Great Brand Blunders

Author: Rob Gray
Publisher: Crimson
ISBN: 1780592302
Category : Business & Economics
Languages : en
Pages : 188

Book Description
What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.

The Rest of the Edsel Affair

Author: C. Gayle Warnock
Publisher:
ISBN: 9781434332899
Category : Edsel automobile
Languages : en
Pages : 0

Book Description
If someone had told me years ago that I was going to write a book, I would have told them that they were crazy! For years I've been writing down my deepest thoughts and emotions with absolutely no plans of exposing them to the public. These writings act as short stories that chronicle my life's experiences. These testimonies are emotional, some of them are spiritual, some of them funny, some painful, and some of them even deal with life's lessons that I had to struggle with on my own. There would be times when my closest friends would share their secrets with me and because I felt deeply moved from what they shared, I would put myself in their shoes and try to find a better way of resolving the issue. Some of these encounters have even frustrated me so deeply, that I would have absolutely no choice but to write them down, just to get them off my chest. My purpose is to inspire, motivate and encourage those who want to make a difference or those who need another chance to make it right. Every occurrence has allowed me to grow and be stretched in directions beyond explanation. I enjoy writing poetry that every one can relate to. These are more then just some words scribbled down on paper. These are experiences and stories that I would like to share publicly. I understand that any artistic expression may be subject to scrutiny. This book is a reflection of me and anyone who can relate to it in some form or fashion. It's for those who believe in the power of words and their ability to teach, minister and heal.

Corporate Disasters:

Author: Gale, Cengage Learning
Publisher: Gale, Cengage Learning
ISBN: 1535816325
Category : Business & Economics
Languages : en
Pages : 128

Book Description
Corporate Disasters: What Went Wrong and Why profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. This volume covers Marketing and Launch Flops. Each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster.

Disaster in Dearborn

Author: Thomas E. Bonsall
Publisher: Stanford University Press
ISBN: 9780804746540
Category : Transportation
Languages : en
Pages : 252

Book Description
Tells the disastrous story of the design and development of the Edsel, with insights into this spectacular failure of the automobile industry to sell a car that it had marketed extensively.

The Lincoln Story

Author: Thomas E. Bonsall
Publisher: Stanford University Press
ISBN: 9780804749411
Category : Transportation
Languages : en
Pages : 252

Book Description
Lincoln's heritage is as rich as that of any car built anywhere in the world, and more impressive than all but a few. Generations of Americans have known it as the Car of Presidents; since the days of Franklin Roosevelt, the White House has exhibited a marked preference for Lincolns. This comprehensive, illustrated history describes in detail the successes and failures of the Lincoln from World War II up to the present-day Aviator. It discusses the forces in the market and in Ford Motor Company that have affected the Lincoln, and is a must read for anyone interested in this classic marque.

Auto Mania

Author: Tom McCarthy
Publisher: Yale University Press
ISBN: 0300110383
Category : Technology & Engineering
Languages : en
Pages : 367

Book Description
The twentieth-century American experience with the automobile has much to tell us about the relationship between consumer capitalism and the environment, Tom McCarthy contends. In Auto Mania he presents the first environmental history of the automobile that shows how consumer desire (and manufacturer decisions) created impacts across the product lifecycle--from raw material extraction to manufacturing to consumer use to disposal. From the provocative public antics of young millionaires who owned the first cars early in the twentieth century to the SUV craze of the 1990s, Auto Mania explores developments that touched the environment. Along the way McCarthy examines how Henry Ford’s fetish for waste reduction tempered the environmental impacts of Model T mass production; how Elvis Presley’s widely shared postwar desire for Cadillacs made matters worse; how the 1970s energy crisis hurt small cars; and why baby boomers ignored worries about global warming. McCarthy shows that problems were recognized early. The difficulty was addressing them, a matter less of doing scientific research and educating the public than implementing solutions through America’s market economy and democratic government. Consumer and producer interests have rarely aligned in helpful ways, and automakers and consumers have made powerful opponents of regulation. The result has been a mixed record of environmental reform with troubling prospects for the future.

The Design Method

Author: Sydney A. Gregory
Publisher: Springer
ISBN: 1489963316
Category : Technology & Engineering
Languages : en
Pages : 338

Book Description

The Living and the Dead

Author: Paul Hendrickson
Publisher: Vintage
ISBN: 080415337X
Category : History
Languages : en
Pages : 449

Book Description
One of the finest books to emerge from the Vietnam experience, The Living and the Dead presents a brilliant study of Robert McNamara, his decision-making during the war, and the way his decisions affected his own life and the lives of five individuals. A monumental work about power, its abuse, and its victims, this meticulously researched, beautifully written, explosive, and passionate book is often in conflict with McNamara's version of events. First serial in the Washington Post. 8 photos.

Making and Selling Cars

Author: James M. Rubenstein
Publisher: JHU Press
ISBN: 0801873711
Category : Business & Economics
Languages : en
Pages : 412

Book Description
From the creation of fast food, to the design of cities, to the character of our landscape, the automobile has shaped nearly every aspect of modern American life. In fact, the U.S. motor vehicle industry is the largest manufacturing industry in the world. James Rubenstein documents the story of the automotive industry . . . which despite its power, is an industry constantly struggling to redefine itself and assure its success. Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry shows how this industry made adjustments and fostered innovations in both production and marketing in order to remain a viable force throughout the twentieth-century. Rubenstein builds his study of the American auto industry with care, taking the reader through this quintessentially modern history of production and consumption. Avoiding jargon while never over simplifying, Rubenstein gives a detailed and straightforward account of both the production and merchandising of cars. We learn how the industry began and about its methods for building cars and the modern American marketplace. Along the way there were many missteps and challenges—the Edsel, the fuel crisis, and the ascendancy of Japanese cars in the 1980s. The industry met these types of problems with new techniques and approaches. To demonstrate this, Rubenstein gives the reader examples of how the auto industry used to work, which he alternates with chapters showing how the industry has reinvented itself. Making and Selling Cars explains why the U.S. automotive industry has been and remains a vigorous shaper of the American economy.

Fashion, Design and Events

Author: Kim Williams
Publisher: Routledge
ISBN: 1136238883
Category : Business & Economics
Languages : en
Pages : 222

Book Description
The importance of fashion and design in an events context remains under-researched, despite their ubiquity and significance from a societal and economic perspective. Fashion-themed events, for example, appeal to broad audiences and may tour the globe. Staging these events might help to brand destinations, boost visitor numbers and trigger popular debates about the contributions that fashion and design can make to identity. They may also tell us something about our culture and wider society. This edited volume for the first time examines fashion and design events from a social perspective, including the meanings they bestow and their potential economic, cultural and personal impacts. It explores the reasons for their popularity and influence, and provides a critique of their growth in different markets. Events examined include fashion weeks, fashion or design themed exhibitions, historical re-enactments, extreme/alternative fashion and design events, and large-scale public events such as royal weddings and horse races. International examples and case studies are drawn from countries as diverse as the USA, UK, Germany, Bhutan, New Zealand and Australia. These are used to develop and critique various thematic concepts linked to fashion and design events, such as identity, gender, aspirations and self-image, commodification, authenticity, destination development and marketing, business strategy and protection/infringement of intellectual property. Fashion, Design and Events also provides a futurist view of these types of events and sets out a future research agenda. This book has a unique focus on events associated with fashion and design and features a swathe of disciplinary backgrounds. It will appeal to a broad academic audience, such as students of art and design, cultural studies, tourism, events studies, sociology and marketing.