The Father of Spin

Author: Larry Tye
Publisher: Picador
ISBN: 146681876X
Category : Biography & Autobiography
Languages : en
Pages : 304

Book Description
The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

The Father of Spin

Author: Larry Tye
Publisher: Macmillan
ISBN: 0805067892
Category : Biography & Autobiography
Languages : en
Pages : 304

Book Description
Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.

Public Relations

Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441

Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Spin

Author: Robert Charles Wilson
Publisher: Hachette UK
ISBN: 0575117508
Category : Fiction
Languages : en
Pages : 359

Book Description
One night in October when he was ten years old, Tyler Dupree stood in his back yard and watched the stars go out. They all flared into brilliance at once, then disappeared, replaced by a flat, empty black barrier. He and his best friends, Jason and Diane Lawton, had seen what became known as the Big Blackout. It would shape their lives. The effect is worldwide. The sun is now a featureless disk - a heat source, rather than an astronomical object. The moon is gone, but tides remain. Not only have the world's artificial satellites fallen out of orbit, their recovered remains are pitted and aged, as though they'd been in space far longer than their known lifespans. As Tyler, Jason, and Diane grow up, space probe reveals a bizarre truth: The barrier is artificial, generated by huge alien artifacts. Time is passing faster outside the barrier than inside - more than a hundred million years per day on Earth. At this rate, the death throes of the sun are only about forty years in our future. Jason, now a promising young scientist, devotes his life to working against this slow-moving apocalypse. Diane throws herself into hedonism, marrying a sinister cult leader who's forged a new religion out of the fears of the masses. Earth sends terraforming machines to Mars to let the onrush of time do its work, turning the planet green. Next they send humans...and immediately get back an emissary with thousands of years of stories to tell about the settling of Mars. Then Earth's probes reveal that an identical barrier has appeared around Mars. Jason, desperate, seeds near space with self-replicating machines that will scatter copies of themselves outward from the sun - and report back on what they find. Life on Earth is about to get much, much stranger.

Spin the Dawn

Author: Elizabeth Lim
Publisher: Knopf Books for Young Readers
ISBN: 0525647015
Category : Young Adult Fiction
Languages : en
Pages : 432

Book Description
Project Runway meets Mulan in this sweeping fantasy about a teenage girl who poses as a boy to compete for the role of imperial tailor and embarks on an impossible journey to sew three magic dresses, from the sun, the moon, and the stars. And don’t miss Elizabeth Lim’s new novel, the instant New York Times bestseller, Six Crimson Cranes! “All the cutthroat competition of a runway fashion reality show and the thrilling exploits of an epic quest." —The Washington Post Maia Tamarin dreams of becoming the greatest tailor in the land, but as a girl, the best she can hope for is to marry well. When a royal messenger summons her ailing father, once a tailor of renown, to court, Maia makes the ultimate sacrifice and poses as a boy to take his place. She knows her life is forfeit if her secret is discovered, but she'll take that risk to achieve her dream and save her family from ruin. There's just one catch: Maia is one of twelve tailors in a cutthroat competition for the job. Backstabbing and lies run rampant as the tailors compete in challenges to prove their artistry and skill. Maia's task is further complicated when she draws the attention of the court magician, Edan, whose piercing eyes seem to see straight through her disguise. And nothing could have prepared her for the unthinkable final challenge: to sew three magic gowns for the emperor's reluctant bride-to-be, from the sun, the moon, and the stars. With this impossible task before her, she embarks on a journey to the far reaches of the kingdom, seeking the sun, the moon, and the stars, and finding more than she ever could have imagined. Steeped in Chinese culture, sizzling with forbidden romance, and shimmering with magic, this fantasy novel is not to be missed. "This is a white-knuckle read." —Tamora Pierce, #1 New York Times Bestselling author of Tempests and Slaughter

Biography of an Idea

Author: Edward L. Bernays
Publisher: Open Road Media
ISBN: 1497698677
Category : Business & Economics
Languages : en
Pages : 965

Book Description
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

Vortex

Author: Robert Charles Wilson
Publisher: St. Martin's Press
ISBN: 9780765363206
Category : Fiction
Languages : en
Pages : 372

Book Description
"Vortex" tells the story of Turk Findley, the protagonist introduced in "Axis," who is transported 10,000 years into the future by the mysterious entities called "the Hypotheticals."

Spin Me Right Round

Author: David Valdes
Publisher: Bloomsbury Publishing USA
ISBN: 1547607793
Category : Young Adult Fiction
Languages : en
Pages : 189

Book Description
From lauded writer David Valdes, a sharp and funny YA novel that's Back to the Future with a twist, as a gay teen travels back to his parents' era to save a closeted classmate's life. All Luis Gonzalez wants is to go to prom with his boyfriend, something his “progressive” high school still doesn't allow. Not after what happened with Chaz Wilson. But that was ages ago, when Luis's parents were in high school; it would never happen today, right? He's determined to find a way to give his LGBTQ friends the respect they deserve (while also not risking his chance to be prom king, just saying...). When a hit on the head knocks him back in time to 1985 and he meets the doomed young Chaz himself, Luis concocts a new plan-he's going to give this guy his first real kiss. Though it turns out a conservative school in the '80s isn't the safest place to be a gay kid. Especially with homophobes running the campus, including Gordo (aka Luis's estranged father). Luis is in over his head, trying not to make things worse-and hoping he makes it back to present day at all. In a story that's fresh, intersectional, and wickedly funny, David Valdes introduces a big-mouthed, big-hearted, queer character that readers won't soon forget.

Sins of Fathers

Author: Michael Emmett
Publisher: Harper Inspire
ISBN: 0310112613
Category : True Crime
Languages : en
Pages : 268

Book Description
‘Michael is living proof that love always has the power to bring you home.’ Charlie Mackesy ‘A cracking read. Really gets to the bottom of the madness of a man fighting his demons.’ Ray Winstone ‘His life may have had its ups and downs, but it is wonderful example of God’s transforming power.’ Nicky Gumbel, Vicar of HTB & pioneer of ALPHA ‘Take it from me, Michael got up to some mischief. And to find some peace at the end of it all! You really need to hear this story.’ Former London Crime Boss Growing up, Michael wanted nothing more than to follow in his dad’s footsteps and join the family business. Aged 18, he did just that and entered into the glamourous, dangerous world of organised crime. Michael’s father, a career criminal and contemporary of the infamous Krays, was a wayward role model. Soon Michael’s criminal activities were funding a reckless lifestyle of drugs, sex, and violence. But the high couldn’t last. In 1993 both men were arrested for their involvement in a £13-million smuggling operation. Michael was sentenced to twelve years, serving time in the same prison as his dad. Inside HMP Exeter, Michael found something he had never expected: answers. A chance encounter in the prison chapel led to an experience that would shake the foundations of his life. This is a true story of trauma and transformation, one man’s search for redemption, and the struggle to become the father he never had.

Republic of Spin: An Inside History of the American Presidency

Author: David Greenberg
Publisher: W. W. Norton & Company
ISBN: 0393285502
Category : History
Languages : en
Pages : 575

Book Description
“A brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency.”—Bob Woodward In Republic of Spin—a vibrant history covering more than one hundred years of politics—presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan’s aides crafting his nightly news sound bites, and George W. Bush staging his “Mission Accomplished” photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media—figures like George Cortelyou, TR’s brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower’s canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod. Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century’s most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations—its capacity not only to mislead but also to lead.