Galaxies

Author: Or Graur
Publisher: MIT Press
ISBN: 0262379295
Category : Science
Languages : en
Pages : 214

Book Description
An eminently readable overview of the history and physics of galaxies. In Galaxies, Or Graur offers a brief and fascinating overview of the history, physics, and astrophysical uses of galaxies. Starting with the history of the last two thousand years of galaxy studies, Graur discusses the types of galaxies we observe and the physics that drive them; the myths and physical structure of the Milky Way; how galaxies were used to discover and study the mysterious phenomena of dark matter and dark energy; and how scientists think galaxies formed shortly after the Big Bang and evolved to their present forms. Tracing galaxy studies back thousands of years ago to their beginnings, Graur describes their origin in Ptolemy’s book Almagest, which was written in the first century CE. Almagest catalogued hundreds of stars and a few hazy cloud-like objects, one of which was the Andromeda galaxy. The reader will also encounter in this book well-known figures such as William Herschel, who, along with his sister Caroline (the first professional female astronomer), discovered hundreds of galaxies and lay the foundations for modern galaxy studies, as well as lesser-known astronomers, including tenth-century Persian astronomer Abd al-Rahman al-Sufi, twentieth-century American astronomer Vesto Melvin Slipher, and others. Galaxies concludes by showing readers how they can get involved in galaxy studies themselves and do their part to fight the light pollution that today obscures the Milky Way and all but the brightest of stars. Providing a brief but broad overview of galaxies for the nonspecialist, Galaxies shows just how modern science is done and what the future holds for this specific field of astronomy.

The Hitchhiker's Guide to the Galaxy

Author: Douglas Adams
Publisher: Pan Macmillan
ISBN: 0330513087
Category : Fiction
Languages : en
Pages : 233

Book Description
'One of the greatest achievements in comedy. A work of staggering genius' - David Walliams An international phenomenon and pop-culture classic, The Hitchhiker's Guide to the Galaxy has been a radio show, TV series, novel, stage play, comic book and film. Following the galactic (mis)adventures of Arthur Dent, Hitchhiker’s in its various incarnations has captured the imaginations of curious minds around the world . . . It's an ordinary Thursday lunchtime for Arthur Dent until his house gets demolished. The Earth follows shortly afterwards to make way for a new hyperspace express route, and his best friend has just announced that he's an alien. At this moment, they're hurtling through space with nothing but their towels and an innocuous-looking book inscribed, in large friendly letters, with the words: DON'T PANIC. The weekend has only just begun . . . This 42nd Anniversary Edition includes exclusive bonus material from the Douglas Adams archives, and an introduction by former Doctor Who showrunner, Russell T Davies. Continue Arthur Dent's intergalactic adventures in the rest of the trilogy with five parts: The Restaurant at the End of the Universe, Life, the Universe and Everything, So Long, and Thanks for All the Fish, and Mostly Harmless.

Hearings

Author: United States. Congress. House. Committee on Banking and Currency
Publisher:
ISBN:
Category :
Languages : en
Pages : 884

Book Description

Brand Leadership

Author: Erich Joachimsthaler
Publisher: Simon and Schuster
ISBN: 074320378X
Category : Business & Economics
Languages : en
Pages : 376

Book Description
Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture—as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to: --Create and elaborate brand identities (what should the brand stand for) --Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assets --Identify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutter --Use the Internet and sponsorship to make brands resources work more effectively --Address the four imperatives of global brand management Like David Aaker's two previous bestselling books, Brand Leadership will be essential reading for line executives and brand managers in market-driven firms worldwide.

The Automotive Industry and European Integration

Author: A. J. Jacobs
Publisher: Springer
ISBN: 303017431X
Category : Business & Economics
Languages : en
Pages : 449

Book Description
This book chronicles the divergent growth trends in car production in Belgium and Spain. It delves into how European integration, high wages, and the demise of GM and Ford led to plant closings in Belgium. Next, it investigates how lower wages and the expansion strategies of Western European automakers stimulated expansion in the Spanish auto industry. Finally, it offers three alternate scenarios regarding how further EU expansion and Brexit may potentially reshape the geographic footprint of European car production over the next ten years. In sum, this book utilizes history to help expand the knowledge of scholars and policymakers regarding how European integration and Brexit may impact future auto industry investment for all EU nations.

Investigation of Servicemen's Purchasing and Financing Problems

Author: United States Congress. House. Banking and Currency Committee
Publisher:
ISBN:
Category :
Languages : en
Pages : 384

Book Description

Blood Highways

Author: Adam L. Penenberg
Publisher: Wayzgoose Press
ISBN:
Category : Transportation
Languages : en
Pages : 425

Book Description
Blood Highways is the heart-wrenching account of the biggest product liability case in history: the Ford-Firestone fiasco. At the center of the story are two people: Tab Turner, a charismatic trial attorney from Arkansas, who has made a career out of forcing Ford and other automakers to own up to knowingly trade human lives for profits; and Donna Bailey, a single mother and outdoor enthusiast who fought back from the brink of death to confront those ultimately responsible for her accident. Weaving together harrowing depictions of the accidents and their consequences with the stories of the men and women who labor to police the auto industry and its reckless cost-cutting, Blood Highways will transform the way you view corporations, the government, the courts, and the media. Above all, this book shows the price the public pays in wrecked and mangled lives when companies focus more on shaving costs than making quality products.

The Murderer's Son

Author: Joseph Herr
Publisher: Lulu.com
ISBN: 1300275553
Category : Biography & Autobiography
Languages : en
Pages : 263

Book Description
On February 20th of 1967, Richard Herr plead guilty to the brutal murder of Grand Ledge houswife Betty Reynolds. From the moment the Eaton County, MI circuit court accepted his plea however, Richard Herr has professed his innocence. In March of 2011, Richard Herr published a book titled Inside-Outside: to be continued in which he tells his story of the murder as well as how he was denied his day in court by the legal system and pressured into pleading guily. He continues to profess his innocence of the brutal crime as he leads the reader to other possible suspects. Joseph Herr, The Murderer's Son, investigates his father's story and reveals facts on the case and trial that have never been made public until now. He also tells his own story, detailing how being the murderer's son has effected his own life.

Mostly Harmless

Author: Douglas Adams
Publisher: Del Rey
ISBN: 0345379330
Category : Fiction
Languages : en
Pages : 284

Book Description
Now celebrating the 42nd anniversary of The Hitchhiker’s Guide to the Galaxy, soon to be a Hulu original series! “Hitchhiker fans rejoice! . . . [Here’s] more of the same zany nonsensical mayhem.”—The New York Times Book Review It’s easy to get disheartened when your planet has been blown up and the woman you love has vanished due to a misunderstanding about space/time. However, instead of being disheartened, Arthur Dent makes the terrible mistake of starting to enjoy life a bit—and immediately all hell breaks loose. Hell takes a number of forms: there’s the standard Ford Prefect version, in the shape of an all-new edition of The Hitchhiker’s Guide to the Galaxy, and a totally unexpected manifestation in the form of a teenage girl who startles Arthur Dent by being his daughter when he didn’t even know he had one. Can Arthur save the Earth from total multidimensional obliteration? Can he save the Guide from a hostile alien takeover? Can he save his daughter, Random, from herself? Of course not. He never works out exactly what is going on. Will you? “Douglas Adams is a terrific satirist. . . . He is anything but harmless.”—The Washington Post Book World

Brand Leadership

Author: David A. Aaker
Publisher: Simon and Schuster
ISBN: 1471104370
Category : Business & Economics
Languages : en
Pages : 550

Book Description
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.