Author: Kevin Williams Publisher: Bloomsbury Academic ISBN: 9780340719039 Category : Social Science Languages : en Pages : 266
Book Description
At last- an introduction to media theory which doesn't give you a headache! Virtually all students find media theory difficult both to understand and to apply; this book is intended to lighten their burden.
Author: Marshall McLuhan Publisher: Createspace Independent Publishing Platform ISBN: 9781537430058 Category : Languages : en Pages : 396
Book Description
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author: Nick Stevenson Publisher: SAGE ISBN: 9780761973638 Category : Social Science Languages : en Pages : 276
Book Description
The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.
Author: Marcel Danesi Publisher: Bloomsbury Publishing ISBN: 1350064181 Category : Language Arts & Disciplines Languages : en Pages : 311
Book Description
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.
Author: Gillian Doyle Publisher: SAGE ISBN: 141293186X Category : Language Arts & Disciplines Languages : en Pages : 193
Book Description
`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
Author: Everette E. Dennis Publisher: ISBN: Category : Computers Languages : en Pages : 436
Book Description
Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.
Author: Dominic Boyer Publisher: Paradigm ISBN: Category : Education Languages : en Pages : 140
Book Description
Why do we understand media the way we do? In their simplest forms, media are means of communication and instruments of human creativity. But on another level, media are powerful technologies that govern how we think and act in the world, and they can even take on a sinister character, with media conglomerates working in opposition to freedom of information. Dominic Boyer grapples with these complexities in Understanding Media, where he questions what our different ways of engaging media actually tell us about media, how we relate to information, and about ourselves. Understanding Media explores, in a serious yet entertaining way, our common habits of thinking about the presence and significance of media in our lives. Offering analysis of the philosophical and social foundations of contemporary media theory as well as everyday strategies of knowing media, it addresses the advantages and limitations of different ways of understanding media. Finally, Boyer reflects on how we can know media better than we do.
Author: Tony Schirato Publisher: Oxford University Press, USA ISBN: 9780195565492 Category : Mass media Languages : en Pages : 0
Book Description
The mass media and popular culture mediate the world for us by providing the images, information, stories, templates and categories we use to see and understand everything around us. Understanding Media Studies is a lively and thought-provoking text that looks at how and why the field of the media has taken on such a central role in contemporary society and culture. Using an up to date framework and current examples, this book guides students from square one to a complex understanding of the key concepts of media analysis. Focusing on the relations between the media and its audiences and users, the book examines the forms of address, strategies, literacies, and practices that characterize those relations. The authors have used recurrent case studies across the chapters to illustrate different concepts, helping students to view forms of media in a number of contexts. FEATURES * A clear structure and good sign-posting of key concepts allows students to easily navigate the text. * Case studies are integrated into the text to create a strong narrative flow. * Contemporary examples are used to demonstrate the relationship between bodies of theory and socio-cultural practices. * Glossary terms are included in margin notes throughout the text (with a full glossary at the end), making the material more accessible to students. * An integrated Companion Website accompanies the book--providing further information, case studies, and annotated weblinks.
Author: Paul Adrian Dwyer Publisher: ISBN: 9781138238138 Category : Broadcasting Languages : en Pages : 0
Book Description
Through in-depth analysis of different types of film, TV and online content, Understanding Media Production examines whether media theory can help inform good practice in media production.
Author: Arjen Mulder Publisher: V2_ publishing ISBN: 9056623885 Category : Literary Criticism Languages : en Pages : 222
Book Description
Among students at universities and colleges of higher education, as well as in the written press, one can ascertain a growing interest in media theory. There is a conveyor belt of books about new media, but what seems to be missing is knowledge and understanding of the classical media theories of Ernst Cassirer, Susanne Langer, Harold Innis, Marshall McLuhan, Claude Shannon, Gregory Bateson, Vil»m Flusser, Friedrich Kittler, and many others. In Understanding Media Theory, the ideas of these theoreticians and philosophers are explained and applied in a clear and accessible way--not by discussing the writers one by one, but by using real examples and analyzing them on the basis of concepts developed in media theory. Consequently, this volume is accessible to a broad public, though it is primarily intended for students and teachers of media studies. The main thrust of media theory is the analysis of how a society is altered by the technical characteristics of the various media it encompasses. Media theory therefore examines popular culture as well as the arts, journalism as well as philosophy, scientific as well as general insights, mass media as well as individualized media. Media theory claims to offer an explanation for all historic and social phenomena.
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Author: Kevin Williams
Author: Marshall McLuhan
Author: Nick Stevenson
Author: Marcel Danesi
Author: Gillian Doyle
Author: Everette E. Dennis
Author: Dominic Boyer
Author: Tony Schirato
Author: Paul Adrian Dwyer
Author: Arjen Mulder