en
Pages : 323

Book Description
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Uncommon Service

Author: Frances X. Frei
Publisher: Harvard Business Press
ISBN: 1422133311
Category : Customer relations
Languages : en
Pages : 262

Book Description
Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.

The Book No One Wants to Read

Author: Beth Bacon
Publisher: HarperCollins
ISBN: 0062962558
Category : Juvenile Fiction
Languages : en
Pages : 180

Book Description
The Book No One Wants to Read is a highly visual full-color chapter book that uses humor, interactivity, and meta-storytelling to help even the most reluctant reader breeze through reading time, feel successful at reading, and even laugh! You’ll read a book . . . without really reading! A lonely book makes a deal with its reader: "You keep turning my pages, and I'll make it FUN!” If you think reading is boring, then you can pretend to read this book! All you have to do is sit here and turn the pages. Everyone will think you’re reading. Are you ready? Let’s get started… The ability to read by third grade is critical to a child’s success in school and beyond. But learning to read can be frustrating. The Book No One Wants to Read by Beth Bacon validates the experience of reluctant readers and rewards them with laughter.