Author: Phil Burton Publisher: Happy About ISBN: 1607730812 Category : Business & Economics Languages : en Pages : 131
Book Description
Annotation A collection of product marketing wisdom and insights from 42 experts from around the world exposes readers to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.
Author: Brian Lawley Publisher: Happy About ISBN: 160773091X Category : Product management Languages : en Pages : 126
Book Description
42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!
Author: Michael Procopio Publisher: Happy About ISBN: 1607731134 Category : Business & Economics Languages : en Pages : 153
Book Description
Social media practitioners share their combined 20 years of hands-on social media experience explaining to best leverage social media for a business.
Author: Lori L. Harmon Publisher: Super Star Press ISBN: 1607731150 Category : Business & Economics Languages : en Pages : 135
Book Description
Inside sales is the fastest growing sales channel due to its cost effective nature. An inside sales rep can handle far more contacts on a daily basis than their field sales counterpart. If you are a “C” level executive with responsibility for delivering revenue, you cannot afford to overlook the rules contained in this fast-paced, powerful, book. ‘42 Rules for Building a High-Velocity Inside Sales Team: Actionable Guide to Creating Inside Sales Teams that Deliver Quantum Results’ will help you and your team understand:
The key elements required to build a high-velocity inside sales team that will accelerate your revenue.
The different types of inside sales teams you can leverage, how and where to staff them, and the types of tools that are required for them to operate effectively.
The importance of a common sales language, consistent processes and clearly defined weekly metrics.
With the popularity of inside sales skyrocketing, so is the demand for inside sales talent. Lori Harmon and Debbi Funk prepare you with the info you need to make smart choices when building a high-velocity inside sales team; This includes recognizing the specialized skills required to manage and lead an inside sales team, understanding the skills required of an ideal inside sales rep, and quantifying the cost of a bad hire. Pick up this book and see for yourself the value that these rules will help you bring to your organization.
Author: Brian Lawley Publisher: John Wiley & Sons ISBN: 1119264030 Category : Business & Economics Languages : en Pages : 400
Book Description
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
Author: Michael Griego Publisher: Happy About ISBN: 1607730332 Category : Business & Economics Languages : en Pages : 130
Book Description
If you are a professional salesperson, sales manager or director, VP of sales, CEO, any role in marketing, or anyone supporting selling efforts, this book is for you. It will teach you updated tools, language and tactics of selling in today's market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to sales effectiveness to 42 rules. These rules have been road tested over 28 years of personal sales and management experience and close observation of many salespeople and sales organizations. These rules apply to all selling efforts, from high-tech enterprise sales to non-technology sales. Sales isn't rocket science, but it's not ABC simple either. While selling is often either over-engineered or over-simplified, today even the professionals are caught off-guard in a changing world and marketplace. "Old school" is out; new school is in, but with a twist. There are key sales fundamentals that never go out of style but still need a refresh. This book, 42 Rules to Increase Sales Effectiveness (2nd Edition), upgrades and adjusts foundational rules for today's business environment to increase the overall sales effectiveness of individuals or teams. In '42 Rules to Increase Sales Effectiveness (2nd Edition), ' you will learn: The Effective Sales Perspective The Effective Sales Process The effective Salesperson Effective Territory Management Effective Sales Communication The Effective Sales Meeting Effective Sales Closing This book will challenge standard conventions while reinforcing best practices that have gotten lost in the recent advancement of new technologies and modern tools. It's a great read for any professional to confirm that their own "salesmanship" is still on target and appropriately current. Use this as your own handbook to reset on key best-practices for the new day or teach a new generation 42 nuggets and practical applications of this fascinating activity called Sales.
Author: Laura Lowell Publisher: Happy About ISBN: 0979942810 Category : Business & Economics Languages : en Pages : 109
Book Description
The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don't always have the time or patience to do. The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn't that the point?
Author: Mike Silverman Publisher: Happy About ISBN: 1607730901 Category : Business & Economics Languages : en Pages : 429
Book Description
Traditionally, the way to test a product's reliability was to build it--and then try to break it. As systems and technologies improved, TAAF (Test, Analyze and Fix) methodologies were developed and adopted. In today's global economy, with its short, technologically-intense product life cycles, TAAF cannot suffice. Reliability can no longer be a step or a series of steps in product development; it is something that needs to be acknowledged up front and built into the product from its very conception. Reliability, in other words, must be 'designed in.' Product developers now have many tools--software and hardware--at their disposal for building reliability in from the get go. From the organizational point of view, what better way to design in reliability than to make designers themselves responsible for the reliability of their designs? As "Mike Silverman" explains in "How Reliable is Your Product?," this is why the role of the reliability engineer is changing to one of mentor. Product developers are now responsible for going out and finding the best testing tools and then training the designers on their use, so that designers factor and build in reliability at every stage of product design. Mike has focused on reliability throughout his 25-year career, and has observed the position of reliability in the organization evolve. In this book, he condenses his expertise and experience into a volume of immense practical worth to the engineering and engineering management communities including designers, manufacturing engineers and reliability/quality engineers. Among other things, Mike discusses how reliability fits, or should fit, within the product design cycle. He provides a high-level overview of reliability techniques available to engineers today. He lucidly discusses the design of experiments and the role of failure management. With case studies and narratives from personal experience, Mike discusses optimal ways to utilize different reliability techniques. He highlights common errors of judgment, missteps and sub-optimal decisions that are often made within organizations on the path to total reliability. With"How Reliable is Your Product?" "Mike Silverman" has delivered what few have done before--a comprehensive yet succinct overview of the field of reliability engineering and testing. Engineers and engineering managers will find much in this book of immediate, practical value.
Author: German Sacristan Publisher: Happy About ISBN: 1600052312 Category : Business & Economics Languages : en Pages : 187
Book Description
Marketing expert German Sacristan has stepped in to help marketers achieve success in this age of digital media. He has written a simple, functional, easy to reference book that outlines a methodical process to ensure a better ROMI, or return on market investment. German knows that most marketing campaigns fail because the fundamentals are just not given the attention they deserve. By reiterating the fundamentals of marketing, sales and communication and lucidly showing how they apply in the world of digital media, German has laid out a solid methodology for success in any marketing campaign.
Author: Rosemary Coates Publisher: Happy About ISBN: 1607730707 Category : Business & Economics Languages : en Pages : 144
Book Description
With few exceptions, the service business is viewed as a "necessary evil". Servicing products, after they are sold and in customers' hands, is frequently overlooked and can be a source of customer dissatisfaction and profit loss. This thinking results in missed opportunities to convert customers into advocates and to generate significant business revenue. If you are in the field service business, you should be designing solutions that benefit the customer and are profitable for your company. This includes developing a field service strategy, organizing the service business, optimizing field inventories, implementing Customer Relationship Management (CRM) and tailoring sales incentives. Complicating field service operations in today's environment is the global nature of the installed base and where in the world your products and spares are manufactured. Sourcing global parts, managing the parts supply chain and the investment required are the things that keep managers up at night. This book provides 42 essential rules to benchmark and develop a global service business. You will learn: How to develop a profitable field service strategy and organization How to survey customers and drive improvement in field service operations The impact of poor field service on the bottom line What to do in an emergency What to consider when developing field repair inventories What systems and tools to consider ...and much more Rosemary Coates and Jim Reily have a combined 50+ years of global manufacturing and field service experience from companies such as Hewlett Packard and Cisco as well as the US Military. In addition they have worked on consulting engagements with a proven track record of amazing field service results. They offer insights and recommendations based on real-world experience
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Author: Phil Burton
Author: Brian Lawley
Author: Michael Procopio
Author: Lori L. Harmon
Author: Brian Lawley
Author: Michael Griego
Author: Laura Lowell
Author: Mike Silverman
Author: German Sacristan
Author: Rosemary Coates